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All Journal JURNAL DINAMIKA MANAJEMEN DAN BISNIS Al-Kharaj: Journal of Islamic Economic and Business Indonesian Collaboration Journal of Community Services (ICJCS) Buletin Abdi Masyarakat (BAM) Jurnal Social Society Escalate : Economics and Business Journal Ekopedia: Jurnal Ilmiah Ekonomi Jurnal Ilmu Sosial dan Humaniora Research in Education, Technology, and Multiculture IJEMA
Meta Bara Berutu
Universitas Negeri Jakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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PENINGKATAN LITERASI KEUANGAN DAN PEMASARAN DIGITAL BAGI UMKM DI JAKARTA TIMUR Umi Widyastuti; Osly Usman; Terrylina A. Monoarfa; Shandy Aditya; Diena Noviarini; Meta Bara Berutu
Indonesian Collaboration Journal of Community Services Vol. 2 No. 4 (2022): Indonesian Collaboration Journal of Community Services
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/icjcs.v2i4.88

Abstract

MSMEs are one of the pillars that support the national economy, therefore the government pays great attention to the sustainability of MSMEs. MSME actors in the East Jakarta Sub-Department of MSMEs, Cooperatives and Trade are facing problems regarding the limitations of financial literacy and digital marketing in managing their businesses. One way that can be done to support the success of MSMEs is to provide training on financial records with SIAPIK which is based on a single record. In addition, they were also given directions on digital marketing in an effort to increase sales turnover for MSMEs in the region
RANCANG BANGUN PLATFORM DIGITAL BERBASIS WEBSITE SEBAGAI MEDIA PROMOSI PENYELENGGARAAN WIRAUSAHA Osly Usman; Umi Widyastuti; Terrylina Arvinta Monoarfa; Shandy Aditya; Diena Novirini; Meta Bara Berutu
Indonesian Collaboration Journal of Community Services Vol. 2 No. 4 (2022): Indonesian Collaboration Journal of Community Services
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/icjcs.v2i4.91

Abstract

In today's technical advancements, the internet has become more widespread and is in demand by the general public; in this fast-paced period, it is necessary to always follow those wants, despite this separated area. Today, you may use internet media to promote a variety of products, services, and information. Using the internet to obtain information is very simple and convenient anywhere there is a network. A website-based platform for the smoothness and progress of MSMEs in Cisaat village is provided by UNJ Digital Business Students in response to the inspiration of several MSMEs from Cisaat village, Serang, Banten, who are eager to learn and improve the capability of business actors in the area. They also provide wider information related to e-commerce for activities. SMEs (MSMEs). There is a communication platform on the bumdescisaat.com website that aims to arrange a forum for business actors so that they may share experiences and buy and sell things on the same website. As a result, a website was created that could serve as a digital platform for meeting the needs of conducting business. This website's goal is to provide a forum for local businesspeople in Cisaat Serang, Banten, who desire to engage in entrepreneurial endeavors. This website's goal is to serve as a forum and market place for conversations between businesspeople or between businesspeople and consumers. This website is anticipated to serve as a marketing tool for entrepreneurs looking to conduct business on a quick and convenient digital platform
PELATIHAN MENELUSURI SUMBER REFERENSI DAN MENGGUNAKAN APLIKASI REFERENCE MANAGER UNTUK MENINGKATKAN KESIAPAN PENULISAN TUGAS AKHIR MAHASISWA Terrylina Arvinta Monoarfa; Osly Usman; Umi Widyastuti; Shandy Aditya; Diena Noviarini; Meta Bara Berutu
Indonesian Collaboration Journal of Community Services Vol. 3 No. 2 (2023): Indonesian Collaboration Journal of Community Services
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/icjcs.v3i2.113

