Article Per Year (5 Year)
p-Index From 2021 - 2026
0.947
P-Index
This Author published in this journals
All Journal Jurnal Penelitian Pendidikan IPA (JPPIPA) Journal on Education Jurnal Manajemen, Ekonomi Sains JURNAL PIONIR Priviet Social Sciences Journal
Hadi Suriono
FAKULTAS EKONOMI UNIVERSITAS ASAHAN
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Physics Social Sciences Other

Published : 8 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 8 Documents
Search

 1 
ANALISIS PENGARUH SISTEM PEMBAYRAN DENGAN MENGGUNAKAN KARTU ATM, KARTU KREDIT DAN E-MONEY TERHADAP JUMLAH UANG BEREDAR (M1) DI INDONESIA PERIODE 2013-2017 Nursya Fitri; Hadi Suriono
Jurnal Manajemen, Ekonomi Sains Vol 1, No 2 (2020): Februari 2020
Publisher : Universitas Asahan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36294/mes.v1i2.1129

Abstract

       Penelitian ini bertujuan untuk mengetahui “Pengaruh Sistem Pembayaran Menggunakan Kartu ATM, kartu kredit dan E-Money Terhadap Jumlah Uang Beredar M1 di Indonesia”. Priode 2013 – 2017.       Hasil penelitian menunjukkaan bahwa secara parsial Kartu ATM mempunyai signifikan sebesar 0,000 < 0,05 nilai thitung (12,140) > ttabel (2,00247). Artinya Kartu ATM  secara parsial berpengaruh positif dan signifikan terhadap JUB M1. Maka  H1 diterima dan H0 ditolak. Kartu Kredit menunjukkan nilai signifikan 0,002 < 0,05 nilai thitung (-3,213) < ttabel (-2,00247). Artinya Kartu Kredit secara parsial berpengaruh negatif dan signifikan JUB M1. Maka  H1 diterima dan H0 ditolak. E-Money mempunyai signifikan sebesar 0,000 > 0,05 dan nilai thitung (5,095) > ttabel (2,002).  E-Money  secara parsial berpengaruh positif dan signifikan terhadap JUB M1 . Maka H1 diterima dan H0 ditolak. Hasil penelitian secara simultan sebesar 0,000 < 0,05 dan nilai Fhitung > Ftabel yaitu (457,035 > 2,77) Maka H2 diterima dan H0 ditolak. Nilai R2 sebesar 0,95 artinya 95% perubahan dalam JUB M1 dijelaskan oleh variasi variabel bebas didalam penelitian ini sedangkan sisanya (5%) dijelaskan oleh sebab-sebab lain yang tidak dimasukkan dalam model penelitian ini.Kata Kunci :Kartu ATM, Kartu Kredit, E-Money, M1.
PENGARUH HARGA, KUALITAS PRODUK DAN KEPUASAN KONSUMEN TERHADAP LOYALITAS KONSUMEN PEPSDENT (STUDI KASUS: PADA MASYARAKAT DUSUN V TALI AIR HILIR DESA TALI AIR PERMAI KECAMATAN TANJUNG TIRAM) SUMIATI SUMIATI; HADI SURIONO
Jurnal Manajemen, Ekonomi Sains (MES) Vol 3, No 1 (2021): AGUSTUS 2021
Publisher : Universitas Asahan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36294/mes.v3i1.2205

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh Harga, Kualitas Produk dan Kepuasan Konsumen Terhadap Loyalitas Konsumen Pepsodent Pada Masyarakat Dusun V Tali Air Hilir Desa Tal Air Permai Kecamatan Tanjung Tiram. Pengujian secara serempak menunjukkan bahwa nilai Fhitung sebesar 141,331 lebih besar dibandingkan dengan nilai Ftabel sebesar 2,70. Hal ini menunjukkan bahwa faktor Harga, Kualitas Produk Dan Kepuasan Konsumen secara serempak berpengaruh terhadap Loyalitas Konsumen Pepsodent Pada Masyarakat Dusun V Tali Air Hilir Desa Tali Air Permai Kecamatan Tanjung Tiram. Pengujian secara parsial diperoleh hasil untuk faktor Harga (4,448), Kualitas Produk (4,860) dan Kepuasn Konsumen (5,893). Dengan demikian secara parsial pengaruh yang dominan terhadap Loyalitas Konsumen Pada Masyarakat Dusun V Tali Air Permai Desa Tali Air Permai Kecamatan Tanjung Tiram adalah Kepuasa Konsumen. Nilai koefesian determinasi yang disesuaikan (Adjusted R Square) sebesar 0,816 atau sebesar 81,6%. Hal ini menunjukkan bahwa loyalitas konsumen berpengaruh terhadap Harga, Kualitas Produk dan Kepuasan Konsumen sebesar 81,6% sisanya sebesar 18,4% dijelaskan faktor lainnya yang tidak diteliti dalam penelitian lainnya.Kata Kunci : Harga, Kualitas Produk, Kepuasan Konsumen, Loyalitas Konsumen
PENGARUH DER, ROE, EPS, DAN NPM TERHADAP HARGA SAHAM PADA PERUSAHAAN JASA YANG TERDAFTAR DI BEI BUDI MAYA SARI; HADI SURIONO
Jurnal Manajemen, Ekonomi Sains Vol 2, No 1 (2020): AGUSTUS 2020
Publisher : Universitas Asahan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36294/mes.v2i1.1415

