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All Journal Journal of Global Sustainable Agriculture Journal of Global Sustainable Agriculture
Yulia Yulia
Program Studi Agribisnis, Fakultas Pertanian Perikanan dan Kelautan, Universitas Bangka Belitung, Kepulauan Bangka Belitung, Indonesia
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Earth & Planetary Sciences Environmental Science

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Factors that Influence Generation Z in Consuming Honey at FPPK Bangka Belitung University Risqah Muthia; Evahelda Evahelda; Yulia Yulia
Journal of Global Sustainable Agriculture Vol 5, No 2 (July 2025)
Publisher : Universitas Muhammadiyah Palembang

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Abstract

Honey is one of the natural ingredients that has many benefits for the body, making it often used as a health supplement. Generation Z is part of a generation that requires additional supplements to support their academic and non-academic activities. This study aims to: (1) Identify the characteristics of Generation Z as honey consumers at FPPK, Universitas Bangka Belitung, (2) Analyze the factors influencing Generation Z in consuming honey at FPPK, Universitas Bangka Belitung. The research method used is a survey method with a purposive sampling approach. The sample size in this study consists of 100 students who have consumed honey. Data were collected through structured interviews and open-ended questionnaires, then analyzed using a descriptive qualitative approach. The results of the study indicate that: (1) The characteristics of honey consumers are mostly students aged 21-22 years, predominantly female, with a monthly allowance ranging from Rp500,000 to Rp1,000,000. They consume honey irregularly, with a frequency of 1-2 times per month and a dosage of 2 tablespoons per consumption. In terms of price, students tend to choose honey within the price range of >Rp50,000-Rp100,000, which is obtained from parents/family or supermarkets. (2) The factors influencing the consumption of honey among Generation Z at FPPK, Universitas Bangka Belitung, include social class, habits, health knowledge, and product attributes. Meanwhile, factors that do not influence honey consumption are monthly allowance and location.
Factors that Influence Generation Z in Consuming Honey at FPPK Bangka Belitung University Risqah Muthia; Evahelda Evahelda; Yulia Yulia
Journal of Global Sustainable Agriculture Vol 5, No 2 (July 2025)
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Honey is one of the natural ingredients that has many benefits for the body, making it often used as a health supplement. Generation Z is part of a generation that requires additional supplements to support their academic and non-academic activities. This study aims to: (1) Identify the characteristics of Generation Z as honey consumers at FPPK, Universitas Bangka Belitung, (2) Analyze the factors influencing Generation Z in consuming honey at FPPK, Universitas Bangka Belitung. The research method used is a survey method with a purposive sampling approach. The sample size in this study consists of 100 students who have consumed honey. Data were collected through structured interviews and open-ended questionnaires, then analyzed using a descriptive qualitative approach. The results of the study indicate that: (1) The characteristics of honey consumers are mostly students aged 21-22 years, predominantly female, with a monthly allowance ranging from Rp500,000 to Rp1,000,000. They consume honey irregularly, with a frequency of 1-2 times per month and a dosage of 2 tablespoons per consumption. In terms of price, students tend to choose honey within the price range of >Rp50,000-Rp100,000, which is obtained from parents/family or supermarkets. (2) The factors influencing the consumption of honey among Generation Z at FPPK, Universitas Bangka Belitung, include social class, habits, health knowledge, and product attributes. Meanwhile, factors that do not influence honey consumption are monthly allowance and location.
Co-Authors Evahelda Evahelda Risqah Muthia