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All Journal Jurnal Bahana Manajemen Pendidikan Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora (KAGANGA) Jurnal Multidisiplin Madani (MUDIMA) International Journal of Travel, Hospitality and Events Advances In Social Humanities Research Asian Journal of Social and Humanities Glosains: Jurnal Sains Global Indonesia
Rahmat Ingkadijaya
Institut Pariwisata Trisakti
Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Transportation Other

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Peran sosial media influencer dalam membangun kepercayaan generasi z pada tahap pra-pembelian dalam pemilihan destinasi wisata Ichwan Masnadi; Muhammad Rahmad; Octaviani Gita Putri; Sundring Pantja Djati; Rahmat Ingkadijaya
Jurnal Bahana Manajemen Pendidikan Vol 13, No 1 (2024): Volume 13 Nomor 1 Tahun 2024
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jbmp.v13i1.127660

Abstract

Generasi Z memainkan peran yang sangat penting dalam mengubah perilaku konsumen pariwisata, di mana media sosial menjadi alat utama bagi mereka dalam mencari informasi destinasi. Selain sebagai konsumen, mereka juga aktif sebagai pembuat dan penyebar konten. Penelitian menyoroti pengaruh besar dari influencer media sosial (SMI) dalam membentuk preferensi perjalanan dan keputusan Generasi Z. Tujuan penelitian ini adalah untuk menyelidiki dampak SMI dalam membangun kepercayaan selama perencanaan perjalanan Generasi Z, dengan harapan dapat mendukung pengembangan strategi pemasaran pariwisata yang lebih efektif. Penelitian ini mengadopsi metode kuantitatif dengan pengumpulan data melalui survei kuesioner menggunakan platform G-Form. Skala Likert lima poin digunakan untuk mengukur tanggapan peserta terhadap pertanyaan survei, yang mencakup aspek demografi, relevansi konten SMI, pencarian informasi, dan pertimbangan alternatif. Sampel terdiri dari 123 responden Generasi Z di wilayah Jabotabek, termasuk siswa sekolah menengah dan mahasiswa. Hipotesis penelitian menunjukkan bahwa kepercayaan pelanggan terhadap konten yang dihasilkan oleh Social SMI secara signifikan memengaruhi keinginan perjalanan, pencarian informasi untuk tujuan wisata, dan evaluasi destinasi pariwisata Generasi Z. Studi ini mengungkapkan bahwa kepercayaan pada konten influencer media sosial memiliki dampak yang signifikan pada kecenderungan Generasi Z untuk mengunjungi destinasi wisata, melakukan pencarian informasi, dan mengevaluasi pilihan alternatif selama fase pra-pembelian. 
Peran E-Wom dalam Memoderasi Pengaruh Motivasi dan Citra Destinasi terhadap Minat Kunjungan Wisatawan Destinasi Pantai Paulina Dewi Toffi; Rahmat Ingkadijaya; Nurbaeti Nurbaeti; Myrza Rahmanita
Kaganga:Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora Vol. 7 No. 1 (2024): Kaganga: Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/kaganga.v7i1.8506

