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Pemberdayaan Masyarakat Desa Hutan Melalui Pendampingan Digitalisasi Produk UMKM Roisatul Ainiyah; Mukhammad Ali Saputra; Evi Ratna Widya Safitri
Jurnal Pengabdian dan Peningkatan Mutu Masyarakat (Janayu) Vol. 7 No. 1 (2026): Jurnal Pengabdian dan Peningkatan Mutu Masyarakat
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/janayu.v7i1.42083

Abstract

Purpose – This activity aims to enhance the partners’ capacity in managing, marketing, and developing Non-Timber Forest Products (NTFPs) through a digitalization approach. Design/methodology/approach – The method employed in this program was Participatory Action Research (PAR), with activities consisting of product photography training, assistance in creating digital content, and guidance in establishing e-commerce accounts. The implementing team comprised lecturers and students from Yudharta University Pasuruan. The partners involved in this activity were micro, small, and medium enterprises (MSMEs) and karang taruna in Ledug Village, Prigen Sub-district, Pasuruan Regency.. Findings – This community engagement activity successfully improved the partners’ skills in product photography, digital content creation, and the utilization of social media and online marketplaces, with an average evaluation score of 3.31 (categorized as good). However, challenges related to equipment, internet connectivity, and digital literacy were still encountered, indicating the need for further assistance. Originality/value – The originality of this activity lies in the product digitalization mentoring model, which holistically integrates product photography training, digital content development, and the utilization of e-commerce to enhance digital literacy, marketing skills, and partner independence in expanding the market access of local products.
Pengaruh Digital Financial Literacy, Hedonic Lifestyle, dan Self Control Terhadap Financial Well Being Melalui Impulsive Buying Behavior Sebagai Variabel Mediasi (Studi pada Generasi Z Pengguna Paylater di Kota Pasuruan) Mukhammad Ali Saputra; Any Urwatul Wusko
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/1ytrhn41

Abstract

The rapid development of digital financial technology has transformed consumer spending behavior, particularly among Generation Z, which is recognized as the most active group in utilizing financial technology services. One of the most widely used services is PayLater, which offers greater convenience in conducting financial transactions but may also influence individuals' financial well-being through impulsive buying behavior. This study aims to examine the effects of Digital Financial Literacy, Hedonic Lifestyle, and Self Control on Financial Well-Being, with Impulsive Buying Behavior serving as a mediating variable among Generation Z PayLater users in Pasuruan City This study employed a quantitative research approach using a purposive sampling technique. The respondents consisted of 385 Generation Z PayLater users residing in Pasuruan City. Data were collected through an online questionnaire using a Likert scale. The data were analyzed using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method with the assistance of SmartPLS 4.0 software The findings indicate that Digital Financial Literacy, Hedonic Lifestyle, and Self Control have a positive and significant effect on both Financial Well-Being and Impulsive Buying Behavior. Meanwhile, Impulsive Buying Behavior does not have a significant effect on Financial Well-Being, indicating that it does not mediate the relationship between the three independent variables and Financial Well-Being. Furthermore, the proposed research model explains 52.6% of the variance in Financial Well-Being and 66.7% of the variance in Impulsive Buying Behavior.