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All Journal SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL Jurnal Dakwah dan Komunikasi
Muhammad Rozan Fikri
Universiti Utara Malaysia
Religion Education Languange, Linguistic, Communication & Media Social Sciences Other

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The Impact of Halal Certification on MSME Actors Mohammad Afid Syafiri; Muhammad Rozan Fikri; Khoirul Faizin
SOSIOEDUKASI Vol 15 No 1 (2026): SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/sosioedukasi.v15i1.7558

Abstract

This article aims to determine the impact of implementing Halal Certification for MSME players. The halal issue has become a global trend marked by the presence of halal certification bodies in various parts of the world. This article uses a qualitative method by reviewing relevant literature and observing the practice of implementing a halal assurance system in Indonesia. Data is obtained through journals, books, magazines, newspapers, electronic media, such as the official website of LPPOM MUI and various journals. The results showed that halal product certification has a positive impact on building a halal business in Indonesia. For consumers, halal certification provides protection, assurance, information on product halalness, and becomes an instrument of business ethics. For business actors, halal certification provides benefits to increase consumer confidence and reach the global halal food market.
The Effect Of Corporate Advertising And Social Campaigns On Consumer Perceptions: A Case Study Of Coca-Cola's 'Together Tastes Better' Campaign In Indonesia During The Covid-19 Pandemic Muhammad Rozan Fikri; Vivi Silvia Huri; Lilis Satriah; Imron Rosyidi; Mohammad Afid Syafiri
Jurnal Dakwah dan Komunikasi Vol. 11 No. 1 (2026)
Publisher : Institut Agama Islam Negeri (IAIN) Curup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29240/jdk.v11i1.16413

Abstract

Purpose − This study aims to analyze the influence of corporate advertising, especially in the form of social campaigns, on consumer perception of the Coca-Cola brand during the COVID-19 pandemic in Indonesia. The main issue examined was how the "Together Tastes Better" campaign can create an emotional connection with consumers while conveying relevant social messages about togetherness in the face of adversity.   Method − A qualitative approach is used with the case study method, which allows researchers to explore in depth how audiences respond to advertising in the context of local social and cultural settings. The data collection technique involved semi-structured interviews, participatory observation, and documentation, with participants consisting of consumers exposed to the campaign through social media and digital platforms.   Findings − Key findings from the study show that these ads successfully elicit emotional engagement from audiences, enhance the relationship between Coca-Cola and social values such as togetherness, and strengthen the brand image in the eyes of consumers. These findings contribute to the understanding of corporate advertising that prioritizes social and cultural issues, as well as the influence of social media in amplifying message impact. In conclusion, corporate advertising that incorporates social values can strengthen relationships with consumers and increase brand loyalty. The study suggests that companies should make better use of social media as an effective advertising distribution channel, and recommends further research to explore the impact of advertising in the broader context of local culture.     
Co-Authors Imron Rosyidi Lilis Satriah Mohammad Afid Syafiri Mohammad Afid Syafiri Vivi Silvia Huri