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All Journal AL MUNIR : Jurnal Komunikasi dan Penyiaran Islam International Journal of Business, Law, and Education Jurnal Komunikasi Islam (J-KIs) Jurnal Pengabdian kepada Masyarakat Thawalib: Jurnal Kependidikan Islam Syiar: Jurnal Komunikasi dan Penyiaran Islam Jurnal Kolaboratif Sains Interaksi Peradaban: Jurnal Komunikasi dan Penyiaran Islam Jurnal Pengabdian Masyarakat dan Penelitian Thawalib Al Tahdzib: Jurnal Pendidikan Islam Anak Usia Dini AHSAN: Jurnal Dakwah dan Komunikasi Jurnal Stia Bengkulu : Committe To Administration For Education Quality Reflektif: Jurnal Pendidikan dan Kebudayaan El-Fatih: Jurnal Dakwah dan Penyuluan Islam
Isna Siskawati
Universitas Islam Negeri Syarif Hidayatullah Jakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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Upaya Meningkatkan Kemampuan Motorik Halus Melalui Teknik Finger Painting Pada Anak Usia 4-5 Tahun DI PAUD Teratai I Desa Pinayungan Kecamatan Telukjambe Timur Karawang Isna Siskawati; siti syarah
Thawalib: Jurnal Kependidikan Islam Vol. 1 No. 1 (2020): Thawalib: Jurnal Kependidikan Islam
Publisher : Sekolah Tinggi Agama Islam Publisistik Thawalib Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54150/thawalib.v1i1.10

Abstract

This study aims to determine whether finger painting techniques can improve the fine motor skills of children aged 4-5 years in PAUD Teratai I Desa Pinayungan Kecamatan Telukjambe Timur Kabupaten Karawang. Fine motor skills are movements that only involve certain parts of the body and are performed by small muscles, such as the fingers and precise wrist movements. This research is a classroom action research, in which the researcher, Siti Syarah as a teacher in the classroom, applies a lesson in an effort to improve existing learning. The design of this study used the Kemmis and Mc. Taggart, held in the second semester of the 2019/2020 academic year, September-December 2019. The subjects of this study were 23 students aged 4-5 years. The object of research is fine motor skills. To obtain data, observation instruments were used using observation sheet guides, giving tests that referred to the process and student work results and documentation. Data analysis is descriptive, presented in the form of tables and graphs based on learning outcomes in each cycle by calculating the percentage using the formula P = f /n x 100%. The results showed that the fine motor skills of children from each cycle had increased, seen from the development of the BSB category where the pre-cycle conditions were 17%, then after learning through finger panting techniques increased 43% in cycle I and became 78% in cycle II. This increase has exceeded the minimum target with a percentage value of 75% of children's classical learning completeness.
Instagram Sebagai Media Komunikasi Pemasaran Hijab Syar’i Azmah Muslimah Isna Siskawati; Indri Yuliani
Syiar: Jurnal Komunikasi dan Penyiaran Islam Vol. 1 No. 1 (2021): Syiar: Jurnal Komunikasi dan Penyiaran Islam
Publisher : Sekolah Tinggi Agama Islam Publisistik Thawalib Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1574.249 KB) | DOI: 10.54150/syiar.v1i1.32

Abstract

Marketing communication is an important part in marketing products. It takes planning, strategy and selection of the right marketing media to be able to achieve the desired marketing goals. By utilizing current technology as a marketing medium, it is expected to increase sales volume. Instagram is an option that can be used as a marketing communication medium, plays a role in increasing sales volume and expanding the company's market segmentation by utilizing various features contained in it. This study aims to determine the role of social media Instagram as a marketing communication medium for Azmah Muslimah. This study uses a marketing communication approach with qualitative descriptive research. Data were analyzed inductively from the results of interviews, observations, and documentation. The results of this study indicate that Azmah Muslimah in marketing her products, uses the features on Instagram, such as uploading photos, captions, arroba, hashtags, instastory, and highlights. In addition to utilizing the Instagram features, Azmah Muslimah also uses modeling services for each photo of her products and endorses celebrities (instagram celebrities) and provides giveaways to support product marketing. Azmah Muslimah also implements a triangular marketing strategy, namely the STP Marketing Strategy (Segmentation, Targeting, Positioning), the 4P marketing mix (Product, Price, Place, Promotion), and the customer oriented 4C (customer solution, customer cost, convenience, communication).
SEMINAR PENDIDIKAN: PENTINGNYA KOMUNIKASI INTERPERSONAL GURU DALAM MEMBENTUK PRESTASI BELAJAR SISWA Isna Siskawati
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 12: Mei 2023
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v2i12.5597