Abstract

Research activities are generally carried out by students as part of the completion of the final project (thesis) which is one of the graduation requirements for obtaining a bachelor's degree. There are several reference sources that can be used as references in conducting research, including textbooks, previous research journal articles, data and information published by official institutions, as well as results of observations or preliminary research. With a complete reference source, it is expected that students can easily conduct research and write their final project. This community service activity seeks to provide training and practical instructions in accessing national and international journal articles, as well as the process of writing final assignments and publishing scientific articles. This community service activity aims to accelerate students' ability to complete their final project, as an implementation of a cooperation agreement that has been agreed upon by the Faculty of Economics, Jakarta State University with several universities in Indonesia. The time for implementing this community service activity is October 15th  2022. The training was be carried out via media zoom, bearing in mind that currently, Indonesia is still in a pandemic period so there are limitations to conducting face-to-face learning. For this reason, various tips will be explained through this training on how to access various research reference sources that can be carried out by optimizing the use of digital applications. It is hoped that through this training, FE UNJ can actively collaborate with other tertiary institutions in Indonesia in improving capabilities and accelerating the completion of student final assignments in Indonesia
Optimalisasi Potensi Diri: Workshop Personal Branding Bagi Pekerja Migran untuk Mendapatkan Penghasilan Tambahan Meta Bara Berutu; Corry Yohana; Ari Saptono; Tri Hesti Utaminingtyas; Santi Susanti; Maulana Amirul Adha; Rahma Fitriana; Azahra Putri Dewi Mumpuni
Buletin Abdi Masyarakat Vol 5, No 1 (2024): Edisi Agustus 2024
Publisher : Universitas YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/bam.v5i1.718

Abstract

Di luar negeri, pekerja migran dari Indonesia sebagian besar bekerja sebagai pekerja rumah tangga. Mereka pergi ke luar negeri untuk mencari peluang ekonomi yang lebih baik. Namun, banyak dari mereka yang setelah selesai masa kontrak atau kembali ke tanah air tidak memiliki banyak tabungan. Oleh karena itu, mereka perlu mencari cara untuk mendapatkan penghasilan tambahan. Salah satu cara yang efektif adalah dengan meningkatkan kemampuan personal branding, terutama melalui media sosial. Kemampuan Personal branding yang kuat dapat membuka peluang baru bagi pekerja migran untuk mempromosikan diri melalui media sosial, yang semakin menjadi platform utama untuk berbagi informasi dan promosi. Pelatihan ini diadakan dengan tujuan untuk meningkatkan kemampuan citra diri para pekerja migran di Malaysia dan Qatar, sehingga memberikan dampak positif terhadap pengembangan karir dan penghasilan tambahan mereka. Tim pelaksana telah merancang materi pelatihan yang relevan dengan kebutuhan peserta berdasarkan analisis kebutuhan yang telah dilakukan. Materi pelatihan tentang personal branding di media sosial ini disusun khusus untuk memenuhi kebutuhan peserta, dengan menitikberatkan pada pentingnya personal branding, manfaatnya, serta tips dan trik untuk membangun personal branding yang dapat mendukung pengembangan karir di masa depan. Berdasarkan analisis hasil kuesioner dari 262 peserta, program pengabdian masyarakat menunjukkan tingkat kepuasan yang sangat tinggi. Keahlian pembicara menunjukkan tingkat kepuasan tinggi sebesar 4,37, diikuti oleh aspek komunikasi dan keterlibatan dengan skor masing-masing 4,32 dan 4,34. Relevansi materi serta layanan informasi mendapatkan skor 4,26 dan 4,30. Aspek fasilitas, waktu, pemahaman topik, dan implementasi keseluruhan acara masing-masing memperoleh skor rata-rata 4,24; 4,21; 4,11; dan 4,31. Secara keseluruhan, tingkat kepuasan peserta menunjukkan hasil yang sangat positif, mencerminkan kualitas dan efektivitas program yang tinggi.
Analisis Faktor-Faktor yang Memengaruhi Purchase Intention Produk Elektronik pada Pengguna Datascripmall Rio Danuarta Sihombing; Diena Noviarini; Meta Bara Berutu
Journal Social Society Vol. 6 No. 2 (2026): April - Juni 2026
Publisher : Pustaka Digital Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54065/jss.6.2.2026.1206

Abstract

Seiring dengan meningkatnya penetrasi internet dan adopsi teknologi digital, e-commerce berkembang pesat di Indonesia. Meskipun ada jaminan harga dan keaslian produk, masih terdapat masalah rendahnya purchase intention konsumen dalam konteks penjualan perangkat elektronik. Tujuan penelitian ini adalah untuk menguji variabel-variabel yang mempengaruhi purchase intention pengguna platform Datascripmall.id, dengan menekankan pentingnya influencer trustworthiness, influencer attractiveness, influencer expertise, platform quality, dan information quality. Pendekatan structural equation modeling–partial least square (SEM-PLS) digunakan dalam strategi studi kuantitatif, yang melibatkan penyampaian kuesioner kepada pengguna Datascripmall di DKI Jakarta. Hasil penelitian menunjukkan bahwa niat beli dipengaruhi secara positif dan signifikan oleh variabel influencer trustworthiness, influencer attractiveness, dan influencer expertise. Niat beli juga dipengaruhi secara signifikan oleh information quality dan platform quality, dengan platform quality sebagai faktor terbesar dalam model tersebut. Adapun jumlah responden penelitian yaitu 208 orang dengan menggunakan purposive sampling. Instrument penelitian yaitu menggunakan instrument dengan teknik pengumpulan data dengan mendistribusikan kuesioner secara online. Temuan ini menegaskan bahwa kepercayaan dan kredibilitas influencer, disertai dengan pengalaman pengguna yang baik di platform, berperan penting dalam membangun niat pembelian konsumen terhadap produk elektronik di Datascripmall.id. Oleh karena itu, peningkatan integritas komunikasi influencer dan perbaikan kualitas teknis serta informatif platform perlu menjadi fokus strategi pemasaran digital di masa mendatang.
Building Purchase Decisions in Wedding Organizer Services: The Influence of Digital Marketing Communication, Consumer Experience, and Service Quality Through Trust Keisha Andani Devitasari; Andrian Haro; Meta Bara Berutu
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 2 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i2.10897

