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All Journal Kerigan: Jurnal Pengabdian Masyarakat
Luluk Indarti
Universitas Islam Negeri Sayyid Ali Rahmatullah, Tulungagung, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Environmental Science

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Strengthening MSME Competitiveness through Halal Certification Assistance: A Community-Based Development Approach in Botoputih Village Luluk Indarti; Mohammad Ja’far As-Shodiq; Muhamad Hasan Abdillah
Kerigan: Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2025)
Publisher : LP2M Universitas Islam Negeri Sayyid Ali Rahmatullah Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/kjpm.2025.3.1.12-26

Abstract

Purpose: This service program aims to strengthen the legality and competitiveness of MSME products in Botoputih Village, Bendungan District, Trenggalek Regency through halal certification assistance. A total of 101 businesses were reached, with 107 products successfully registered for certification, highlighting the program’s significant impact. Method: The program applied the Asset-Based Community Development (ABCD) approach, which emphasizes utilizing local potential through four stages: discovery, dream, design, and destiny. Practical Applications: The activities were implemented through socialization, field surveys, door-to-door visits, and technical assistance in using the Sihalal platform. This program provided education on legality, increased awareness of halal certification, and fostered a culture of compliance among local entrepreneurs. Conclusion: The results demonstrate that participatory and educative approaches are effective in increasing the capacity of local business actors, ensuring product legality, and supporting sustainable empowerment of MSMEs in rural areas.
Co-Authors Mohammad Ja’far As-Shodiq Muhamad Hasan Abdillah