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All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Intelek Insan Cendikia
Meri Tarihoran
Universitas Negeri Medan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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Analisis Kualitatif Perilaku Pengeluaran Mahasiswa Kos Berdasarkan Nilai-Nilai Kekristenan Claudia Stevani Tondang; Eka Tambunan; Intan Sinurat; Meri Tarihoran; Wasti Maldini Sihombing
Jurnal Intelek Insan Cendikia Vol. 3 No. 04 (2026): April 2026
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini bertujuan untuk menganalisis perilaku pengeluaran mahasiswa kos berdasarkan nilai-nilai Kekristenan. Menggunakan pendekatan kualitatif, data dikumpulkan melalui wawancara dan observasi untuk memahami pola pengeluaran serta pertimbangan mahasiswa dalam mengelola keuangan. Hasil penelitian menunjukkan bahwa perilaku pengeluaran dipengaruhi oleh kebutuhan, gaya hidup, dan lingkungan sosial. Namun, penerapan nilai-nilai Kekristenan seperti kesederhanaan, pengendalian diri, dan tanggung jawab membantu mahasiswa dalam mengelola keuangan secara lebih bijak dan disiplin. Penelitian ini menegaskan pentingnya peran nilai spiritual dalam membentuk perilaku ekonomi yang sehat.
DIGITAL MARKETING INNOVATION AS AN ACCELERATOR OF COMPETITIVE ADVANTAGE OF CULINARY MSMES: A LITERATURE STUDY IN THE FOOD & BEVERAGE SECTOR Roza Thohiri; Mutiara Jihan Daulay; Meri Tarihoran; Lailan Hafizah Harahap; Natalia Kartika Simanjuntak; Shella Ardila; Hamidah; Wasti Maldini Sihombing
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 3 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20322509

Abstract

The development of digital technology has transformed marketing strategies across various business sectors, including micro, small, and medium enterprises (MSMEs) in the culinary industry. This study aims to analyze the role of digital marketing innovation in enhancing the competitive advantage of MSMEs in the food and beverage sector. The research employs a systematic literature review approach by examining scientific articles published between 2018 and 2025 obtained from academic databases such as Google Scholar, Garuda, and Scopus. The findings indicate that digital marketing innovation contributes to improving brand visibility, strengthening customer engagement, expanding market reach, and enhancing customer experience. However, MSMEs still face several challenges, including limited digital literacy and insufficient marketing innovation capabilities. Therefore, the effectiveness of digital marketing implementation depends on the ability of business actors to strategically integrate digital technologies into their marketing activities.
Co-Authors Claudia Stevani Tondang Eka Tambunan Hamidah Intan Sinurat Lailan Hafizah Harahap Mutiara Jihan Daulay Natalia Kartika Simanjuntak Shella Ardila Thohiri, Roza Wasti Maldini Sihombing