Abstract

Purchase decisions in wedding organizer services are influenced by various factors related to marketing strategies and service quality. This study was conducted to examine the influence of Digital Marketing Communication, Consumer Experience, and Service Quality on Purchase Decision, with Trust as an intervening variable among users of wedding organizer services. The study employed a quantitative approach using a survey method through the distribution of questionnaires to 429 respondents in Jakarta who had previously used or searched for information related to wedding organizer services. Data were analyzed using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method with the assistance of SmartPLS 4 software. The results of the study indicate that Digital Marketing Communication, Consumer Experience, and Service Quality have a positive influence on Trust and Purchase Decision. In addition, Trust was found to mediate the relationship between the independent variables and purchase decisions. The findings suggest that improving the quality of digital marketing communication, consumer experience, and service quality can strengthen consumer trust and encourage higher purchase decisions in the wedding organizer industry. This study is expected to serve as a reference for business practitioners in developing more effective marketing and service strategies to enhance customer loyalty and trust.
Pengaruh Perceived Security, Perceived Ease Of Use, Dan Perceived Usefulness Terhadap Consumer Trust Dan Adopsi Teknologi Pada Layanan Mobile Banking Berbasis AI Nasywa Fatihah Adam Harahap; Umi Widyastuti; Meta Bara Berutu
Indonesian Journal of Economics Management and Accounting Vol. 2 No. 7 (2025): IJEMA - Juli 2025
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh perceived security, perceived ease of use, dan perceived usefulness terhadap consumer trust dan adopsi teknologi pada layanan mobile banking berbasis kecerdasan buatan (AI). Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Responden yang dilibatkan merupakan pengguna aktif mobile banking berbasis AI di wilayah Jabodetabek yang berusia antara 25 hingga 44 tahun. Jumlah sampel yang dianalisis sebanyak 210 responden, ditentukan menggunakan teknik purposive sampling. Pengujian data dilakukan dengan menggunakan Partial Least Square - Structural Equation Modeling (PLS-SEM) melalui software SmartPLS 4. Hasil penelitian menunjukkan bahwa perceived security, perceived ease of use, dan perceived usefulness berpengaruh positif terhadap consumer trust dan adopsi teknologi. Selain itu, consumer trust terbukti memediasi hubungan antara ketiga variabel independen tersebut terhadap adopsi teknologi AI. Temuan ini diharapkan dapat menjadi referensi bagi pengembang layanan mobile banking dalam meningkatkan kepercayaan dan adopsi pengguna terhadap teknologi AI yang digunakan
A Bibliometric Mapping of Artificial Intelligence Research in Digital Public Service (2020–2025) Inkreswari Retno Hardini; Susetyo Bagas Bhaskoro; Tivani Shakilla Ervi; Meta Bara Berutu
Research in Education, Technology, and Multiculture Vol 5, No 2 (2026): Research in Education, Technology, and Multiculture
Publisher : Institute of Multidisciplinary Research and Community Service

