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p-Index From 2021 - 2026
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All Journal Jurnal Dakwah dan Komunikasi
Khatibah
Universitas Islam Negeri (UIN) Sumatera Utara
Religion Languange, Linguistic, Communication & Media Social Sciences

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Media as a Means of Public Communication: Analysis of the Impact of Social Media on the Formation of Public Opinion Muhammad Ihsan; Hasrat Efendi Samosir; Khatibah
Jurnal Dakwah dan Komunikasi Vol. 11 No. 1 (2026)
Publisher : Institut Agama Islam Negeri (IAIN) Curup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29240/jdk.v11i1.16482

Abstract

Purpose − This article aims to deeply analyze the role of social media as a communication tool in building, changing, and even fracturing social relationships in an increasingly digitalized society Method − This research uses a qualitative approach with a desk study method, examining academic literature published in 2023 and later. Findings − Social media has been shown to have a dual role: as a catalyst for the formation of collective solidarity and a space for public advocacy, and as a medium prone to misuse to spread hoaxes, hate speech, and social fragmentation. This study examines how social interactions on digital platforms strengthen public participation in public issues such as social justice, public services, and government policy, but also open up opportunities for horizontal conflict due to widespread disinformation and algorithms that reinforce group bias. Key findings indicate that social media not only accelerates the flow of communication between individuals but also shifts the centers of communication power from formal institutions to informal actors, such as influencers, content creators, and online communities. In the context of public relations, social media serves as a bridge across classes, cultures, and geographic regions, although it often creates digital exclusivity that exacerbates social inequalities.
Followers’ Affective Responses to Tourism Information on Instagram: A Study of the @zonakalakkaro Instagram Account Dwi Dini Farah Diva; Khatibah
Jurnal Dakwah dan Komunikasi Vol. 11 No. 1 (2026): In Press
Publisher : Institut Agama Islam Negeri (IAIN) Curup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29240/jdk.v11i1.16712

Abstract

Purpose − This study aims to understand the affective experiences of followers in responding to tourism information published through the Instagram account @zonakalakkaro. The research focuses on how visual content shapes followers’ emotional attraction, imagination, expectations, and evaluations of the tourist destinations presented. Method − This study employed a qualitative method with a phenomenological approach to explore the subjective experiences of followers when interacting with tourism-related content on the Instagram account. Data were collected through in-depth interviews with three active followers of @zonakalakkaro, observations of digital interactions on the account’s posts, and documentation of relevant tourism content. Data analysis was conducted using phenomenological procedures, including the identification of significant statements, the categorization of these statements into experiential themes, and the formulation of the essence of participants’ experiences. Findings − The findings reveal that followers’ affective experiences are formed through three main stages: emotional attraction to the visual representation of tourist destinations, the development of imagination and expectations regarding tourism experiences, and emotional evaluation after comparing digital representations with the actual conditions of the destinations. Furthermore, the analysis of followers’ comments indicates that most responses reflect positive emotional experiences, such as admiration, interest, comfort, and a desire to visit the featured destinations. These findings suggest that social media functions not only as a medium for disseminating tourism information but also as a space for constructing emotional experiences that influence users’ perceptions and interests toward tourist destinations.
Co-Authors Dwi Dini Farah Diva Hasrat Efendi Samosir Muhammad Ihsan