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All Journal Nusantara Hasana Journal JUPARITA: Jurnal Pariwisata Tawangmangu
Obet Hendra Berutu
Universitas Efarina
Agriculture, Biological Sciences & Forestry Arts Humanities Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Nursing Social Sciences

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PENGEMBANGAN MODEL MANAJEMEN PEMASARAN DIGITAL UNTUK UMKM KABUPATEN SIMALUNGU Uning Heri Gagarin; Obet Hendra Berutu; Hendri Mayanta
Nusantara Hasana Journal Vol. 4 No. 7 (2024): Nusantara Hasana Journal, December 2024
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v4i7.2000

Abstract

This community service program (PkM) aims to develop and implement a practical digital marketing management model for urban MSMEs to enhance visibility, customer engagement, and sales through digital channels. The partners’ challenges include inconsistent content, weak brand identity, unoptimized use of marketplaces and social media, and the absence of marketing performance indicators (KPIs). The methods applied include assessing MSMEs’ digital readiness, developing the model (segmentation–positioning, funnel, content calendar, response SOPs, ad management, and KPI dashboard), conducting training and mentoring clinics, piloting campaigns over a specified period, and performing data-driven evaluations. The outputs consist of a digital marketing model package and practical tools that can be replicated by other MSMEs.
Dampak Manajemen Kerja Hybrid terhadap Produktivitas dan Kolaborasi Tim Uning Heri Gagarin; Hendri Mayanta; Obet Hendra Berutu
Jurnal Pariwisata Tawangmangu Vol 3 No 2 (2025): July 2025
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/juparita.v2i3.1001

Abstract

This study examines the impact of hybrid work management on employee productivity and team collaboration in organizations implementing a work model that combines on-site (office) and remote work. The research aims to analyze how hybrid work management affects employee productivity and team collaboration, while also identifying supporting and inhibiting factors in its implementation. The study uses a quantitative approach through surveys, complemented by qualitative analysis from literature review. One supporting study applies Structural Equation Modeling (SEM) using SmartPLS. The findings indicate that hybrid work can significantly improve productivity—up to 82.4%—when backed by appropriate management practices and adequate technology. However, several challenges need to be addressed, including ineffective communication, social isolation, unequal access to information, and difficulties in monitoring performance. The study suggests that managers should conduct routine check-ins, leverage collaboration technologies, set clear expectations and work targets, and prioritize employee well-being to maintain team cohesion in hybrid working arrangements.
Co-Authors Hendri Mayanta Uning Heri Gagarin