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All Journal PENG: Jurnal Ekonomi dan Manajemen Journal of Strategic Marketing and Innovation
Muhammad Fathi Farhan
Universitas Negeri Jakarta
Economics, Econometrics & Finance

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The Influence of User Interface (UI) and User Experience (UX) on Purchase Decisions and User Satisfaction on E-Commerce Platforms Muhammad Fathi Farhan; Dr. Osly Usman, M.Bus Syst
Journal of Strategic Marketing and Innovation Vol. 1 No. 1 (2025): Journal of Strategic Marketing and Innovation
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

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Abstract

Currently, technology plays a significant part in the lives of humans, in addition to the development of the internet, one of which influences people's lifestyles, especially in shopping for basic necessities online through e-commerce platforms because of their easy transaction process. The purpose of this research is to examine the impact of user interface design and user experience on purchase decisions and user satisfaction on e-commerce platforms. With the use of SmartPLS 4.0 software, this study employs a quantitative methodology utilizing the Partial Least Square (PLS) method. An alternate technique to structural equation modeling (SEM) is PLS. A questionnaire was used to obtain the data with a sample of 100 respondents from the Faculty of Economics and Business, Jakarta State University. The study's findings indicate that while user interface design significantly influences both customer satisfaction and purchase decisions, user experience has no discernible impact on either of these variables It is anticipated that this study will serve as a helpful, current resource for digital media platforms, practitioners, organizations, and businesses in preserving user satisfaction in the quickly evolving digitalization era.
Pengaruh Persepsi Ad Intrusiveness dan Content Quality terhadap Consumer Behavior dengan Variabel Mediasi Consumer Satisfaction (Studi Pada Konsumen Media Online Detikcom) Muhammad Fathi Farhan; Osly Usman; Adnan Kasofi
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): Oktober-Desember, Integrating Environmental Economics and Business Innovation f
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/x0ked595

Abstract

The purpose of this study is to gain new insights and analyze the influence of perceptions of ad intrusiveness and content quality on consumer behavior through consumer satisfaction as a mediation with a study on detikcom online media consumers. This study uses a quantitative method through a survey distributed with an online questionnaire, which was conducted on 240 students domiciled in DKI Jakarta with a purposive sampling technique. Through the analysis test with the Structural Equation Model (SEM) using SmartPLS, it shows that ad intrusiveness has a positive and significant influence on consumer behavior through consumer satisfaction directly and indirectly. Then content quality also has a positive and significant influence on consumer behavior through consumer satisfaction directly and indirectly. In addition, consumer satisfaction also has a positive and significant impact on consumer behavior on detikcom online media. This study shows that there is a negative perception of annoying ads on their satisfaction and behavior when doing activities on the detikcom site. In addition, content quality is one of the positive impacts in obtaining consumer satisfaction and behavior when accessing the detikcom site. This is a consideration so that the display of advertisements as a means of digital marketing on the detikcom site can be managed properly, so as not to interfere with consumer activities that can cause negative perceptions. Then consistency to always maintain the quality of content from the information presented by the detikcom site, so that consumer trust in accessing the detikcom site continues to increase. This study will help advertising managers on online media related to consumer views, to strive for marketing effectiveness through advertising displays so that they can work optimally.
Co-Authors Adnan Kasofi Dr. Osly Usman, M.Bus Syst Osly Usman