Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Jurnal Bebasan
Eneng Uswatun Hasanah
Unknown Affiliation
Arts Humanities Education Languange, Linguistic, Communication & Media

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
ENTAILMENT AND IMPLICATURE IN THE LANGUAGE OF ADVERTISING Eneng Uswatun Hasanah
Jurnal Bebasan Vol 1 No 1 (2014)
Publisher : Kantor Bahasa Provinsi Banten and Perkumpulan pengelola Jurnal Bahasa dan Sastra Indonesia serta Pengajarannya (PPJB-SIP).

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26499/bebasan.v1i1.9

Abstract

Language plays an important role in life. It is not only used as a mean of communication and selfexpression but also to influence people. This study discusses hidden meaning of nine slogans used in advertisements. This qualitative research finds out that the entailment meaning of advertisement slogans analyzed are different to their implicative meaning. The respondents tend to believe in implicative meaning because it is more promising and persuasive.
Co-Authors