Abstract

Tujuan penelitian ini untuk mengetahui peran e-wom dalam memoderasi pengaruh motivasi dan citra destinasi terhadap minat kunjungan wisatawan destinasi pantai. Penelitian ini menggunakan metode deskriptif kuantitatif. Hasil dari analisis kuantitatif deskriptif menunjukkan bahwa X1 (Motivasi) memiliki pengaruh yang signifikan terhadap minat berkung wisatawan dibuktikan dengan nilai. 0,003. Sedangkan pada variabel X2 (citra destinasi) tidak memiliki pengaruh signifikan terhadap Y (minat berkunjung) dibuktikan dengan nilai 0.085, dan pada variabel moderasi E-WOM dari hasil penelitian tidak mampu memoderasi pengaruh variabel X1 dan X2 terhadap Y dibuktikan dengan nilai 0,507 dan 0,037. Simpulan peneliitan ini bahwa e-worm tidak dapat memoderasi motivasi dan minat berkunjung wisatawan sedangkan motivasi dan citra berpengaruh signifikan terhadap minat berkunjung wisatawan. Kata Kunci: Citra Destinasi, Minat Berkunjung, Motivasi Wisata, Pariwisata, Wisata Pantai
Nomadic Tourism Management: E-Wom, Komponen Daya Tarik 4A (Attraction, Accessibility, Amenities, Ancillary) serta Persepsi Risiko terhadap Minat Berkunjung Digital Nomad Natasha Dewayani Sugiarto; Myrza Rahmanita; Doni Muhardiansyah; Rahmat Ingkadijaya
Kaganga:Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora Vol. 7 No. 1 (2024): Kaganga: Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/kaganga.v7i1.9088

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh electronic word of mouth (e-WOM), komponen daya tarik 4A (Attraction, Accessibility, Amenities, Ancillary) serta persepsi risiko wisatawan mancanegara khususnya kalangan digital nomad, terhadap minat berkunjung mereka ke DKI Jakarta dan Bali sebagai destinasi di Indonesia. Penelitian ini menggunakan metode pendekatan kuantitatif, dengan menyebarkan kuesioner kepada 140 responden yakni wisatawan digital nomad yang belum pernah berkunjung ke Indonesia pada saat pandemi atau pasca pandemi. Hasil penelitian menunjukan bahwa, e-WOM dan komponen daya tarik 4A (Attraction, Accessibility, Amenities, Ancillary) memiliki pengaruh positif dan signifikan terhadap minat berkunjung digital nomad. Peran moderasi persespsi risiko memperlemah pengaruh minat berkunjung antara e-WOM dan komponen daya tarik 4A (Attraction, Accessibility, Amenities, Ancillary) terhadap minat berkunjung. Simpulan penelitian bahwa kredibilitas profil pengirim ulasan sangat penting untuk memberikan informasi yang akurat dan sesuai dengan harapan pembaca ulasan, yaitu digital nomad. Kata Kunci: Digital Nomad, Electronic Word of Mouth (e-WOM), Komponen Daya Tarik 4A (Attraction, Accessibility, Amenities, Ancillary), Minat Berkunjung, Pasca Pandemi, Persepsi Risiko.
Indonesia’s Gastrodiplomacy for Nation Branding, Diplomatic Relations, and Tourism Promotion: A Lived Experience Approach Rahmat Kusnedi; Willy Arafah; M. Husen Hutagalung; Saptarining Wulan; Rahmat Ingkadijaya
Asian Journal of Social and Humanities Vol. 4 No. 8 (2026): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v4i8.710

Abstract

Indonesia has a rich and diverse culinary heritage, but Indonesia's culinary presence globally is still limited and often less prominent than the cuisines of other countries that are promoted more systematically. This gap highlights the need to explore how gastronomy can be strategically leveraged for nation branding, diplomatic relations, and tourism promotion. This research aims to analyze Indonesia’s gastrodiplomacy as a strategic instrument for tourism promotion through a lived experience approach. This research employs a qualitative phenomenological approach. Data were collected through in-depth interviews with Indonesian diaspora actors, including chefs and restaurant owners across Asia Pacific, the United States, and Western Europe. Thematic analysis was used to interpret lived experiences and identify key patterns in tourism promotion. The findings reveal that gastrodiplomacy promotes tourism through five key mechanisms: entry point awareness, cultural communication, sensory and emotional engagement, destination image formation, and visit intention. Diaspora actors play a central role as informal tourism ambassadors. Indonesian gastrodiplomacy operates as an experiential and relational process embedded in everyday practices. It significantly contributes to nation branding, diplomatic relation, and tourism promotion, although its effectiveness is constrained by limited policy integration. This research is limited to qualitative analysis and diaspora perspectives, which may not fully represent broader tourism stakeholders. Contributions: This study introduces the concept of lived gastrodiplomacy and contributes to tourism and public diplomacy literature by emphasizing experiential and bottom-up approaches to tourism promotion.
The Effect of Tourism Experience and Tourist Attractions on The Intention to Revisit Through Tourist Satisfaction (Case study: Barahima Beach, Messa, East Weda Subdistrict, and Umera Beach, Gebe Islands Subdistrict, Central Halmahera Regency) Christienti Tuny; Agus Riyadi; Surya Fadjar Boediman; Rahmat Ingkadijaya; Sri Mariati
Advances In Social Humanities Research Vol. 4 No. 9 (2026): Advances In Social Humanities Research
Publisher : Sahabat Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/adv.v4i9.650

