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All Journal Jurnal Genesis Indonesia CITACONOMIA : Economic and Business Studies
Pramudya Ibnu Subrata
Universitas Slamet Riyadi
Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Social Sciences

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Digital Crisis Communication in Telkomsel Network Disruption 2026: Conceptual Framework to Restore and Reputation Arya rizky putranto; Aulia Pitaloka Sri Prasetyo; Akbar Nurfiriyan; Pramudya Ibnu Subrata
CITACONOMIA : Economic and Business Studies Vol. 5 No. 01 (2026): Januari-Maret
Publisher : CITACONOMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/citaconomia.v5i01.3070

Abstract

This study proposes a conceptual framework to analyze digital crisis communication strategies during large-scale telecommunications service outages, using the 2026 Telkomsel network disruption as an empirical illustration. As societal dependence on digital connectivity intensifies, network failures represent significant organizational crises that threaten corporate reputation and stakeholder trust. By synthesizing Situational Crisis Communication Theory (SCCT) and the Social-Mediated Crisis Communication (SMCC) model, this research identifies the causal mechanisms between crisis response strategies, digital communication, and transparency. In the proposed model, crisis response strategy serves as the independent variable, while digital communication acts as a mediating mechanism that shapes how stakeholders interpret organizational messages. Transparency is positioned as a critical moderating factor that reinforces the relationship between response strategies and stakeholder trust, which ultimately determines long-term corporate reputation. The study develops five propositions suggesting that proactive, transparent, and digitally mediated responses are essential for mitigating reputational damage in a high-velocity digital ecosystem. While providing a strategic roadmap for public relations practitioners in the telecommunications sector, this research also calls for future empirical validation through quantitative and comparative studies to test the robustness of the conceptual links across different industrial and cultural contexts.
Community Relations Strategy at PT Tirta Investama (Danone-Aqua) in Building a Social License to Operate through a Community Empowerment-Based Agroforestry Program Vira Indah Nugraini; Maylina Cahyaningtyas; Pramudya Ibnu Subrata
Jurnal Genesis Indonesia Vol. 5 No. 01 (2026): Jurnal Genesis Indonesia
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/IISTR.jgi.002143

Abstract

This study develops a conceptual framework explaining how community relations strategies contribute to building a social license to operate (SLO) through an agroforestry-based community empowerment program implemented by PT Tirta Investama (Danone-Aqua). The rapid growth of Indonesia’s bottled water industry has raised concerns regarding environmental impacts and unequal access to water resources. Consequently, companies in natural resource-based sectors must not only comply with formal regulations but also secure social acceptance from local communities. This study adopts a conceptual approach using a systematic literature review, integrating perspectives from public relations (PR), stakeholder theory, legitimacy theory, and SLO. Data were collected from scientific journals, academic books, institutional reports, and company documents related to community relations and sustainability practices. The analysis employs concept mapping and theoretical synthesis to examine relationships among community engagement, dialogic communication, trust building, social legitimacy, and public acceptance. The findings indicate that community relations strategies emphasizing two-way communication, transparency, and active participation enhance community involvement, strengthen trust, and foster social legitimacy. Agroforestry-based empowerment programs function as collaborative mechanisms that generate shared value for both companies and communities. Thus, community relations serve not only as a communication strategy for reputation building but also as a critical mechanism for obtaining and sustaining SLO, ultimately supporting long-term operational sustainability.
Corporate Reputation and Religious Fatwas: An Examination of Unilever Indonesia’s Public Statements Shifa Ardiana Rachmawati; Syifa Ardiani Rachmawati; Retno Wulan Pawestri; Otniel Christian Putra Delova; Pramudya Ibnu Subrata
Jurnal Genesis Indonesia Vol. 5 No. 02 (2026): Jurnal Genesis Indonesia
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/IISTR.jgi.002164