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61436/rietm/v5i2.pp141-159

Abstract

AI ceases to be a matter of discussion as a technological innovation, but also of how governments redesign the provision of public services, deal with information, and react to the more intricate needs of society. Research in the field of AI and digital public service has been accelerating rapidly over the past few years, particularly amid the accelerated pace of digital transformation during the COVID-19 period and beyond. However, the discourse is still dispersed across different fields and research issues, and thus, it is difficult to follow the development of the field as a system. The aim of this paper is therefore to conduct a review of the development and research frontier of AI in Digital Public Service during the period between 2020 and 2025 through a bibliometric approach. The study used bibliographic data acquired via the Scopus database. Data were collected using a structured search strategy that combines Boolean operators and keywords related to artificial intelligence and digital public service. A total of 662 publications were retrieved and visualized using VOSviewer. After the use of a minimum occurrence of five, 216 keywords were chosen and grouped into six thematic clusters. The results show a definite upward trend in the number of publications after 2022, indicating greater academic interest in AI-based governance and digital transformation in the state sector. Several prevailing themes emerged, including machine learning, digital government, public administration, natural language processing, information management, and AI governance. Overall, the findings suggest that the study of AI in digital public service has moved beyond the argument about fundamental digitalization to address significant questions about governance, public value, and the responsible use of AI. Keywords: Artificial intelligence, Digital public service, Digital government, Bibliometric analysis, Smart governance.
The Influence of Health Consciousness, Social Media Marketing, and Electronic Word-of-Mouth (eWOM) on Purchase Intention through Attitude towards Stevia Natural Sweetener Products Erika Shofia Faradysa; Andrian Haro; Meta Bara Berutu
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.9267

Abstract

The increasing prevalence of metabolic diseases and the imbalance between sugar production and consumption in Indonesia have intensified interest in alternative sweeteners such as Stevia. This study aims to examine the effects of health consciousness, social media marketing, and electronic word-of-mouth (eWOM) on consumers’ purchase intention toward Stevia products, with attitude serving as a mediating variable. A quantitative survey was conducted among 250 urban consumers in Jakarta who were familiar with Stevia and actively used social media. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. The results indicate that health consciousness, social media marketing, and eWOM significantly influence consumer attitudes and purchase intention, both directly and indirectly. Attitude emerges as the strongest predictor of purchase intention and acts as a significant partial mediator in all examined relationships. The model demonstrates moderate explanatory and predictive power, confirming its robustness. These findings support the Theory of Planned Behavior within the functional food context and highlight that consumer purchase intention toward Stevia is primarily shaped through positive attitudinal formation rather than direct promotional exposure alone. The study implies that effective marketing strategies for alternative sweeteners should prioritize health-oriented education, credible social media engagement, and authentic peer communication to strengthen consumer attitudes, thereby supporting public health objectives and national food security.  
Pengaruh Kredibilitas Influencer dan Fitur Live Shopping terhadap Niat Beli Gen Z Dimediasi Kepercayaan  pada Platform Tiktok Muhammad Fachri Siregar; Diena Noviarini; Meta Bara Berutu
Jurnal Ilmu Sosial dan Humaniora Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/bcdd1291

Abstract

This study aims to examine the influence of influencer credibility and Live Shopping features on Generation Z's purchase intention, with trust serving as a mediating variable on the TikTok platform. A quantitative approach with a survey method was employed. The research population consisted of Generation Z residing in Jakarta, who actively use TikTok and have watched Live Shopping sessions and made purchases through TikTok Shop within the last six months. A purposive sampling technique was applied, resulting in 180 respondents. Data were analyzed using PLS-SEM with SmartPLS 4 software. The findings reveal that influencer credibility positively affects purchase intention, Live Shopping features positively influence purchase intention, and Live Shopping features positively affect trust. Furthermore, trust has a significant effect on purchase intention and mediates the relationship between Live Shopping features and purchase intention. However, influencer credibility does not significantly influence trust, indicating that trust does not mediate the relationship between influencer credibility and purchase intention. These findings suggest that interactive shopping experiences provided through Live Shopping play a more substantial role in building consumer trust than influencer credibility. The study provides practical implications for digital businesses in optimizing social commerce strategies by enhancing Live Shopping quality and improving user experience.
Co-Authors Alya Chantika Andrian Haro Azahra Putri Dewi Mumpuni Corry Yohana Dennis Trama Karindra Diena Noviarini Diena Novirini Erika Shofia Faradysa Farizka Hayyu Artanti Fathannaufal Amiludin Inkreswari Retno Hardini Keisha Andani Devitasari Maulana Amirul Adha Maulana Rifky Yudhira Michael Lambok Muhammad Fachri Siregar Nasywa Fatihah Adam Harahap Osly Usman Rahma Fitriana Rio Danuarta Sihombing Saptono, Ari Shandy Aditya Shandy Aditya Susanti, Santi Susetyo Bagas Bhaskoro Terrylina A. Monoarfa Terrylina Arvinta Monoarfa Tivani Shakilla Ervi Tri Hesti Utaminingtyas Umi Widyastuti Usep Suhud Vinco Valerio Zidane Ramadhan