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All Journal Jurnal Manajemen
Khutbah Nur Rusman DH
Universitas Negeri Makassar
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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AN ANALYSIS OF THE EFFECT OF SOCIAL MEDIA MARKETING AND STORE ATMOSPHERE ON REPURCHASE DECISIONS MEDIATED BY BRAND IMAGE: EVIDENCE FROM LOYALTY FORSURE CONSUMERS IN MAKASSAR CITY Khutbah Nur Rusman DH; Anwar Anwar; Rahmat Riwayat Abadi
Jurnal Manajemen Vol 6, No 1 (2026): February
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jm.v6i1.83162

Abstract

Abstract: This study examines the effects of locus of control and time management on academic stress among working students, with peer social support serving as an intervening variable. The study involved 169 working students selected through purposive sampling. Data were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with SmartPLS version 4.1. The analytical procedures included validity and reliability testing, structural model analysis, and testing of direct and indirect effects. The findings indicate that locus of control and time management significantly influence academic stress, both directly and indirectly through peer social support. These results highlight the importance of strengthening personal self-regulation capacities and fostering supportive peer environments to reduce academic stress among working students.Keywords: Social Media Marketing, Store Atmosphere, Brand Image, Repurchase Decision, Loyalty Forsure
Co-Authors Abadi, Rahmat Riwayat Anwar Anwar