Abstract

Communication between teachers and students is a determining factor for students' success in understanding the material presented in class. Devotion is carried out to provide knowledge to teachers about teacher interpersonal communication techniques in providing material with the aim that the learning process takes place interactively and the material is conveyed appropriately. The service method is carried out using a one-day seminar approach which is carried out face to face to 36 teachers at Rahmania Islamic School Tangerang Selatan with the observation stage, making permits, preparing materials and conducting seminars. The results of the dedication show: the seminar was attended by all teachers running successfully and smoothly. The seminar was carried out with an opening by giving an appeal by the school owner, giving material pride to be a teacher, discussion part 1, giving interpersonal communication material to teachers, discussion part 2, interpersonal effective communication and positif language practices and ending with thanksgiving and prayer
The Role of Brand Equity, Digital Marketing, Customer Experience, and Social Media Engagement on Consumer Purchase Intention on Tiktok Shop Application Wahyuni, Ira; Arifiansyah, Rully; Meidasari M, Evi; Siskawati, Isna
International Journal of Business, Law, and Education Vol. 5 No. 2 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i2.942

Abstract

This study explores the role of brand equity, digital marketing, customer experience, and social media engagement in influencing consumer purchase intention on the TikTok Shop platform. Utilizing a quantitative research design, data were collected from 400 TikTok users engaged with the platform. The findings reveal significant positive relationships between all constructs and purchase intention, with customer experience identified as the strongest predictor. The results underscore the importance of building strong brand identities, implementing targeted digital marketing strategies, and enhancing customer experiences to drive consumer engagement and sales. Furthermore, active social media engagement is crucial for fostering relationships with consumers and increasing purchase intentions. This research contributes to the understanding of consumer behavior in social commerce and provides practical implications for marketers aiming to succeed in the rapidly evolving digital landscape.
Social Media Da'wah as a Means to Deepen the Religious Understanding of Generation Z Jalaluddin, Moh.; Siskawati, Isna; Kudrotullah, Aan; Uyun, Nadrotul; Eletmany, Mohamed R.
Syiar: Jurnal Komunikasi dan Penyiaran Islam Vol. 4 No. 2 (2024): Syiar: Jurnal Komunikasi dan Penyiaran Islam
Publisher : STAI Publisistik Thawalib Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54150/syiar.v4i2.633

Abstract

This study is significant as it addresses the need for contextual digital da’wah in a village with high media access but limited da’wah strategies and low digital religious literacy among youth through TikTok and Instagram. It explains the role of social media as a means of Islamic preaching to deepen religious understanding among Generation Z. This research employs a mixed-methods approach using observation, documentation, interviews, and survey techniques to analyze Generation Z’s responses to digital da’wah through data condensation, data presentation, conclusion drawing, and source triangulation. The findings reveal: (1) Generation Z prefers TikTok and Instagram for accessing da’wah content due to its short, visual, and relevant format. However, the level of digital interaction remains low and requires a more interactive approach. (2) Survey results show that Generation Z's da’wah strategies are effective through relaxed, humorous, relevant, and digitally adaptive approaches, with an average score of 4.688, indicating a positive impact. (3) The main challenges of digital da’wah for Generation Z include limited internet quota, low digital literacy, the risk of misinformation, and the need for more relevant da’wah content addressing youth issues such as bullying and identity crises through a more applicable psycho-educational approach. The conclusion highlights that Generation Z needs short, relevant, and interactive da’wah content supporting digital literacy to overcome challenges and religious misinformation.
Optimalisasi Struktur Organisasi dalam Bisnis Herava untuk Mengatasi Hambatan pada SDM yang Terbatas Sarfani, Desta; Siti Julfa Fitriyah; Khalisa, Sahna; Siskawati, Isna
Jurnal STIA Bengkulu Vol 12 No 1 (2026): Januari
Publisher : STIA Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56135/jsb.v12i1.285

