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All Journal Jurnal Manajemen DIVERSIFIKASI Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Giska Wafiq Azizah Setiawan
Universitas Djuanda
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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A Optimalisasi Keuntungan Produksi Keripik Talas TARA Menggunakan Linier Programming Dengan Metode Simpleks Palahudin; Alisya Subhani; Alya Junieta Dwiyana; Giska Wafiq Azizah Setiawan; Nawa Julika; Siti Aidini Khoerunnisa
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 2 (2025): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i2.8126

Abstract

Food business requires efficient resource management to achieve optimal production and maximum profit. This research aims to optimize the production combination at TARA Taro Chips Factory by utilizing simplex-based linear programming method. This method is used to maximize company profits through proper resource allocation. The research data was obtained through the literature method and processed using the Solver tool in Microsoft Excel to minimize calculation errors. The results show that the factory can achieve maximum profit of Rp446,970 per day through the optimal production combination. The simplex method proved to be effective in solving resource allocation problems and provided a strategic reference in decision making to improve efficiency and innovation in product development
Mengurai Efektivitas Bauran Promosi Dalam Mendorong Kinerja Penjualan: Studi Pada PT ABC Kota Bogor Endang Silaningsih; Giska Wafiq Azizah Setiawan
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 2 (2026): Juni, Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v6i2.2026

Abstract

This study aims to analyze the implementation of the promotion mix at PT ABC Bogor and to evaluate the level of integration and effectiveness of its promotional activities in supporting marketing performance. The research employs a qualitative approach using a case study method. Data were collected through in-depth interviews, observation, and documentation, and analyzed descriptively based on the concepts of promotion mix and Integrated Marketing Communication (IMC). The findings reveal that PT ABC has structurally implemented all elements of the promotion mix, including advertising, sales promotion, personal selling, public relations, and direct marketing. However, the effectiveness of these activities has not been fully optimized due to weak strategic integration and inconsistent messaging across promotional elements. Promotional activities tend to be conducted in a fragmented and tactical manner, resulting in marketing messages that are insufficient to build strong and sustainable brand perceptions. In addition, the utilization of digital media and direct marketing is not yet supported by an integrated customer database system. This study contributes to the marketing literature by highlighting that the main challenge in promotion mix implementation among medium-sized firms lies not in the absence of promotional instruments, but in the gap between the IMC concept and its operational practice. The findings emphasize the critical role of strategic integration and message consistency in enhancing the effectiveness of promotional activities and overall marketing performance.
Co-Authors Alisya Subhani Alya Junieta Dwiyana Endang Silaningsih Nawa Julika Palahudin Palahudin Siti Aidini Khoerunnisa