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All Journal MDP Student Conference
Oda I.B. Hariyanto
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering

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EKOWISATA BERBASIS KONSERVASI DAN PEMBERDAYAAN LOKAL DI TAMAN WISATA PANBIL NATURE RESERVE Chelsea Yuni Luis; Oda I.B. Hariyanto; Dr. Ratih Anggraini
MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v5i1.15491

Abstract

Batam relies on the Panbil Nature Reserve to balance its industrial environment. This study uses a qualitative approach to evaluate the reserve's ecotourism strategies and community impact based on visitor feedback. The results reveal a sharp contrast: visitors praised the infrastructure and educational paths for preserving the forest’s beauty, aligning perfectly with conservation goals. However, the economic side fell short. Visitors noted a distinct lack of local products and small businesses on-site, suggesting that while locals are hired as staff, they aren't yet empowered as independent entrepreneurs. The study concludes that to create a truly sustainable model, Panbil must bridge this gap. Future success depends on better integrating the community into the creative economy, ensuring locals are not just employees, but active beneficiaries of the tourism ecosystem.
Pengembangan Ekowisata Berkelanjutan Taman Rusa Sekupang Berbasis Media Tiktok Rafa Khoirunnisa; Oda I.B. Hariyanto; Ratih Anggraini
MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v5i1.15576

Abstract

This study aims to analyze the development of sustainable ecotourism in Sekupang Deer Park based on TikTok media, with a focus on promotional strategies, visual content quality, and consistency of educational messages on conservation. The study uses a qualitative approach with a case study method. Data were obtained through in-depth interviews with managers and TikTok administrators, field observations, and digital content analysis, then analyzed descriptively using Miles and Huberman's interactive model. The results show that TikTok has been used as a promotional medium, but it has not been optimized and managed strategically. The visual content is attractive, but it emphasizes entertainment and visit promotion rather than educational messages about conservation. Messages about environmental preservation, deer conservation, and sustainable ecotourism principles are inconsistent, so that a strong sustainable ecotourism identity has not yet been established. A planned and integrated content strategy between promotion, education, and sustainability needs to be implemented in order to achieve ecotourism goals.
Co-Authors Chelsea Yuni Luis Dr. Ratih Anggraini Rafa Khoirunnisa Ratih Anggraini