Abstract

This study aimed to analyze the effects of tourism experience and tourist attractions on revisit intention through tourist satisfaction at Barahima Beach and Umera Beach, Central Halmahera Regency. This study employed a quantitative approach using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. Data were collected through questionnaires, observations, documentation, and literature reviews. The research sample consisted of 147 tourists who had visited Barahima Beach and/or Umera Beach within the previous five years, selected using purposive sampling. Data analysis was conducted using SmartPLS 4.1.0.8 through measurement model evaluation, structural model assessment, and bootstrapping procedures to test seven research hypotheses. The results showed that tourism experience had a positive and significant effect on tourist satisfaction, while tourist attractions also had a positive and significant effect on tourist satisfaction. Tourism experience had a positive and significant effect on revisit intention, whereas tourist attractions did not have a significant direct effect on revisit intention. Tourist satisfaction had a positive and significant effect on revisit intention. Furthermore, tourist satisfaction did not significantly mediate the relationship between tourism experience and revisit intention but significantly mediated the relationship between tourist attractions and revisit intention. The findings imply that destination managers need to preserve natural attractions while improving the quality of tourism experiences, basic facilities, accessibility, information services, and local community involvement.
Digital Transformation Model for Enhancing Travel Agency Competitiveness Elyn Hastriana; Myrza Rahmanita; Nurbaeti Nurbaeti; Rahmat Ingkadijaya; Muhammad Rahmad
Glosains: Jurnal Sains Global Indonesia Vol. 7 No. 4 (2026): Glosains: Jurnal Sains Global Indonesia
Publisher : Sekolah Tinggi Agama Islam Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59784/glosains.v7i4.991

Abstract

Background: Digital transformation has become essential for travel agencies as consumers increasingly use digital platforms for searching information, making reservations, and accessing travel services. However, many Indonesian travel agencies still operate with conventional business models, creating challenges in achieving digital competitiveness. Objective: This study aims to examine the role of digital transformation in improving the competitiveness of travel agencies (Biro Perjalanan Wisata [BPW]) in Jakarta by analyzing the contribution of digital leadership, human resource development, and technology infrastructure. Methods: This quantitative study employed Partial Least Squares Structural Equation Modeling (PLS-SEM) involving 250 directors and managers of travel agencies across five administrative areas of Jakarta. The model analyzed the relationships among Digital Leadership, Human Resource Development, Technology Infrastructure, Organizational Performance, and Digital Competitiveness. Results: The model explained 74.2% of digital competitiveness variance. Digital Leadership had the strongest effect on organizational performance (β = 0.356), followed by Technology Infrastructure (β = 0.325) and Human Resource Development (β = 0.294). For digital competitiveness, Technology Infrastructure showed the highest direct effect (β = 0.267), followed by Digital Leadership (β = 0.253) and Human Resource Development (β = 0.196). Organizational Performance significantly affected digital competitiveness (β = 0.428). Conclusion: This study develops a digital transformation model based on Dynamic Capabilities Theory. The findings highlight that Digital Leadership is a critical driver of digital competitiveness in developing-country contexts, emphasizing the importance of leadership, human resources, and infrastructure integration.
Level of Trust and Determining Factors in the Selection of Umrah Travel Agents by Prospective Pilgrims in Indonesia Nelly Deviyanti; Hera Oktadiana; Rahmat Ingkadijaya; Sri Sulatiningrum
Jurnal Multidisiplin Madani Vol. 5 No. 6 (2025): June 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/mudima.v5i6.312

