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All Journal Al-Kharaj: Journal of Islamic Economic and Business Indonesian Collaboration Journal of Community Services (ICJCS) Buletin Abdi Masyarakat (BAM) Jurnal Social Society
Meta Bara Berutu
Universitas Negeri Jakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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PENINGKATAN LITERASI KEUANGAN DAN PEMASARAN DIGITAL BAGI UMKM DI JAKARTA TIMUR Umi Widyastuti; Osly Usman; Terrylina A. Monoarfa; Shandy Aditya; Diena Noviarini; Meta Bara Berutu
Indonesian Collaboration Journal of Community Services Vol. 2 No. 4 (2022): Indonesian Collaboration Journal of Community Services
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/icjcs.v2i4.88

Abstract

MSMEs are one of the pillars that support the national economy, therefore the government pays great attention to the sustainability of MSMEs. MSME actors in the East Jakarta Sub-Department of MSMEs, Cooperatives and Trade are facing problems regarding the limitations of financial literacy and digital marketing in managing their businesses. One way that can be done to support the success of MSMEs is to provide training on financial records with SIAPIK which is based on a single record. In addition, they were also given directions on digital marketing in an effort to increase sales turnover for MSMEs in the region
RANCANG BANGUN PLATFORM DIGITAL BERBASIS WEBSITE SEBAGAI MEDIA PROMOSI PENYELENGGARAAN WIRAUSAHA Osly Usman; Umi Widyastuti; Terrylina Arvinta Monoarfa; Shandy Aditya; Diena Novirini; Meta Bara Berutu
Indonesian Collaboration Journal of Community Services Vol. 2 No. 4 (2022): Indonesian Collaboration Journal of Community Services
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/icjcs.v2i4.91

Abstract

In today's technical advancements, the internet has become more widespread and is in demand by the general public; in this fast-paced period, it is necessary to always follow those wants, despite this separated area. Today, you may use internet media to promote a variety of products, services, and information. Using the internet to obtain information is very simple and convenient anywhere there is a network. A website-based platform for the smoothness and progress of MSMEs in Cisaat village is provided by UNJ Digital Business Students in response to the inspiration of several MSMEs from Cisaat village, Serang, Banten, who are eager to learn and improve the capability of business actors in the area. They also provide wider information related to e-commerce for activities. SMEs (MSMEs). There is a communication platform on the bumdescisaat.com website that aims to arrange a forum for business actors so that they may share experiences and buy and sell things on the same website. As a result, a website was created that could serve as a digital platform for meeting the needs of conducting business. This website's goal is to provide a forum for local businesspeople in Cisaat Serang, Banten, who desire to engage in entrepreneurial endeavors. This website's goal is to serve as a forum and market place for conversations between businesspeople or between businesspeople and consumers. This website is anticipated to serve as a marketing tool for entrepreneurs looking to conduct business on a quick and convenient digital platform
PELATIHAN MENELUSURI SUMBER REFERENSI DAN MENGGUNAKAN APLIKASI REFERENCE MANAGER UNTUK MENINGKATKAN KESIAPAN PENULISAN TUGAS AKHIR MAHASISWA Terrylina Arvinta Monoarfa; Osly Usman; Umi Widyastuti; Shandy Aditya; Diena Noviarini; Meta Bara Berutu
Indonesian Collaboration Journal of Community Services Vol. 3 No. 2 (2023): Indonesian Collaboration Journal of Community Services
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/icjcs.v3i2.113

Abstract

Research activities are generally carried out by students as part of the completion of the final project (thesis) which is one of the graduation requirements for obtaining a bachelor's degree. There are several reference sources that can be used as references in conducting research, including textbooks, previous research journal articles, data and information published by official institutions, as well as results of observations or preliminary research. With a complete reference source, it is expected that students can easily conduct research and write their final project. This community service activity seeks to provide training and practical instructions in accessing national and international journal articles, as well as the process of writing final assignments and publishing scientific articles. This community service activity aims to accelerate students' ability to complete their final project, as an implementation of a cooperation agreement that has been agreed upon by the Faculty of Economics, Jakarta State University with several universities in Indonesia. The time for implementing this community service activity is October 15th  2022. The training was be carried out via media zoom, bearing in mind that currently, Indonesia is still in a pandemic period so there are limitations to conducting face-to-face learning. For this reason, various tips will be explained through this training on how to access various research reference sources that can be carried out by optimizing the use of digital applications. It is hoped that through this training, FE UNJ can actively collaborate with other tertiary institutions in Indonesia in improving capabilities and accelerating the completion of student final assignments in Indonesia
Optimalisasi Potensi Diri: Workshop Personal Branding Bagi Pekerja Migran untuk Mendapatkan Penghasilan Tambahan Meta Bara Berutu; Corry Yohana; Ari Saptono; Tri Hesti Utaminingtyas; Santi Susanti; Maulana Amirul Adha; Rahma Fitriana; Azahra Putri Dewi Mumpuni
Buletin Abdi Masyarakat Vol 5, No 1 (2024): Edisi Agustus 2024
Publisher : Universitas YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/bam.v5i1.718

