Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Journal of Center for Energy Policy and Human Resources Capacity Development
Thamrin Abdullah
Universitas Prof. Dr. Moestopo (Beragama)
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Energy Environmental Science

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Role of Product Innovation to Support Brand Image and Word of Mouth Communication in Improving Customer Satisfaction Nurjanah; Thamrin Abdullah; Jubery Marwan
Journal of Center for Energy Policy and Human Resources Capacity Development Vol. 2 No. 1 (2025): Policies and Regulations on Food Security and Agribusiness through Human Resour
Publisher : PT. Mega Mas Abadi Konsultan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66226/journalofcphrcd.v2i1.31

Abstract

This study's objective is to investigate and assess the role that product innovation plays in contributing to the enhancement of brand image and word-of-mouth communication in order to improve consumer satisfaction. In Jakarta, automobile showrooms served as the locations for the research that was carried out using an explanatory design and a quantitative methodology. Path analysis was used as the analytical tool, and a saturation sampling technique was used to acquire the primary data. These data were then verified for validity, reliability, and homogeneity after they were obtained. According to the findings, factors such as brand image and word-of-mouth communication have a considerable impact on product innovation and customer satisfaction. Furthermore, the findings indicate that product innovation itself has a powerful and decisive influence on consumer satisfaction. In addition, the innovations that are made to products have an indirect impact on the level of happiness that customers have with the brand. The research also highlights the fact that consumers' actual experiences with a product shape their references and recommendations to others. Furthermore, the study highlights that when word-of-mouth communication is reinforced by product innovations that emphasize quality, durability, uniqueness, technological transformation, diverse variants, and stylish design, the combined effect significantly enhances customer satisfaction.
Variable Factors Determining Purchasing Intention of the Toyota-Branded Innova Zenix Hev Car at Dealership Jakarta, Indonesia Emsa Adiyati; Thamrin Abdullah; Jubery Marwan
Journal of Center for Energy Policy and Human Resources Capacity Development Vol. 2 No. 1 (2025): Policies and Regulations on Food Security and Agribusiness through Human Resour
Publisher : PT. Mega Mas Abadi Konsultan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66226/journalofcphrcd.v2i1.32

Abstract

The purpose of this research is to examine and investigate the factors that determine the level of interest in purchasing the Toyota-branded Innova Zenix HEV model that is available at dealerships in Jakarta, Indonesia. For the purpose of the study, primary data were obtained using an explanatory research design with a quantitative approach. These data had been evaluated for validity, reliability, and homogeneity, and saturated sampling was used to the complete population. A factor analysis was performed on the data in order to determine which components had the most impact. Product quality, pricing, service and network availability, and credit financing are the primary factors that determine interest in making a purchase, according to the findings. On the other hand, promotion and marketing, environment and regulations, and product image do not have a substantial impact on consumer decisions. Consumers are primarily drawn to the product because of its high quality, competitive price, dependable dealer network and services, and appealing credit schemes. However, limited marketing efforts and incomplete product information reduce awareness of the product's image and can hinder purchase interest. This leaves room for competitors who offer vehicles that are comparable to the product to capitalize on these weaknesses
Co-Authors Emsa Adiyati Jubery Marwan Nurjanah