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All Journal Jurnal Manajemen DIVERSIFIKASI
Rian Bagas Kara
Universitas Muhammadiyah Metro
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Kualitas Pelayanan dan Citra Merk Terhadap Loyalitas Konsumen Dengan Kepuasan Konsumen Sebagai Variabel Intervening Pada Resto Pondok 21 Kota Metro Rian Bagas Kara; Fitriani; Nina Lelawati
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 2 (2025): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i2.4674

Abstract

This study aims to determine the effect of service quality and brand image on consumer loyalty with consumer satisfaction as an intervening variable at Pondok 21 Resto, Metro City. This research is a type of research is quantitative research. The instruments used in this study were questionnaires and observations. The data analysis technique performed is using a path analysis tool. The results of the study show that service quality has a direct effect on consumer loyalty at Pondok 21 Resto, Metro City. Brand image has a direct effect on consumer loyalty at Pondok 21 Resto, Metro City. Service quality has a direct effect on customer satisfaction at Pondok 21 Resto, Metro City. Brand image has a direct effect on customer satisfaction at Pondok 21 Resto, Metro City. Consumer satisfaction has a direct effect on consumer loyalty at Pondok 21 Resto, Metro City.
Co-Authors Fitriani Nina Lelawati