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All Journal Ekopedia: Jurnal Ilmiah Ekonomi Journal of Strategic Marketing and Innovation
Farizka Hayyu Artanti
Universitas Negeri Jakarta
Economics, Econometrics & Finance

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The Effect of Factors on Satisfaction and Reuse Intention of OVO E-Wallet Farizka Hayyu Artanti; Sumayyah Aziz; Dr. Osly Usman, M.Bus Syst
Journal of Strategic Marketing and Innovation Vol. 1 No. 1 (2025): Journal of Strategic Marketing and Innovation
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

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Abstract

This research study examines the factors such as ease of use, brand trust, and security of transaction that influence customer satisfaction and their intention to continue using the OVO e-wallet. The factors analyzed include ease of use, transaction security, and brand trust. The study focuses on OVO users in the Jakarta, Bogor, Depok, Tangerang, and Bekasi areas, with a sample size of 100. The data in this study is collected through an online survey and analyzed using SmartPLS 4. The results indicate that ease of use and transaction security positively impact great customer experience and their intention to continue using the OVO e-wallet. However, brand trust does not significantly affect customer satisfaction. These findings highlight the importance of ease of use and transaction security in enhancing customer satisfaction and the continuance intention for using the OVO e-wallet.
Analisis Faktor-Faktor Pembentuk Customer Satisfaction dan Repurchase Intention Konsumen Produk Tas Lokal Farizka Hayyu Artanti; Usep Suhud; Meta Bara Berutu
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/6dx56759

Abstract

This study aims to analyze the effects of product design, content marketing, and e-service quality on customer satisfaction and repurchase intention among consumers of the local bag brand Merché. A quantitative research approach was employed using a survey method involving 240 Merché consumers in the DKI Jakarta area. Data were analyzed using Structural Equation Modeling (SEM) with the assistance of SPSS and AMOS software. The results indicate that product design, content marketing, and e-service quality have a positive and significant effect on customer satisfaction. Furthermore, product design and customer satisfaction also have a positive and significant effect on repurchase intention. However, content marketing and e-service quality do not have a significant direct effect on repurchase intention. These findings suggest that customer satisfaction plays a crucial role in encouraging repurchase intention, while product design is the only variable that directly influences both dependent variables. This study contributes theoretically by extending the application of Expectation Confirmation Theory in the context of digital marketing for local fashion brands and provides practical insights for fashion businesses in formulating strategies focused on enhancing customer satisfaction and long-term consumer loyalty
Co-Authors Dr. Osly Usman, M.Bus Syst Meta Bara Berutu Sumayyah Aziz Usep Suhud