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All Journal MDP Student Conference
sam pramudana gunawan
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering

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MixSoy Analisis Implementasi dan Keberlanjutan Bisnis MixSoy di Kota Palembang sam pramudana gunawan; Charisma Ayu Pramuditha
MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v5i1.15390

Abstract

MixSoy is a trendy beverage made from soy milk as its main ingredient. MixSoy has three main flavor variants: manggo, strawberry, and avocado. MixSoy conduct promotions throught social media, particularly instagram, as well as endorsements with influencers in Palembang, and also release hamper variants during major holidays. Based on its business performance results, MixSoy is cosidered capable of competing and continuing to grow in the future.
Co-Authors Charisma Ayu Pramuditha