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All Journal Nusantara Hasana Journal Journal of Artificial Intelligence and Digital Business Mount Hope Global Economic Journal JUPARITA: Jurnal Pariwisata Tawangmangu VISI SAKTI: Jurnal Industri Kreatif dan Inovatif
Hendri Mayanta
Universitas Efarina
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Nursing Social Sciences

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PEMETAAN DAN PERBAIKAN TATA KELOLA KEUANGAN DESA MENGGUNAKAN PRAKARSA AKUNTABILITAS DAN TRANSPARANSI Jopinus Saragih; Hendri Mayanta; Joel Fernando Sirait
Nusantara Hasana Journal Vol. 4 No. 7 (2024): Nusantara Hasana Journal, December 2024
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v4i7.1999

Abstract

This Community Service (PkM) activity focuses on mapping and improving village financial management through accountability and transparency initiatives. Common issues include inconsistencies in planning, implementation, and administrative documents; delayed reporting; incomplete transaction records; unclear role definitions; and limited publication of information regarding the Village Budget (APBDes) and its implementation. The program is implemented through document compliance assessments, mapping of current processes, identification of risk gaps, development of improvement plans (SOPs, checklists, role matrices), strengthening of public transparency mechanisms (village information media, APBDes summary formats), and implementation support. Outputs include a village financial management process map, a package of SOPs and document checklists, a summary report template for the public, and an accountability indicator dashboard.
PENGEMBANGAN MODEL MANAJEMEN PEMASARAN DIGITAL UNTUK UMKM KABUPATEN SIMALUNGU Uning Heri Gagarin; Obet Hendra Berutu; Hendri Mayanta
Nusantara Hasana Journal Vol. 4 No. 7 (2024): Nusantara Hasana Journal, December 2024
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v4i7.2000

Abstract

This community service program (PkM) aims to develop and implement a practical digital marketing management model for urban MSMEs to enhance visibility, customer engagement, and sales through digital channels. The partners’ challenges include inconsistent content, weak brand identity, unoptimized use of marketplaces and social media, and the absence of marketing performance indicators (KPIs). The methods applied include assessing MSMEs’ digital readiness, developing the model (segmentation–positioning, funnel, content calendar, response SOPs, ad management, and KPI dashboard), conducting training and mentoring clinics, piloting campaigns over a specified period, and performing data-driven evaluations. The outputs consist of a digital marketing model package and practical tools that can be replicated by other MSMEs.
PENGUATAN KAPASITAS MANAJERIAL PELAKU USAHA KREATIF LOKAL MELALUI PELATIHAN DAN MENTORING Yohan Purnawan; Hendri Mayanta; Benny Sofian Pandinata Purba
Nusantara Hasana Journal Vol. 4 No. 2 (2024): Nusantara Hasana Journal, July 2024
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v4i2.2005

Abstract

This community service program (PkM) aims to strengthen the managerial capacity of local creative entrepreneurs through structured training and mentoring assistance, enabling them to improve business performance in a measurable manner. Common challenges faced by partners include unorganized financial record-keeping, pricing that is not based on cost of goods sold (COGS), inconsistent digital marketing practices, weak operational and inventory management, and the absence of clear business targets and work plans. The program is implemented through baseline assessment, core training (finance, marketing, operations, human resources, and legal aspects), business clinics, individual and group mentoring, and pre–post evaluation. The outputs include individual business action plans, simple bookkeeping templates, COGS and pricing calculators, concise operational SOPs, and a basic KPI dashboard. The expected impact is an improvement in managerial literacy, better business practices, and increased revenue and efficiency during the post-mentoring period.
The Influence of User-Generated Content (UGC) on Brand Trust and Purchase Intention of Local Fashion Products Jopinus Saragih; Hendri Mayanta; Rosmita Purba
Mount Hope Economic Global Journal Vol. 3 No. 3 (2025)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v3i3.1021

