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All Journal Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Journal of Economic Education and Entrepreneurship Studies
Rizki Chrisulianti
Universitas Sains Indonesia, Indonesia
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Corporate Social Responsibility in the Age of Sustainability: A Global Perspective on Management Practices Reni Reni; Mochamad Rizki Sampoerno; Fauzie Pari; Rizki Chrisulianti
Journal of Economic Education and Entrepreneurship Studies Vol. 6 No. 2 (2025)
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/je3s.v6i2.115

Abstract

This study aims to analyze the influence of Corporate Social Responsibility (CSR) on sustainability practices in Indonesian companies. Employing a quantitative approach with multiple linear regression methods, the research involves data from 100 respondents across various industrial sectors, all holding strategic roles in their companies' CSR management. The independent variables consist of four CSR dimensions: economic, legal, ethical, and philanthropic, while the dependent variable is sustainability practices, which encompass environmental, social, and governance aspects. The results show that all CSR dimensions simultaneously have a significant impact on sustainability practices, with a coefficient of determination (R²) of 0.681 and a significance value of 0.000. The economic dimension emerges as the most dominant factor, having the highest regression coefficient. Meanwhile, the ethical and philanthropic dimensions, although less dominant, remain significant and play important roles in building social legitimacy and corporate reputation. This study also emphasizes the importance of integrating CSR into long-term business strategies, as well as the need for digitalizing sustainability reporting and establishing dedicated sustainability management units. The findings contribute theoretically to the development of a strategic CSR model and offer practical implications for corporate management in addressing global sustainability demands.
The Influence of Incentives and Work Discipline on Employee Performance (Study on Pharmaceutical Companies) Umban Adi Jaya; Indarta Priyana; Intan Rikhe; Rizki Chrisulianti; Herni Herdiani
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 4 No. 3 (2025): JUNE
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/marginal.v4i3.1719

Abstract

Indonesia’s pharmaceutical industry grows 7-10% yearly with a market over IDR 100 trillion. However, companies like PT Bina San Prima struggle to improve employee performance, unsure which incentives and discipline policies work best to boost productivity and stay competitive. The main objective of this research is to investigate how incentives and adherence to rules impact the performance of employees at PT Bina San Prima, which is a pharmaceutical company located in Sukabumi. To achieve this, a quantitative method was employed, involving the use of multiple linear regression analysis to assess the connection between different factors. The study included all staff members of PT Bina San Prima, with a total of 51 participants chosen through a method of probability sampling. Information was gathered via surveys using a scale of measurement, with tests conducted to confirm the accuracy and consistency of the data-collecting tools. The examination findings reveal that both rewards (X1) and adherence to rules (X2) positively and notably impact employee productivity (Y), with adherence to rules having a more pronounced effect. An 82% coefficient of determination (R²) signals that the combined variables of rewards and adherence to rules can account for the majority of fluctuations in employee productivity, although 18% can be attributed to other factors. This research proposes enhancing discipline schemes and enhancing rewards to enhance employee productivity. Weaknesses of this research include the concentration on a restricted number of variables and the utilisation of a quantitative method that disregards the qualitative aspect.
BUSINESS SUSTAINABILITY STRATEGY FOR MSMEs THROUGH DIGITAL MARKETING OPTIMIZATION AND PRODUCT INNOVATION Hasti Pramesti; Umban Adi Jaya; Fauzan Manafi Albar; Rizki Chrisulianti; Dwiwahjuni Wulandari
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 4 (2025): MEI
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v3i4.932

Abstract

This research aims to explore the influence of digital marketing and innovative products on the long-term success of small and medium-sized enterprises in the Greater Sukabumi region. Digital marketing is defined as an effective and efficient method of promoting products through digital channels, while product innovation focuses on developing or refining products to meet the changing needs of the market. The research method involved 35 culinary MSME players who use at least one digital marketing application, with data collection through questionnaires. The analysis of the data involved a thorough examination of validity and reliability, complemented by multiple linear regression analysis. The study's findings reveal that digital marketing significantly influences the sustainability of business operations, evidenced by a regression coefficient of 0.284. Furthermore, the research highlights that product innovation exerts an even more profound effect on business success, as indicated by a coefficient of 0.447. The F test showed that the overall regression model was significant, with an F value of 59.279 (p < 0.001). These findings are consistent with the literature showing that digital marketing adoption and product innovation are key factors in improving MSME competitiveness and performance. This study recommends improving access to technology and digital training for MSMEs, as well as collaboration with educational institutions to encourage product innovation. The limitations of this study lie in the limited number of samples and the absence of in-depth analysis of other factors that affect business continuity.
The Influence of Online Customer Reviews and Live Streaming on Impulsive Buying Among Generation Z Fauzan Manafi Albar; Cucu Hodijah; Rizki Chrisulianti; Galih Raspati; Umban Adi Jaya
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 3 (2026): FEBRUARI
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v4i3.1182

Abstract

As social commerce platforms like TikTok Shop rapidly reshape how people shop online, Generation Z—digital natives who thrive on interactive content have become especially prone to spontaneous purchases. In this context, this study seeks to identify the bearing of Online Customer Reviews (OCR) and Live streaming upon impetuous purchasing proclivities among Generation Z habitués of TikTok Shop in Indonesia. The investigation employs an explanatory quantitative paradigm, with empirical data garnered through questionnaire instruments administered to 120 respondents conscripted via purposive sampling. Data analysis was executed through multiple linear regression alongside hypothetical corroboration procedures encompassing t-test and F-test analyses. The findings uncover that partially, Online Customer Reviews have a significant negative effect on Impulsive Buying, while Live streaming has a positive and significant effect. Taken together, both variables significantly shape Impulsive Buying, with a coefficient of determination of 44.3%. These findings indicate that Live streaming is the dominant factor in driving impulsive purchases, whereas Online Customer Reviews tend to enhance consumer rationality. This study implies that the integration of informational and interactive experiential marketing strategies is crucial in influencing consumer behavior in the era of social commerce.
Co-Authors Cucu Hodijah Dwiwahjuni Wulandari Fauzan Manafi Albar Fauzie Pari Galih Raspati Hasti Pramesti Herni Herdiani Indarta Priyana Intan Rikhe Mochamad Rizki Sampoerno Reni Umban Adi Jaya