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All Journal Nusantara Hasana Journal JUPARITA: Jurnal Pariwisata Tawangmangu
Peronika Sari Br Tarigan
Universitas Efarina
Agriculture, Biological Sciences & Forestry Arts Humanities Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Nursing Social Sciences

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PENGUATAN KAPASITAS MANAJERIAL UKM BATIK DI KOTA PEMATANG SIANTAR MELALUI PELATIHAN KETERAMPILAN MANAJEMEN PEMASARAN DIGITAL DAN KEUANGAN Yohan Purnawan; Yeni Trisna Purba; Peronika Sari Br Tarigan
Nusantara Hasana Journal Vol. 5 No. 3 (2025): Nusantara Hasana Journal, August 2025
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v5i3.1998

Abstract

This Community Service Program aims to strengthen the managerial capacity of batik SMEs in Pematang Siantar City through training and mentoring in digital marketing and business financial management. The main problems faced by partners include marketing that is still predominantly offline, inconsistent promotional content, suboptimal use of marketplaces and social media, and disorganized financial records, making it difficult to calculate cost of goods, profit, and cash flow. The intervention was carried out through needs assessment, structured training, hands-on practice (including the creation of business accounts, product catalogs, promotional content, and simple bookkeeping), as well as pre–post evaluation and follow-up actions. The outputs of this program include training modules, simple SOPs for digital marketing, bookkeeping templates (cash, sales, expenses, inventory), and a 30-day action plan for each SME. This program is expected to improve digital literacy, enhance the consistency of financial record-keeping, and strengthen business decision-making capacity, thereby increasing the competitiveness of local batik SMEs.
Praktik Kerja Adil dan Keseimbangan Pekerjaan-Hidup di Industri Berkekuatan Tinggi Yohan Purnawan; Yeni Trisna Purba; Peronika Sari BR Tarigan
Jurnal Pariwisata Tawangmangu Vol 3 No 2 (2025): July 2025
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/juparita.v3i2.999

Abstract

This study aims to examine the implementation of fair work practices and work-life balance among employees in high-intensity industries in Indonesia, and their effects on organizational outcomes, including job satisfaction, organizational commitment, and performance. Fair work practices are measured across four organizational justice dimensions: distributive, procedural, interactional, and informational justice. Work-life balance is assessed through time balance, involvement balance, and satisfaction balance, guided by boundary management theory. Using a quantitative correlational design, the study collected data from 300 professional employees working in technology, finance, consulting, and startup companies across Jakarta, Bandung, Surabaya, and Bali. Data were gathered via online questionnaires and enriched through semi-structured interviews, HR manager focus group discussions, and document analysis. Data analysis involved CFA, reliability testing, Pearson correlation, and Structural Equation Modeling (SEM), including mediation tests using bootstrapping. The results indicate that fair work practices have a positive and significant effect on work-life balance (β = 0.48; p < 0.001). Additionally, both fair work practices and work-life balance positively and significantly influence job satisfaction, organizational commitment, and performance. Work-life balance also significantly mediates the relationship between fair work practices and all organizational outcomes, with significant indirect effects. Overall, the findings highlight the importance of fair workplace policies to enhance employee well-being while supporting organizational performance in high-intensity work environments.
Co-Authors Yeni Trisna Purba Yohan Purnawan