Abstract

This study examines the effect of User-Generated Content (UGC) on brand trust and purchase intention for local fashion products in Indonesia. The research is motivated by the rapid growth of the local fashion industry alongside the challenge faced by local brands in building trust when competing with internationally resourced brands. Widely shared UGC on platforms such as Instagram and TikTok is expected to enhance engagement and drive purchase intention through mechanisms including social proof, source credibility, and cognitive/affective value processing. Using a mixed-methods design with a sequential explanatory approach, the study combines a quantitative survey phase with a qualitative phase involving netnography and interviews. The findings indicate that UGC significantly influences both brand trust and purchase intention. Specifically, UGC authenticity increases perceived credibility, which in turn strengthens brand trust; visual quality shapes aesthetic appeal and subsequently affects purchase intention; and social proof impacts purchase intention through normative influence. The effectiveness of UGC is also moderated by product involvement, platform type, and cultural relevance. The study further develops the Fashion Local UGC Impact Model (FLUIM), integrating UGC characteristics, creator attributes, platform dynamics, processing mechanisms, and outcomes in the form of trust and purchase intention. Practical implications are provided to help local fashion brands leverage UGC strategies that balance authenticity and quality, strengthen cultural relevance, and build engaged communities.
Dampak Manajemen Kerja Hybrid terhadap Produktivitas dan Kolaborasi Tim Uning Heri Gagarin; Hendri Mayanta; Obet Hendra Berutu
Jurnal Pariwisata Tawangmangu Vol 3 No 2 (2025): July 2025
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/juparita.v2i3.1001

Abstract

This study examines the impact of hybrid work management on employee productivity and team collaboration in organizations implementing a work model that combines on-site (office) and remote work. The research aims to analyze how hybrid work management affects employee productivity and team collaboration, while also identifying supporting and inhibiting factors in its implementation. The study uses a quantitative approach through surveys, complemented by qualitative analysis from literature review. One supporting study applies Structural Equation Modeling (SEM) using SmartPLS. The findings indicate that hybrid work can significantly improve productivity—up to 82.4%—when backed by appropriate management practices and adequate technology. However, several challenges need to be addressed, including ineffective communication, social isolation, unequal access to information, and difficulties in monitoring performance. The study suggests that managers should conduct routine check-ins, leverage collaboration technologies, set clear expectations and work targets, and prioritize employee well-being to maintain team cohesion in hybrid working arrangements.
Kepemimpinan Empatik dan Kesehatan Mental Karyawan dalam Mewujudkan Good Corporate Governance (GCG) di Perusahaan Industri di Indonesia Jopinus Saragih; Hendri Mayanta; Joel Fernando Sirait
Jurnal Pariwisata Tawangmangu Vol 2 No 3 (2024): Desember 2024
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/juparita.v2i3.1003

Abstract

This study aims to analyze the role of empathetic leadership and employees’ mental health in realizing Good Corporate Governance (GCG) in industrial companies in Indonesia. In the context of high job demands in the industry and the challenges of globalization and the Industrial Revolution 4.0, productivity needs to be balanced with good governance that prioritizes employee well-being. Using a quantitative approach with an explanatory survey method, the research involved 250 permanent employees from 10 industrial companies in West Java, East Java, and Banten. The variables were measured using scales for Empathetic Leadership, Employees’ Mental Health, and GCG Implementation, with data analysis including validity and reliability tests, multiple regression, path analysis, and the Sobel test to examine mediation effects. The findings show that empathetic leadership is at a high level (mean = 3.85), employees’ mental health is at a moderate level (mean = 3.45), and GCG implementation is at a moderate-to-high level (mean = 3.60). Empathetic leadership has a positive and significant effect on employees’ mental health (coefficient = 0.542; p < 0.001) and also a positive and significant effect on GCG implementation (coefficient = 0.321; p < 0.001). Employees’ mental health further shows a positive and significant influence on GCG implementation (coefficient = 0.487; p < 0.001). In addition, employees’ mental health partially mediates the relationship between empathetic leadership and GCG implementation (mediation effect = 0.264; p < 0.001). These results highlight the importance of a more holistic GCG approach that considers human and psychological factors affecting employees.
PENINGKATAN EFISIENSI LAYANAN SEKOLAH DASAR NEGERI VIA REDESIGN PROSES ADMINISTRASI ORANG TUA SISWA Jopinus Saragih; Hendri Mayanta; Rosmita Purba
Jurnal Industri Kreatif dan Inovatif Vol. 3 No. 2 (2025): Pengembangan Komunikasi Visual dan Komunikasi Digital
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/visisakti.v3i2.1029