Abstract

This study aims to optimize the organizational structure of Herava, a herbal beverage brand founded by Generation Z students, in order to overcome the constraints of limited human resources within the team. The research focuses on improving the organizational structure, defining job descriptions, and refining the chain of command to enhance team coordination and work efficiency. A qualitative descriptive approach was used, with data collected through observation, interviews, and participatory group discussions. The results show that with a more organized structure and clear division of tasks, team performance can improve even with limited human resources. These findings provide valuable insights for innovation-based MSMEs, especially those managed by students, in maximizing resource management to support sustainable business development.
COMMUNICATION STYLE OF USTADZAH HALIMAH ALAYDRUS IN THE “PURE HEART” GRAND STUDY Najwa Nurhikmah; Isna Siskawati; Amin Sobar
El-Fatih: Jurnal Dakwah dan Penyuluhan Islam Vol 4 No 01 (2025): El-Fatih: Jurnal Dakwah dan Penyuluhan Islam
Publisher : Sekolah TInggi Ilmu Dakwa dan Komunikasi Islam (STIDKIS) Al Mardliyyah Pamekasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65178/elfatih.v4i01.12

Abstract

This study aims to examine the communication style used by Ustadzah Halimah Alaydrus in her da’wah (Islamic preaching) as well as to understand the meanings perceived by female congregants regarding the da’wah messages delivered during the grand study at Patriot Candrabhaga Stadium, Bekasi City, on May 12, 2025. The research employed a descriptive qualitative approach, with data collection techniques including in-depth interviews, observations, and documentation. The analysis applied David K. Berlo’s SMCR (Source, Message, Channel, Receiver) theory, further expanded with the source components of ethos, logos, and pathos to illustrate the reciprocal interaction between the communicator (preacher) and the communicatees (congregants). The findings indicate that Ustadzah Halimah Alaydrus’s da’wah communication style is persuasive, gentle, and empathetic, facilitating the reception of da’wah messages among female congregants. Verbally, she emphasizes polite and logical language, while nonverbally she demonstrates calm facial expressions, harmonious body movements, and warm eye contact. The choice of a stadium as an open preaching venue provides a strong mass communication effect, accommodating thousands of congregants in a religious atmosphere despite being a non-religious public space. The meanings understood by female congregants include enhanced religious understanding, motivation for spiritual migration (hijrah), and the strengthening of modern Muslim women’s spirituality. Thus, Ustadzah Halimah Alaydrus’s communication style significantly influences the delivery of Islamic values in a humanistic, rational, and heartfelt manner
Strategi Komunikasi Krisis Organisasi Dalam Menghadapi Isu Boikot Unilever Nurul Amalia Fitriani; Arumbinang Pindoyoga Ahsan; Selvi Novitasari; Ananta Priscila; Isna Siskawati
AL MUNIR : Jurnal Komunikasi dan Penyiaran Islam Volume 16 Nomor 02 Tahun 2025
Publisher : Universitas Islam Negeri Imam Bonjol Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15548/amj-kpi.v16i02.13006

Abstract

This study examines the crisis communication strategy of PT Unilever Indonesia Tbk in responding to the boycott calls arising from the Palestine-Israel conflict during 2023-2024. The approach used is qualitative with a case study method, collecting data through in-depth interviews. The findings reveal that the company responded quickly with a dedicated team actively monitoring and managing the issue. The communication strategy emphasized transparency, empathy, and adjustment to the cultural sensitivities and social values of the local community. Effective coordination within the organization was also a key factor in delivering consistent and effective messages to the public and business partners. Through these efforts, Unilever succeeded in building a clear and factual narrative that helped to calm public anxiety and panic. The strategy reflects the adaptive application of the Situational Crisis Communication Theory (SCCT), managing the crisis by balancing global business interests with Indonesia's local values. Overall, the communication was not only focused on direct problem-solving but also on building long-term relationships with the public through transparent and culturally sensitive communication. This approach proved effective in maintaining the company’s reputation amid a complex and dynamic crisis.
Peran Manajemen Komunikasi Dalam Menjaga Efektivitas Kerja Tim di Agency Mending Kreatif Indonesia Fidelya Hannan Sava; Imas Rizki Karimatun Nufus; Gema Akbar Ramadhan; Rasyid Ridho Hamid; Isna Siskawati
Jurnal Reflektif Vol 2 No 4 (2026): Reflektif: Jurnal Pendidikan dan Kebudayaan
Publisher : YAYASAN PADHANG MANAH SIBYAN

