Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal ACCRUALS (Accounting Research Journal of Sutaatmadja) Jurnal Bisnis Hospitaliti
Gita Siswhara
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Descriptive Analysis of the Implementation AISAS Model and Digitalization of Accounting in the Cisaat Tourism Village Afghani Mahmuda Bahreisy; Gita Siswhara; Asep Kurniawan
ACCRUALS (Accounting Research Journal of Sutaatmadja) Vol. 10 No. 01 (2026): Accruals Edisi Maret 2026
Publisher : Sekolah Tinggi Ilmu Ekonomi Sutaatmadja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35310/accruals.v10i01.1369

Abstract

This study aims to analyze consumer behavior in Cisaat Tourism Village through the development of the AISAS model (Awareness, Interest, Search, Action, Share) and the implementation of digital accounting. The method used is a qualitative descriptive approach with a case study, involving in-depth interviews, participatory observation, and document analysis. Cisaat Tourism Village, located in Ciater Subdistrict, Subang Regency, West Java Province, is renowned as an Educational Tourism Village. In 2024, it received an award from the Ministry of Tourism and Creative Economy as the third-ranked Emerging Tourism Village. The study results show that the majority of tourists became aware of Cisaat Tourism Village through Instagram, TikTok, and travel agents. They became interested in visiting the village due to its engaging videos. Subsequently, they searched for information on Google Search, TikTok, Instagram, and YouTube. Next, they took action by enjoying the unique beauty, hospitality, and educational experiences offered by Cisaat Tourism Village. Finally, tourists often shared their travel experiences through WhatsApp stories, Instagram, and TikTok. However, the use of digital accounting technology has not yet been implemented in Cisaat Tourism Village.
PENGARUH INFLUENCER MARKETING TIKTOK DAN CUSTOMER EXPERIENCE TERHADAP REVISIT INTENTION PADA KIDS FRIENDLY HOTEL DI KOTA BANDUNG Agas Maulana Ahyar; Gita Siswhara
JURNAL BISNIS HOSPITALITI Vol 15 No 1 (2026): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v15i1.2418

Abstract

This study aimed to analyze the effects of TikTok influencer marketing and customer experience on revisit intention in kids-friendly hotels in Bandung City. The problem addressed was how influencer content and customer experience contributed to guests’ intention to revisit and recommend the hotel. A quantitative approach was employed using a survey method involving 200 respondents who had stayed at kids-friendly hotels and had been exposed to hotel influencer content on TikTok. Data were collected through structured questionnaires using a five-point Likert scale and were analyzed using Structural Equation Modeling with AMOS. Influencer marketing was measured through credibility, attractiveness, and content quality, while customer experience comprised functional, emotional, and relational dimensions. Revisit intention was reflected by guests’ intentions to return and to recommend the hotel to others. The results indicated that TikTok influencer marketing and customer experience had positive and significant effects on revisit intention. These findings suggested that effective influencer content management and the creation of positive customer experiences played a crucial role in enhancing guests’ intention to revisit and in fostering long-term loyalty.
Co-Authors Afghani Mahmuda Bahreisy Agas Maulana Ahyar Asep Kurniawan