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All Journal Agrisia: Jurnal Ilmu-Ilmu Pertanian
Sugiyanto
Universitas Borobudur
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Energy Environmental Science Other

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Pengaruh Kebijakan Harga, Kualitas Produk dan Tempat Terhadap Keputusan Pembelian Sayuran Hidroponik di Kelompok Wanita Tani (KWT) Tamara 09 Kelurahan Ciketingudik Kecamatan Bantargebang Kota Bekasi Ika Septarina Sari; Sugiyanto; Imas Wildan Rafiqah
Agrisia: Jurnal Ilmu-Ilmu Pertanian Vol. 17 No. 1 (2024): Agrisia
Publisher : Fakultas Pertanian Universitas Borobudur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37721/agrisia.v17i1.1530

Abstract

This research aims to determine the influence of price policy variables, product quality and location on consumer decisions in purchasing hydroponic vegetables at KWT Tamara 09, Ciketingudik Village, Bantargebang District, Bekasi City. The data analysis method used in this research is quantitative with a total of 75 respondents. The variables used in this research are independent variables consisting of price policy, product quality and place, while the dependent variable is purchasing decisions. The results of the research show that: 1. The independent variables, namely price policy, product quality and place, have a simultaneous influence on consumer decisions in purchasing hydroponics at KWT Tamara 09, 2. The price policy variable has a significant and positive partial influence on consumer decisions in purchasing hydroponic vegetables at KWT Tamara 09, 3. The product quality variable has a significant and positive partial influence on consumer decisions in purchasing hydroponic vegetables at KWT Tamara 09, 4. The place variable has a significant and positive partial influence on consumer decisions in purchasing hydroponic vegetables at KWT Tamara 09
Pendekatan SWOT Pada Produk Boncara Raja (Boncabe Rawit Rawa Jaya) di RPTRA Rawa Jaya Duren Sawit Jakarta Timur Safira Wiranti; Henita Fajar Oktavia; Tungga Buana Diana; Sugiyanto
Agrisia: Jurnal Ilmu-Ilmu Pertanian Vol. 17 No. 1 (2024): Agrisia
Publisher : Fakultas Pertanian Universitas Borobudur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37721/agrisia.v17i1.1587

Abstract

RPTRA Rawa Jaya is in Rawa Jaya Village, Duren Sawit District-East Jakarta. Processing cayenne pepper into Boncara Raja allows the availability of quality food ingredients to be maintained. Boncara Raja, in addition to extending the shelf life of chili, this product also supports increasing consumption needs. SWOT analysis also helps identify that the main strength of the Boncara Raja product is the high demand for chili in East Jakarta, which is driven by the culture of consuming spicy food. In addition, the success of RPTRA Rawa Jaya in cultivating Rawita chili, with its resistance to extreme weather, gives the impression that this commodity has potential. On the other hand, challenges also arise such as dependence on the quality of the harvest and limited marketing capacity. The data collection method in this study uses primary data with a qualitative approach. Based on the SWOT analysis, the Boncara Raja product has a main strength in the use of Rawita chili from its own cultivation, which reduces dependence on external supplies, but this product still faces limitations in production capacity. On the other hand, Boncara Raja still has an opportunity, namely the taste of Boncabe suits the taste and consumer segment who like spicy and practical food, but Boncara Raja still must meet consumer demands for halal labels which affect Boncara Raja products to be able to follow this demand.
Co-Authors Henita Fajar Oktavia Ika Septarina Sari Imas Wildan Rafiqah Safira Wiranti Tungga Buana Diana