Abstract

The reputational crisis facing multinational corporations in Indonesia following MUI Fatwa No. 83 of 2023 represents a complex ideological challenge. This research analyzes the significant boycott pressures experienced by PT Unilever Indonesia Tbk, triggered by perceived geopolitical affiliations regarding the Israel-Palestine conflict. Utilizing qualitative content analysis grounded in Image Restoration Theory, this study examines how defensive narratives were constructed in official press releases to sustain brand resilience. The findings indicate that Unilever implemented strategic communication patterns centered on localization, specifically emphasizing local ownership, domestic operations, and halal certification. Furthermore, the company utilized transcendence strategies by highlighting its commitment to humanitarian aid in Gaza through official agencies. Theoretically, crisis communication effectiveness in religious markets depends heavily on aligning corporate narratives with the legitimacy of local religious authorities. This article serves as a practical guide for Public Relations practitioners in navigating sociopolitical crises while maintaining corporate legitimacy.
How Founder Personal Branding Strengthens Corporate Reputation: The Case of Nurhayati Subakat and Paragon Corp Felixza Faimica Arsetyafna; Rosalia Anindita Ningrum; Widya Dwi Safitri; Pramudya Ibnu Subrata
Jurnal Genesis Indonesia Vol. 5 No. 02 (2026): Jurnal Genesis Indonesia
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/IISTR.jgi.002163

Abstract

The growing demand for authenticity in corporate communication has shifted public relations from organization-centered messaging toward founder-driven narratives that emphasize personal values as strategic organizational assets. This study investigates how founder personal branding strengthens corporate reputation through the alignment of individual and organizational values, using Paragon Corp and its founder, Nurhayati Subakat, as a qualitative case study. Situated within the highly competitive and value-oriented halal cosmetics industry, the research examines how the founder’s values of spirituality, humility, integrity, and care are embedded in the company’s organizational culture and stakeholder engagement practices. The study adopts a qualitative case study design supported by document analysis, public communication materials, and secondary data. The analysis is guided by the Values-Driven Persona framework and Person–Organization Fit (P–O Fit) theory to explain how founder identity is transformed into organizational legitimacy and reputational capital. The findings demonstrate that the alignment between Nurhayati Subakat’s personal values and the “Paragon Way” corporate culture creates a coherent organizational identity that enhances stakeholder trust, brand authenticity, and corporate credibility. This value alignment also functions as a reputational safeguard by reducing stakeholder skepticism and fostering long-term emotional commitment, particularly within collectivist cultural contexts. The study contributes to the literature on founder-led branding by proposing value alignment as a fundamental mechanism linking founder personal branding with sustainable corporate reputation. Future research should validate this conceptual framework across different industries and cultural settings using quantitative and comparative approaches.
Strategic Public Relations for Digital Sovereignty and Environmental, Social, and Governance Integration in the Telecommunications Industry Fani Lutfiyatun Nisa; Widya Fatimatuz Zahra; Gita Rahmawati; Pramudya Ibnu Subrata
Jurnal Genesis Indonesia Vol. 5 No. 02 (2026): Jurnal Genesis Indonesia
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/IISTR.jgi.002144

Abstract

This study explores the strategic role of public relations (PR) within PT Telkom Indonesia (Persero) Tbk, conceptualizing it as an integral management function that drives market value and corporate resilience. Amidst the rapid digitalization and geopolitical uncertainties of 2025–2026, the research investigates how PR manages the intersection of digital sovereignty, Environmental, Social, and Governance (ESG) integration, and market authority. Utilizing a conceptual research approach through a systematic literature review, this study synthesizes Excellence Theory and Stakeholder Theory to develop an Integrated PR-Management (IPM) model. The findings demonstrate that PR at Telkom acts as a strategic architect by transforming technical infrastructure initiatives such as the launch of the Satelit Merah Putih 2 and decarbonization efforts into authoritative narratives that enhance investor trust and secure regulatory legitimacy. Furthermore, the study highlights that effective PR communication, validated by external accolades like the PR Indonesia Awards, is essential for navigating B2B markets and mitigating reputational risks. The analysis emphasizes that digital reputation is a critical intangible asset, and the alignment of PR Key Performance Indicators (KPIs) with core business metrics is vital for long-term sustainability. The proposed IPM framework offers a roadmap for state-owned enterprises to navigate technological disruptions by bridging technical operational excellence with persuasive strategic communication. Consequently, this research underscores the necessity of reforming traditional siloed communication structures into AI-integrated, fluid units to maintain competitiveness in the 2026 digital era.
Reconceptualizing Integrity Crisis Management in State-Owned Enterprises: A Multi-Stakeholder Perspective on the 2025 Fuel Adulteration Scandal Gita Cahya Aulia; Zachwa Maulani Salsabilla Arsitatri; Nurul Aprilia Fitri; Muhammad Rifqy Ananda; Pramudya Ibnu Subrata
Jurnal Genesis Indonesia Vol. 5 No. 02 (2026): Jurnal Genesis Indonesia
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/IISTR.jgi.002155