Abstract

Di luar negeri, pekerja migran dari Indonesia sebagian besar bekerja sebagai pekerja rumah tangga. Mereka pergi ke luar negeri untuk mencari peluang ekonomi yang lebih baik. Namun, banyak dari mereka yang setelah selesai masa kontrak atau kembali ke tanah air tidak memiliki banyak tabungan. Oleh karena itu, mereka perlu mencari cara untuk mendapatkan penghasilan tambahan. Salah satu cara yang efektif adalah dengan meningkatkan kemampuan personal branding, terutama melalui media sosial. Kemampuan Personal branding yang kuat dapat membuka peluang baru bagi pekerja migran untuk mempromosikan diri melalui media sosial, yang semakin menjadi platform utama untuk berbagi informasi dan promosi. Pelatihan ini diadakan dengan tujuan untuk meningkatkan kemampuan citra diri para pekerja migran di Malaysia dan Qatar, sehingga memberikan dampak positif terhadap pengembangan karir dan penghasilan tambahan mereka. Tim pelaksana telah merancang materi pelatihan yang relevan dengan kebutuhan peserta berdasarkan analisis kebutuhan yang telah dilakukan. Materi pelatihan tentang personal branding di media sosial ini disusun khusus untuk memenuhi kebutuhan peserta, dengan menitikberatkan pada pentingnya personal branding, manfaatnya, serta tips dan trik untuk membangun personal branding yang dapat mendukung pengembangan karir di masa depan. Berdasarkan analisis hasil kuesioner dari 262 peserta, program pengabdian masyarakat menunjukkan tingkat kepuasan yang sangat tinggi. Keahlian pembicara menunjukkan tingkat kepuasan tinggi sebesar 4,37, diikuti oleh aspek komunikasi dan keterlibatan dengan skor masing-masing 4,32 dan 4,34. Relevansi materi serta layanan informasi mendapatkan skor 4,26 dan 4,30. Aspek fasilitas, waktu, pemahaman topik, dan implementasi keseluruhan acara masing-masing memperoleh skor rata-rata 4,24; 4,21; 4,11; dan 4,31. Secara keseluruhan, tingkat kepuasan peserta menunjukkan hasil yang sangat positif, mencerminkan kualitas dan efektivitas program yang tinggi.
Analisis Faktor-Faktor yang Memengaruhi Purchase Intention Produk Elektronik pada Pengguna Datascripmall Rio Danuarta Sihombing; Diena Noviarini; Meta Bara Berutu
Journal Social Society Vol. 6 No. 2 (2026): April - Juni 2026
Publisher : Pustaka Digital Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54065/jss.6.2.2026.1206

Abstract

Seiring dengan meningkatnya penetrasi internet dan adopsi teknologi digital, e-commerce berkembang pesat di Indonesia. Meskipun ada jaminan harga dan keaslian produk, masih terdapat masalah rendahnya purchase intention konsumen dalam konteks penjualan perangkat elektronik. Tujuan penelitian ini adalah untuk menguji variabel-variabel yang mempengaruhi purchase intention pengguna platform Datascripmall.id, dengan menekankan pentingnya influencer trustworthiness, influencer attractiveness, influencer expertise, platform quality, dan information quality. Pendekatan structural equation modeling–partial least square (SEM-PLS) digunakan dalam strategi studi kuantitatif, yang melibatkan penyampaian kuesioner kepada pengguna Datascripmall di DKI Jakarta. Hasil penelitian menunjukkan bahwa niat beli dipengaruhi secara positif dan signifikan oleh variabel influencer trustworthiness, influencer attractiveness, dan influencer expertise. Niat beli juga dipengaruhi secara signifikan oleh information quality dan platform quality, dengan platform quality sebagai faktor terbesar dalam model tersebut. Adapun jumlah responden penelitian yaitu 208 orang dengan menggunakan purposive sampling. Instrument penelitian yaitu menggunakan instrument dengan teknik pengumpulan data dengan mendistribusikan kuesioner secara online. Temuan ini menegaskan bahwa kepercayaan dan kredibilitas influencer, disertai dengan pengalaman pengguna yang baik di platform, berperan penting dalam membangun niat pembelian konsumen terhadap produk elektronik di Datascripmall.id. Oleh karena itu, peningkatan integritas komunikasi influencer dan perbaikan kualitas teknis serta informatif platform perlu menjadi fokus strategi pemasaran digital di masa mendatang.
Building Purchase Decisions in Wedding Organizer Services: The Influence of Digital Marketing Communication, Consumer Experience, and Service Quality Through Trust Keisha Andani Devitasari; Andrian Haro; Meta Bara Berutu
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 2 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i2.10897

Abstract

Purchase decisions in wedding organizer services are influenced by various factors related to marketing strategies and service quality. This study was conducted to examine the influence of Digital Marketing Communication, Consumer Experience, and Service Quality on Purchase Decision, with Trust as an intervening variable among users of wedding organizer services. The study employed a quantitative approach using a survey method through the distribution of questionnaires to 429 respondents in Jakarta who had previously used or searched for information related to wedding organizer services. Data were analyzed using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method with the assistance of SmartPLS 4 software. The results of the study indicate that Digital Marketing Communication, Consumer Experience, and Service Quality have a positive influence on Trust and Purchase Decision. In addition, Trust was found to mediate the relationship between the independent variables and purchase decisions. The findings suggest that improving the quality of digital marketing communication, consumer experience, and service quality can strengthen consumer trust and encourage higher purchase decisions in the wedding organizer industry. This study is expected to serve as a reference for business practitioners in developing more effective marketing and service strategies to enhance customer loyalty and trust.
Co-Authors Andrian Haro Azahra Putri Dewi Mumpuni Corry Yohana Diena Noviarini Diena Novirini Keisha Andani Devitasari Maulana Amirul Adha Osly Usman Rahma Fitriana Rio Danuarta Sihombing Saptono, Ari Shandy Aditya Susanti, Santi Terrylina A. Monoarfa Terrylina Arvinta Monoarfa Tri Hesti Utaminingtyas Umi Widyastuti