Abstract

The Umrah travel business has become a lucrative venture due to the high number of Umrah pilgrims wishing to travel to the holy land. The method used is qualitative. Data was collected through interviews, documentation, and source tracing. Tracing of articles and related literature was also carried out to enrich the context and supporting theories relevant to the research objectives. The data obtained from interviews and documentation were then processed using NVivo 12 software, which facilitates the process of qualitative data analysis through coding and categorization of findings. The research found that the trust of prospective Umrah pilgrims in Indonesia is influenced by the agent's legality (official PPIU from the Ministry of Religion), recommendations from relatives, social media reviews, package prices, and service quality. The majority of pilgrims prioritize officially licensed and trusted agents, understand legal protection, and value positive experiences shared by close people with satisfactory service. Prospective pilgrims also remain wary of offers that are too cheap and expect cost and service transparency. By combining these aspects, travel agents can build solid trust and enhance their positive reputation
Analyzing The Tourism Destination Potential Of Ketek Boats In Palembang: 4a Framework For River Tourism Development Indah Rizki Sabilah; Rahmat Ingkadijaya; Sri Mariati; Myrza Rahmanita
International Journal of Travel, Hospitality and Events Vol. 5 No. 3 (2026): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v5i3.861

Abstract

The Ketek boat, a traditional motorized wooden vessel operating along the Musi River, represents an essential cultural identity of Palembang’s riverside communities and has significant potential as a river-based tourism attraction. As tourist increasingly seek authentic and culturally immersive experiences, river tourism has emerged as a strategic development trend in Southeast Asia, with previous studies emphasizing the importance of integrated management, safety, comfort, and environmental sustainability in optimizing river-based attraction. However, existing research indicates that the tourism potential of Ketek boats has not been maximized due to limited facilities, the absence of standardized service procedures, and weak destination governance. This study aims to analyze the tourism potential of Ketek boats in Palembang using the 4A framework-Attractions, Accessibility, Amenities, and Ancillary Services. A qualitative descriptive method was employed, involving primary data collection through observations and interviews, complemented by secondary data from relevant literature. The result reveal that attractions constitute the strongest component, highlighted by river cruising experiences, iconic Musi River landscapes, and diverse cultural routes. Accessibility is relatively adequate due to strategically located piers and multimodal transport connections, although constrained by limited tourist piers and multimodal transport connections, although constrained by limited tourist information and non-standardized infrastructure. Amenities remain insufficient, particularly regarding safety equipment, comfort, and service quality. Ancillary services demonstrate a need for stronger governance, formal regulations, and collaboration among stakeholders. Overall, the study concludes that Ketek boats possess substantial potential as a flagship river tourism product in Palembang however, improvements in service standardization, facility enhancement, and integrated destination management are crucial to strengthen competitiveness and ensure sustainable tourism development.
Co-Authors Adhi Trirachmadi Mumin Agus Riyadi Christienti Tuny Doni Muhardiansyah Elyn Hastriana Hera Oktadiana Ichwan Masnadi Indah Rizki Sabilah M. Algi Fachri Akbar M. Husen Hutagalung Muhammad Rahmad Myrza Rahmanita Natasha Dewayani Sugiarto Nelly Deviyanti Nurbaeti Nurbaeti Octaviani Gita Putri Paulina Dewi Toffi Pelliyezer Karo Karo Rahmat Kusnedi Saptarining Wulan Sri Mariati Sri Sulatiningrum Sundring Pantja Djati Surya Fadjar Boediman Willy Arafah