Abstract

This research explores the critical shift in crisis communication management within State-Owned Enterprises (SOEs), focusing on PT Pertamina (Persero) during the 2025 fuel contamination crisis. The study aims to bridge the gap between Situational Crisis Communication Theory (SCCT) and the unique socio-political burdens faced by state entities by proposing a new framework, the "Radical Accountability" model. Utilizing a qualitative conceptual approach, the methodology employs integrative literature synthesis and narrative case deconstruction. Data from secondary sources, including official corporate reports, social media discourse on TikTok and X, and reputable academic journals, were triangulated to identify systemic patterns of communication failure and the "transparency paradox" inherent in highly regulated industries. Findings reveal that moral integrity crises in SOEs trigger extreme public anger and "ontological insecurity" that conventional technical accidental models cannot resolve. The analysis identifies a structural conflict where bureaucratic rigidity and state secrecy collide with the public's demand for instant digital accountability. To address this, the proposed "Integrity Recovery Model" offers a three-phase strategic response: immediate symbolic action, systematic legal accountability, and the restoration of public sovereignty. This article extends SCCT by integrating energy sovereignty and moral integrity as core reputational assets. It shifts the role of Public Relations from reactive image management to evidence-based trust facilitation, providing a strategic blueprint for SOEs to navigate digital firestorms in the post-truth era by aligning communication narratives with tangible judicial interventions.
The Transformation of Corporate Reputation Communication in the Digital Era: The Role of Presentation Techniques in Digital Public Relations at PT Kereta Api Indonesia Purlita Ramadhani; Nadia Dewi Fransiska; Gginolla Dwika Wijayadi; Pramudya Ibnu Subrata
Jurnal Genesis Indonesia Vol. 5 No. 02 (2026): Jurnal Genesis Indonesia
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/IISTR.jgi.002157

Abstract

This research examines the transformation of corporate reputation communication in the digital era, focusing on the practices of PT Kereta Api Indonesia (Persero). In an increasingly open and competitive digital environment, organizational reputation has become a strategic asset that requires systematic management through interactive and transparent communication. This study aims to analyze how digital public relations strategies and message presentation techniques are integrated to build and maintain corporate reputation. Utilizing a qualitative approach with a systematic literature review method, the research analyzes scientific publications, institutional reports, and contemporary case studies to provide a comprehensive conceptual synthesis. The findings indicate that PT Kereta Api Indonesia (Persero) has successfully transitioned from conventional one-way communication to a digital public relations framework centered on multi-platform engagement, including social media, official websites, and multimedia applications. The implementation of digital strategies facilitates rapid information dissemination and fosters participatory dialogue with stakeholders. Furthermore, the study highlights that effective message presentation techniques, such as corporate storytelling, information visualization, and structured digital narratives, are critical factors in enhancing public engagement and strengthening positive organizational perceptions. These strategies allow the organization to manage crises effectively and reinforce its positioning as a modern, innovative transportation provider. This research concludes that the success of corporate reputation management in the digital transformation era depends on the ability to integrate technological innovation with persuasive and accessible communication content. These findings offer practical implications for public relations practitioners in developing adaptive communication strategies to maintain organizational legitimacy in the digital sphere.
Redefining Media Relations in the Age of AI-Generated Summaries: A Conceptual Framework for Digital Media Sustainability Rusita Nurna Aulia Harun; Siti Komariah; Selviana Natalia Widyawati; Ismi Muchlisiawati Kusumaningrum; Pramudya Ibnu Subrata
Jurnal Genesis Indonesia Vol. 5 No. 02 (2026): Jurnal Genesis Indonesia
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/IISTR.jgi.002160

