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All Journal Economics and Business Journal Indonesian Journal of Enterprise Architecture
Nurul Fadilah Aswar
Universitas Negeri Makassar, Indonesia
Economics, Econometrics & Finance Social Sciences

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Enterprise Architecture Planning Design Using Zachman Framework on TIX.ID Application Nurul Fadilah Aswar; Andi Rifqah Purnama Alam; Andika Isma; Maulana Rumi Irwan Balo
Indonesian Journal of Enterprise Architecture Vol. 1 No. 1 (2023): Indonesian Journal of Enterprise Architecture
Publisher : Global Research and Collaboration

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Abstract

The process of implementing the Zachman framework in a company is a strategy for developing and managing the company. Start-up companies like TIX.ID also apply this strategy to analyze and organize. The process of identifying using the zachman framework implementation in the application company TIX.ID, which is a service company, provides a real space for companies to be able to assess the right strategy for developing corporate architecture related to important matters concerning the running of the company. This implementation makes it easy for companies to make the right utilization of resources and decision-making processes for efficiency and effectiveness in the digital services industry. Not only for companies, the benefits of implementing the Zachman framework can be felt directly by users who feel the success of the application in providing comfort for the services provided.
Implementation of Zachman Framework to Support Business Activities and Performance Nurul Fadilah Aswar; Ilma Wulansari Hasdiansa; Andika Isma; Faslul Rahman; Muh. Yusuf Kholiq M
Indonesian Journal of Enterprise Architecture Vol. 1 No. 2 (2024): Indonesian Journal of Enterprise Architecture
Publisher : Global Research and Collaboration

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PT Suzuki Indomobil Motor (SIM) is a foreign investment company engaged in the business of Component Industry and Assembly of two-wheeled SUZUKI Brand motor vehicles (Motorcycles) and four wheels (Cars) which strives to provide solutions to the needs of transportation for the community by providing the principle of Total Solution, namely by providing the best service to consumers by combining synergies between technology and information systems. Building integrated systems within the company requires very careful and planned planning in order to pay attention to all stakeholders in the company. Planning the entire system including all aspects of the organization and business is what is known as Enterprise Architecture (EA). EA is used to analyze, integrate, and document the architecture in the enterprise. The increasingly effective and efficient utilization of IS and IT supports business activities, achieving One of the frameworks that addresses issues in the development of information systems in the company from various points of view is the Zachman Framework. Increasingly effective and efficient use of information systems (IS) and information technology (IT) that support business activities to achieve organizational goals and services for stakeholders. This goal is expected to be achieved optimally if there is synergy between the SI and IT strategies and the IT strategy.
Implementation of Zachman Framework on Hotel Online Reservation System Nurul Fadilah Aswar; Matthew Olufemi Adio
Indonesian Journal of Enterprise Architecture Vol. 2 No. 1 (2024): Indonesian Journal of Enterprise Architecture
Publisher : Global Research and Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/ijea.v2i1.0241

Abstract

mplementation of Zachman Framework on Online Reservation System at Hotel Claro Makassar is a strategic effort made by the hotel to improve operational efficiency and customer experience. In the competitive environment of the hospitality industry, an integrated online reservation system is an important requirement for modern hotels. This research aims to investigate and analyze the benefits of using Zachman Framework in developing a comprehensive and effective online reservation system at Hotel Claro Makassar. Zachman Framework is used as a structured architecture framework, which helps in designing, implementing, and managing information systems by considering a variety of different perspectives. This research methodology involves the stages of needs analysis, system design, program implementation, and testing using white box and black box methods. The Zachman Framework is used as a guide to identify and understand important elements in an online hotel reservation system, including problem identification, business scope, governance, information model, technology, and system deployment. The result of this research is an online hotel reservation system that can facilitate users in searching, reserving, and canceling rooms online, as well as allowing hotel management to manage reservation data, room availability, and payment transactions efficiently. The implementation of this system is expected to improve the efficiency of hotel operations and provide a better experience for users in making hotel reservations online.
Consumer Trust In Influencer-Based Digital Marketing: A Qualitative Study Among Beauty Product Consumers In Makassar City Isma Azis Riu; Irsan Radjab; Hery Maulana Arif; M. Ilham Wardhana Haeruddin; Nurul Fadilah Aswar
Economics and Business Journal (ECBIS) Vol. 4 No. 2 (2026): January
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i2.378

Abstract

Influencer marketing has emerged as a dominant strategy within the digital marketing landscape, particularly in the Indonesian beauty industry. This study investigates how consumers in Makassar City develop and sustain trust in influencer-based marketing content on social media platforms. Employing a qualitative descriptive approach, in-depth semi-structured interviews were conducted with 20 purposively selected participants who actively consume beauty content on Instagram, TikTok, and YouTube. Data were analyzed using thematic analysis encompassing open coding, axial coding, and selective coding procedures. The findings reveal five core themes: (1) authenticity as the primary driver of trust formation; (2) the negative impact of excessive commercialization on perceived credibility; (3) the role of influencer expertise and product knowledge in legitimizing recommendations; (4) parasocial relationships as amplifiers of emotional attachment and brand loyalty; and (5) consumer skepticism as an emerging critical evaluation strategy. The study demonstrates that trust remains the central mediating variable linking influencer characteristics to purchase intentions. Consumers exhibit nuanced evaluation behaviors, distinguishing between genuine advocacy and sponsored content. The research contributes theoretically by integrating Source Credibility Theory, Parasocial Interaction Theory, and the Trust-Commitment Theory within the influencer marketing context. Managerially, the findings suggest that brands should prioritize authentic, transparent, and expertise-driven influencer collaborations rather than high-volume promotional campaigns.
Co-Authors Andi Rifqah Purnama Alam Andika Isma Faslul Rahman Hery Maulana Arif Ilma Wulansari Hasdiansa Irsan Radjab Isma Azis Riu Matthew Olufemi Adio Maulana Rumi Irwan Balo Muh. Yusuf Kholiq M