Abstract

This Community Service Program (PKM) activity aims to improve the efficiency of administrative services for parents of students in public elementary schools through redesigning the main service processes (e.g., registration/re-registration, committee payments/contributions, processing of certificates, report card collection, transfer applications, and complaints). Common problems encountered were long waiting times during peak hours, inconsistent requirements information, repeated form completion, multiple approval flows, and difficult-to-track document archives. Interventions were carried out by mapping the as-is process, measuring service time, identifying waste, designing the to-be process (simplifying steps, standardizing forms, communication channels, and scheduling services), developing SOPs and document templates, and conducting implementation trials. Evaluation was carried out by comparing the KPIs before and after: waiting time, processing time, number of steps, error/rework rate, and parent satisfaction. The outputs were a new process map, service SOPs, a standardized form package, and a simple monitoring dashboard for sustainability.
PENINGKATAN KINERJA PELAYANAN PUBLIK KELURAHAN MELALUI PENERAPAN BALANCED SCORECARD TERINTEGRASI Uning Heri Gagarin; Hendri Mayanta; Evlin Anariska Sebayang
Jurnal Industri Kreatif dan Inovatif Vol. 3 No. 2 (2025): Pengembangan Komunikasi Visual dan Komunikasi Digital
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/visisakti.v3i2.1032

Abstract

This Community Service activity aims to improve the performance of urban village public services through the implementation of an integrated Balanced Scorecard (BSC) as a performance management system that translates the vision and mission into strategic objectives, key performance indicators (KPIs), service targets, and periodic monitoring and evaluation mechanisms. Problems faced by partners include variations in service times, service standards that are not yet uniform among officers, inconsistent process documentation, and performance reporting that is not yet indicator-based. Interventions are carried out through measuring service baselines, developing strategy maps, formulating KPIs and SLAs, preparing SOPs and file checklists, developing performance dashboards (Excel/Google Sheet), and assisting with monthly performance review meetings. The expected results are reduced waiting times and service completion times, increased SOP compliance, increased citizen satisfaction, and the formation of a culture of continuous improvement in the urban village.
PENGUATAN EKOSISTEM UMKM MELALUI KOLABORASI PEMERINTAH DAN DUNIA USAHA: MODEL KEMITRAAN DAN MANAJEMEN HUBUNGAN STAKEHOLDER Yohan Purnawan; Hendri Mayanta; Muhammad Rijal Panjaitan
Jurnal Industri Kreatif dan Inovatif Vol. 3 No. 2 (2025): Pengembangan Komunikasi Visual dan Komunikasi Digital
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/visisakti.v3i2.1037

Abstract

This report discusses strengthening the MSME ecosystem through collaboration between the government and the business world. The goal is to develop an operational partnership model and a measurable stakeholder relationship management approach, addressing issues related to support fragmentation, market access, financing, and suboptimal coordination. The activities include stakeholder mapping, designing partnership models, and implementing collaborative programs such as market access and quality improvement. The methodology covers needs mapping and assessment, development of SOPs and KPIs, and carrying out the program in the form of trial projects. The main outputs include partnership model documents and a 12-month action plan. Effective collaboration is expected to strengthen the position of MSMEs in the local economic ecosystem.
STRATEGI PERSONALISASI KONTEN DIGITAL DALAM MENINGKATKAN CUSTOMER LOYALTY DI E-COMMERCE INDONESIA Uning Heri Gagarin; Hendri Mayanta; Evlin Anariska Sebayang
Jurnal Industri Kreatif dan Inovatif Vol. 3 No. 2 (2025): Pengembangan Komunikasi Visual dan Komunikasi Digital
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/visisakti.v3i2.1047

Abstract

This study examines digital content personalization strategies to enhance customer loyalty in Indonesian e-commerce, an industry experiencing rapid growth yet facing major retention challenges (high churn). The study aims to analyze the level of implementation, the impact of personalization, key factors affecting its effectiveness, the mechanism linking personalization to loyalty, and to develop an actionable framework tailored to the Indonesian context. Using a mixed-methods design with a sequential explanatory approach, the research includes a quantitative phase (survey of 500 respondents) and a qualitative phase (in-depth interviews, case studies, expert interviews, and focus group discussions). The findings indicate that digital content personalization significantly affects customer loyalty with a total effect of β = 0.45. β=0.45, mediated by perceived relevance, customer satisfaction, and trust in brand. The results further highlight the importance of data quality, as well as the moderating roles of privacy concerns and customer involvement. In addition, real-time personalization and omnichannel integration are more effective than batch approaches. The study proposes the Indonesian E-commerce Personalization Framework (IEPF) structured around four pillars (Data Foundation, Technology Enablement, Content Strategy, and Measurement & Optimization) and estimates an average ROI of 382%. The research implies that effective personalization depends not only on technology, but also on understanding consumers’ behaviors and privacy concerns.
Co-Authors Benny Sofian Pandinata Purba Diana Florenta Butar Butar Evlin Anariska Sebayang Joel Fernando Sirait Jopinus Saragih Mhd Ramadhan Muhammad Rijal Panjaitan Obet Hendra Berutu Rosmita Purba Uning Heri Gagarin Yohan Purnawan