Abstract

The digital communication ecosystem is undergoing a fundamental shift from link-based search systems to generative, answer-based information synthesis, creating a “zero-click” phenomenon that threatens the economic sustainability of traditional media. This conceptual research formulates a new strategic framework termed “Symbiotic Media Relations” to mitigate systemic risks for both public relations (PR) practitioners and digital media entities. Employing an integrative review approach and conceptual mapping, this study synthesizes academic literature and industry trends from 2024 to 2026, including an analysis of Indonesia’s Presidential Regulation No. 32 of 2024. The findings indicate that traditional visibility metrics, such as page views and raw impressions, have become obsolete in an era where AI-generated summaries satisfy audience cognitive needs directly. Consequently, this research proposes a reconstruction of the value exchange between PR and media, shifting from transactional publicity to a “Symbiotic Data Supply Chain.” This model suggests that PR practitioners must act as primary information infrastructure providers, supplying high-quality, structured data to enhance media content authority within generative AI architectures. The study introduces “Brand Citation Authority” (BCA) and Generative Engine Optimization (GEO) as essential competencies for maintaining narrative integrity and brand attribution. By fostering reciprocity and data transparency, the proposed framework ensures the financial resilience of high-quality journalism while securing corporate information authority. Ultimately, this research provides a strategic roadmap for navigating the automated information landscape, emphasizing that the survival of independent journalism is an ethical responsibility and a vital interest for the public relations industry in 2026.
The Role of Public Relations in Managing the State-Owned Enterprise Reputation Crisis: A Conceptual Study of the Case of PT Pertamina (Persero) Cindy Varelia Putri; Monicca Anggraeny; Siti Nur Chasanah; Pramudya Ibnu Subrata
Jurnal Genesis Indonesia Vol. 5 No. 02 (2026): Jurnal Genesis Indonesia
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/IISTR.jgi.002162

Abstract

This study examines the conceptual role of Public Relations (PR) in managing organizational reputation and public trust, with a particular focus on State-Owned Enterprises (SOEs) in the digital era. Rapid developments in information technology have increased the risk of reputational crises, requiring organizations to adopt transparent and responsive communication strategies. Using a conceptual paper approach and a structured literature review, this research synthesizes various theoretical frameworks, including Situational Crisis Communication Theory and the organization-public relationship model. The analysis indicates that PR functions as a strategic managerial pillar that builds "reputational capital" through consistent two-way communication, which acts as a buffer during organizational crises. Furthermore, the study explores how effective crisis communication strategies can mitigate public uncertainty and restore trust by maintaining social legitimacy. The resulting conceptual model provides a systematic framework for understanding the interplay between PR strategies, crisis management, and long-term reputation preservation. This research contributes to the theoretical expansion of organizational communication by addressing the research gap in the SOE context. It concludes that a proactive PR approach is essential for navigating the complex digital landscape and suggests that future empirical studies should validate this framework across diverse industrial sectors.
Co-Authors Akbar Nurfiriyan Arya rizky putranto Aulia Pitaloka Sri Prasetyo Cindy Varelia Putri Fani Lutfiyatun Nisa Felixza Faimica Arsetyafna Gginolla Dwika Wijayadi Gita Cahya Aulia Gita Rahmawati Ismi Muchlisiawati Kusumaningrum Maylina Cahyaningtyas Monicca Anggraeny Muhammad Rifqy Ananda Nadia Dewi Fransiska Nurul Aprilia Fitri Otniel Christian Putra Delova Purlita Ramadhani Retno Wulan Pawestri Rosalia Anindita Ningrum Rusita Nurna Aulia Harun Selviana Natalia Widyawati Shifa Ardiana Rachmawati Siti Komariah Siti Nur Chasanah Syifa Ardiani Rachmawati Vira Indah Nugraini Widya Dwi Safitri Widya Fatimatuz Zahra Zachwa Maulani Salsabilla Arsitatri