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perkembangan industri kreatif di era digital mendorong organisasi untuk membangun sistem komunikasi yang adaptif guna menjaga efektivitas kerja tim di tengah tuntutan kerja yang semakin dinamis. Agensi digital yang mengandalkan kolaborasi lintas divisi membutuhkan manajemen komunikasi yang efektif agar mampu meminimalkan miskomunikasi dan memperkuat kinerja kolektif. Penelitian ini bertujuan untuk menganalisis peran manajemen komunikasi dalam menjaga efektivitas kerja tim di Agency Mending Kreatif Indonesia melalui perspektif Collaboration Theory dari Beyerlein dkk. (2003). Penelitian menggunakan metode deskriptif kualitatif dengan teknik pengumpulan data berupa wawancara, observasi, dan studi dokumentasi. Hasil penelitian menunjukkan bahwa manajemen komunikasi memiliki peran strategis dalam membangun shared meaning, memfasilitasi information sharing yang transparan, serta mendorong mutual accountability antar anggota tim. Hambatan komunikasi berupa keterlambatan informasi, perbedaan perspektif kerja, dan silo mentality ditemukan sebagai faktor yang memengaruhi produktivitas kerja tim. Namun, penggunaan platform komunikasi digital dan evaluasi rutin terbukti membantu memperkuat koordinasi dan kolaborasi kerja. Penelitian ini menyimpulkan bahwa manajemen komunikasi tidak hanya berfungsi sebagai alat koordinasi, tetapi juga sebagai strategi organisasi dalam membangun kerja tim yang adaptif, kolaboratif, dan produktif di tengah ekosistem industri kreatif.
Fenomena Self-Disclosure Generasi Z kepada ChatGPT: Studi Kualitatif dalam Perspektif Human-Machine Communication Alifia Nur Fadillah; Isna Siskawati
INTERAKSI PERADABAN: Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2026): Interaksi Peradaban: Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Fakultas Dakwah dan Ilmu Komunikasi (FDIKOM), UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/interaksi.v6i1.51046

Abstract

Perkembangan kecerdasan buatan berbasis model bahasa menghadirkan bentuk baru dalam praktik komunikasi manusia. Salah satu fenomena yang muncul pada akun X @tanyakanrl adalah kecenderungan Generasi Z menggunakan ChatGPT sebagai ruang untuk self-disclosure atau pengungkapan diri dalam konteks mencurahkan masalah pribadi.  Penelitian ini bertujuan untuk menjelaskan fenomena tersebut dalam perspektif Human-Machine Communication (HMC), serta aspek yang tidak didapat saat curhat. Penelitian menggunakan pendekatan kualitatif dengan metode fenomenologi. Data diperoleh melalui wawancara mendalam dengan enam informan Generasi Z yang menggunakan ChatGPT sebagai tempat berbagi masalah pribadi, serta literatur terkait. Hasil penelitian menunjukkan bahwa pada dimensi fungsional ChatGPT dipersepsikan sebagai penerima cerita, pemberi validasi, dan pemberi perspektif terhadap masalah pengguna. Pada dimensi relasional, interaksi dengan ChatGPT membentuk pengalaman komunikasi yang personal dan suportif, meskipun hubungan yang terjalin tetap terbatas. Sementara itu, pada dimensi metafisik, pengguna memaknai AI secara ambigu, antara sebagai komunikator maupun sekadar instrumen. Generasi Z memilih curhat kepada ChatGPT karena dianggap aman, tidak menghakimi, dan responsif untuk membahas persoalan personal. Namun, pengguna tetap merasakan keterbatasan AI terkait empati autentik, kehangatan emosional, dan kehadiran fisik. Dalam perspektif Islam, komunikasi yang ideal tidak hanya berupa pertukaran pesan, tetapi juga membangun hubungan yang mengandung nilai sakinah, mawaddah, dan rahmah. 
Co-Authors Abiyu Razaq Ade Masturi Ahmad Mukhlish Alifia Nur Fadillah Amin Sobar Anan Nisoh Ananta Priscila Ari Indrawan Arifiansyah, Rully Arumbinang Pindoyoga Ahsan Aulia Rahma Putri Azaria Suci Fernada Eletmany, Mohamed R. Fadia Rizki Halimah Fidelya Hannan Sava Gema Akbar Ramadhan Humam Maulana Reswara Imas Rizki Karimatun Nufus Indri Yuliani Jalaluddin, Moh. Khalisa, Sahna Kudrotullah, Aan Marisa Puspita Sary Meidasari M, Evi Muhammad Fikri Al Anshory Muhammad Jiddan Rahman Nadrotul Uyun, Nadrotul Nael Rahmanidas Fariansyah Najwa Nur Utami Dewi Najwa Nurhikmah Nurul Amalia Fitriani Nurul Hidayati Rasyid Ridho Hamid Sarfani, Desta Selvi Novitasari Sita Nurfitriani Siti Julfa Fitriyah Siti Munawaroh siti syarah Syafiqoh Makbullah Ubayd Tsaqiif Thufayl