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PERSPEKTIF ACCOUNT REPRESENTATIVE ATAS STRATEGI PENGHINDARAN PAJAK KORPORASI DI INDONESIA Dwi Utomo; Ana Sopanah; Nasharuddin Mas
Equilibrium : Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Vol 15, No 1 (2026): April
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/equili.v15i1.2770

Abstract

ABSTRAKPenghindaran pajak korporasi merupakan fenomena global yang secara signifikan mengikis basis pendapatan negara, terutama di Indonesia, di mana struktur fiskal sangat bergantung pada Pajak Penghasilan Korporasi. Studi ini bertujuan untuk mengidentifikasi mode penghindaran pajak yang dominan dalam literatur global, mengeksplorasi pengalaman Account Representatives (AR) dalam mendeteksi praktik-praktik tersebut di lapangan, menganalisis pola penyembunyian beban pajak oleh Wajib Pajak Korporasi, dan merumuskan model pengawasan yang efektif. Pendekatan yang digunakan dalam studi ini bersifat kualitatif, menggabungkan dua metode pengumpulan data. Pertama, Systematic Literature Review (SLR) yang dilakukan menggunakan aplikasi Watase UAKE untuk mengidentifikasi dan menyaring 40 artikel relevan dari basis data Scopus dan Emerald untuk periode 20152025. Kedua, wawancara mendalam dengan empat AR yang dianalisis menggunakan perangkat lunak NVivo. Hasil menunjukkan bahwa mode global utama seperti rekayasa akuntansi, pengalihan laba, dan pemanfaatan insentif beradaptasi menjadi bentuk lokal yang unik, termasuk penyamaran biaya pajak penghasilan yang dipotong menjadi akun biaya lain dan pengalihan laba domestik antara entitas terkait. Kesimpulan menegaskan bahwa efektivitas pengawasan AR sangat bergantung pada analisis rasio keuangan, pengujian keberadaan, dan profil risiko, namun tetap dibatasi oleh data perbandingan harga transfer yang terbatas dan batas wewenang struktural.ABSTRACTCorporate tax avoidance is a global phenomenon that significantly erodes the state revenue base, particularly in Indonesia, where the fiscal structure relies heavily on Corporate Income Tax. This study aims to identify dominant tax avoidance modes in global literature, explore the experience of Account Representatives (AR) in detecting these practices in the field, analyze tax burden concealment patterns by Corporate Taxpayers, and formulate an effective supervision model. The approach used in this study is qualitative, combining two data collection methods. First, a Systematic Literature Review (SLR) conducted using the Watase UAKE application to retrieve and screen 40 relevant articles from Scopus and Emerald databases for the 20152025 period. Second, in-depth interviews with four ARs analyzed using NVivo software. The results indicate that major global modes such as accounting engineering. Profit shifting, and incentive utilization adapt into unique local forms, including the disguising of with holding tax expenses into other expense accounts and domestic profit shifting between related entities. The conclusion confirms that the effectiveness of AR supervision relies heavily on financial ratio analysis, existence testing, and risk profiling, yet remains constrained by limited transfer pricing comparative data and structural authority boundaries.
Digital Transformation and Innovation Capability Effects on Marketing Performance Fajar Nugroho; Adya Hermawati; Ana Sopanah
International Journal of Multidisciplinary Sciences and Arts Vol. 5 No. 1 (2026): International Journal of Multidisciplinary Sciences and Arts, Article January 2
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/ijmdsa.v5i1.7813

Abstract

This study examines the influence of digital transformation, innovation capability, social media marketing, and market turbulence on marketing performance among creative economy players in Malang City. It also analyzes the mediating role of social media marketing in the relationship between digital transformation and innovation capability with marketing performance, as well as the moderating role of market turbulence in the relationship between social media marketing and marketing performance.The study adopts a quantitative approach with a cross-sectional design. The population consists of 4,951 creative economy business players in Malang City, with a sample of 196 respondents determined using the Slovin formula. Data were collected through questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS software, including descriptive analysis, validity and reliability testing, and hypothesis testing through bootstrapping.The results indicate that digital transformation has a significant positive effect on marketing performance, while innovation capability does not. Digital transformation and innovation capability significantly improve social media marketing, which in turn has a significant positive effect on marketing performance. Market turbulence has a significant negative effect on marketing performance and significantly moderates the relationship between social media marketing and marketing performance. Social media marketing significantly mediates the effects of digital transformation and innovation capability on marketing performance.