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All Journal Jurnal Ekonomi dan Manajemen (JEKMA) Jurnal Genesis Indonesia
Vira Indah Nugraini
Universitas Slamet Riyadi
Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Social Sciences

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Community Relations Strategy at PT Tirta Investama (Danone-Aqua) in Building a Social License to Operate through a Community Empowerment-Based Agroforestry Program Vira Indah Nugraini; Maylina Cahyaningtyas; Pramudya Ibnu Subrata
Jurnal Genesis Indonesia Vol. 5 No. 01 (2026): Jurnal Genesis Indonesia
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/IISTR.jgi.002143

Abstract

This study develops a conceptual framework explaining how community relations strategies contribute to building a social license to operate (SLO) through an agroforestry-based community empowerment program implemented by PT Tirta Investama (Danone-Aqua). The rapid growth of Indonesia’s bottled water industry has raised concerns regarding environmental impacts and unequal access to water resources. Consequently, companies in natural resource-based sectors must not only comply with formal regulations but also secure social acceptance from local communities. This study adopts a conceptual approach using a systematic literature review, integrating perspectives from public relations (PR), stakeholder theory, legitimacy theory, and SLO. Data were collected from scientific journals, academic books, institutional reports, and company documents related to community relations and sustainability practices. The analysis employs concept mapping and theoretical synthesis to examine relationships among community engagement, dialogic communication, trust building, social legitimacy, and public acceptance. The findings indicate that community relations strategies emphasizing two-way communication, transparency, and active participation enhance community involvement, strengthen trust, and foster social legitimacy. Agroforestry-based empowerment programs function as collaborative mechanisms that generate shared value for both companies and communities. Thus, community relations serve not only as a communication strategy for reputation building but also as a critical mechanism for obtaining and sustaining SLO, ultimately supporting long-term operational sustainability.
PENGARUH PAYLATER DAN LITERASI KEUANGAN TERHADAP PERILAKU IMPULSIVE BUYING PADA GENERASI Z DI SURAKARTA Yesi Permatasari; Vira Indah Nugraini; Risky Ramadhan Aprian Aditama
Jurnal Ekonomi dan Manajemen Vol. 5 No. 2 (2026): Juni: Jurnal ekonomi dan Manajemen
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jekma.v5i2.2849

Abstract

Kajian ini dilakukan dengan tujuan untuk mengidentifikasi pengaruh paylater dan tingkat literasi keuangan dengan perilaku impulsive buying pada Generasi Z di Surakarta. Data penelitian diperoleh melalui penyebaran kuesioner kepada pengguna layanan paylater yang termasuk dalam kategori Generasi Z. Data yang diperoleh dianalisis menggunakan IBM SPSS versi 25.0 melalui serangkaian pengujian instrumen, pengujian asumsi klasik, serta analisis regresi linier berganda. Hasil pengolahan data mengindikasikan bahwa paylater cenderung meningkatkan perilaku impulsive buying, sedangkan literasi keuangan cenderung menurunkannya. Secara simultan, paylater dan literasi keuangan terbukti berpengaruh signifikan terhadap perilaku impulsive buying. Selain itu, masih terdapat variabel lain yang turut memberikan kontribusi terhadap munculnya perilaku impulsive buying. Temuan penelitian menunjukkan bahwa penggunaan paylater dapat meningkatkan kecenderungan impulsive buying, sedangkan literasi keuangan berperan dalam mengurangi perilaku tersebut.
Co-Authors Maylina Cahyaningtyas Pramudya Ibnu Subrata Risky Ramadhan Aprian Aditama Yesi Permatasari