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All Journal Journal of Sustainable Community Service Indonesian Journal of Business and Entrepreneurship Research
Galih Raspati
Universitas Sains Indonesia, Indonesia
Humanities Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Community Service Collaboration of Higher Education Institutions: Integrating Technology in Promoting Baduy Luar Ecotourism as an Effort for Local Potential-Based Development Umban Adi Jaya; Hasti Pramesti; Amna Mawardi; Galih Raspati; Farhan Hamdallah
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 5 No. 4 (2025): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v5i4.1054

Abstract

The Baduy Luar community in Lebak Regency, Banten, possesses unique cultural assets and significant potential in handicrafts, agriculture, and culture-based ecotourism. This Community Service Program (PKM) was conducted in Baduy Luar, Lebak Regency, Banten, with the aim of enhancing digital literacy and entrepreneurial capacity among the local community to support the promotion of cultural-based ecotourism. The Baduy Luar community possesses great potential in handicrafts, agriculture, and tourism, yet still faces limitations in digital promotion and tourism management. This program applied a participatory and contextual approach involving 70 participants, including youth, MSME actors, and ecotourism practitioners. The experiential learning method enabled participants to learn through direct practice, covering smartphone use, tourism documentation, and promotion via social media platforms such as Instagram, TikTok, YouTube, WhatsApp Business, and Facebook. The results showed significant improvement in the community’s skills in utilizing digital technology for ecotourism promotion and cultural documentation. Furthermore, a positive synergy was established between universities and the local community, where academics acted as facilitators of digital knowledge while the community members served as the main actors in implementing digital-based promotion. This program contributed not only to enhancing technical skills but also to preserving cultural identity through digital documentation. In the long term, the program is expected to increase community income, sustain community-based tourism promotion, and strengthen local economic independence aligned with the cultural values of the Baduy Luar.
Linking Entrepreneurial Knowledge to Business Performance through Competence Ce Gunawan; Galih Raspati
Indonesian Journal of Business and Entrepreneurship Research Vol. 4 No. 3 (2026): Vol. 4, No. 3, August 2026: Indonesian Journal of Business and Entrepreneurship
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/ijober.v4i3.234

Abstract

The food and beverage (F&B) MSME sector plays a strategic role in Indonesia’s economy, particularly in supporting employment creation, value-added production, and local economic development. Grounded in the Resource-Based View (RBV), this study examines how entrepreneurial knowledge as an intangible resource contributes to business performance through entrepreneurial competence as a capability mechanism. This study aims to analyze the effect of Entrepreneurial Knowledge on Business Performance through Entrepreneurial Competence among F&B MSMEs in West Java. A quantitative approach was employed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). Data were collected through a structured questionnaire from 110 F&B MSMEs in West Java selected using purposive sampling. The results show that Entrepreneurial Knowledge has a positive and significant effect on Entrepreneurial Competence and Business Performance. Entrepreneurial Competence also has a positive and significant effect on Business Performance . Furthermore, Entrepreneurial Competence significantly mediates the relationship between Entrepreneurial Knowledge and Business Performance. The model explains 9.6% of the variance in Entrepreneurial Competence and 46.9% of the variance in Business Performance. The positive Q²predict values for Entrepreneurial Competence and Business Performance indicate that the model has predictive relevance. These findings confirm that entrepreneurial knowledge improves business performance not only directly but also indirectly by strengthening entrepreneurial competence. The study contributes to RBV-based entrepreneurship literature by demonstrating the knowledge–competence–performance mechanism in the specific context of F&B MSMEs in West Java. Practically, the findings suggest that MSME development programs should integrate entrepreneurial knowledge enhancement with competency-based training, digital literacy, innovation capability, and sector-specific business assistance.
Co-Authors Amna Mawardi Ce Gunawan Farhan Hamdallah Hasti Pramesti Umban Adi Jaya