Abstract

Penelitian ini bertujuan untuk menguji “Pengaruh DER, ROE, EPS dan NPM Terhadap Harga Saham Pada Perusahaan Yang Terdaftar di BEI Periode”. Populasi dalam penelitian ini terdiri dari 10 perusahaan Jasa Yang Terdaftar di BEI dari sampel sebanyak 40 sampel. Hasil penelitian menunjukkaan bahwa secara parsial nilai signifikan DER sebesar 0,123 > 0,05 tidak berpengaruh signifikan terhadap Harga Saham. ROE sebesar 0,033 < 0,05 menunjukkan ROE signifikan terhadap Harga Saham. EPS sebesar 0,002 < 0,05 dimana EPS berpengaruh signifikan terhadap Harga Saham. NPM sebesar 0,049 < 0,05 menunjukkan bahwa NPM berpengaruh signifikan terhadap Harga Saham. Hasil penelitian secara simultan sebesar 0,000 < 0,05 dan nilai Fhitung (9,177) > Ftabel(2,64), dapat disimpulkan bahwa H0 ditolak dan H2 diterima.Kata Kunci : DER, ROE, EPS, NPM dan Harga Saham.
PENGARUH STRATEGI PEMASARAN TERHADAP KEPUASAN KONSUMEN PENGGUNA JASA KERETA API EKONOMI PADA PT. KAI (PERSERO) KISARAN. Hadi Suriono
JURNAL PIONIR Vol 2, No 5 (2018): Juli-Desember
Publisher : Universitas Asahan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (106.355 KB) | DOI: 10.36294/pionir.v2i5.317

Abstract

Penelitian ini bertujuan untuk menganalisis serta mendiskripsikan pengaruh antara harga, promosi,dan fasilitas terhadap kepuasan konsumen pengguna jasa transportasi kereta api Putri Deli. Populasinyaadalah pengguna kereta api Putri Deli yang telah beberapa kali menggunakan jasa KA. Putri Deli Kisaran.Sedangkan sampelnya adalah pengguna jasa kereta api Putri Deli Kisaran sebanyak 125 responden,dengan teknik pengambilan sampel yang digunakan adalah Purposive sampling.Metode analisis data yang digunakan adalah analisis kuantitatif dengan menggunakan uji validitas,uji reliabilitas, uji normalitas, uji asumsi klasik, analisis regresi linier berganda. Berdasarkan hasilperhitungan menunjukkan bahwa variabel harga terhadap kepuasan konsumen adalah signifikan.Berdasarkan hasil perhitungan menunjukkan bahwa variabel promosi terhadap kepuasan konsumenadalah signifikan. Berdasarkan hasil perhitungan menunjukkan bahwa variabel fasilitas terhadapkepuasan konsumen adalah signifikan.Berdasarkan hasil estimasi atau regresi, persamaan regresi dapat dirumuskan Y = 1,598 + 0,407 X1+ 0,089 X2 + 0,509X3thitung untuk variabel harga sebesar 6,993 sedangkan ttabel sebesar 1,979 dengan signifikansi 0,000 <0,05.Dari hasil tersebut dapat diketahui bahwa thitung > ttabel (6,993 > 1,979) hal ini menyatakan bahwa adapengaruh positif dan signifikan harga terhadap kepuasan konsumen.thitung untuk variabel promosi sebesar 2,061 sedangkan ttabel sebesar 1,979 dengan signifikansi 0,041< 0,05.Dari hasil tersebut dapat diketahui bahwa thitung > ttabel (2,061 > 1,979) hal ini menyatakan bahwa adapengaruh positif dan signifikan promosi terhadap kepuasan konsumen.thitung untuk variabel fasilitas sebesar 7,892 sedangkan ttabel sebesar 1,979 dengan signifikansi 0,000< 0,05.Dari hasil tersebut dapat diketahui bahwa thitung > ttabel (7,892 > 1,979) hal ini menyatakan bahwa adapengaruh positif dan signifikan fasilitas terhadap kepuasan konsumen.Nilai Fhitung = 127,619 > Ftabel = 2,68 dan sig = 0,000 < 0,05 ini berarti variabel independen harga,promosi, dan fasilitas secara simultan benar-benar berpengaruh signifikan terhadap variabel dependenkepuasan konsumenKata kunci : Harga, Promosi, Fasilitas, Kepuasan Konsumen
Memahami Dampak Greenflation terhadap Dinamika Harga Konsumen: Analisis Komparatif Surya Bakti; Hadi Suriono; Durahman Marpaung; Lukman Nuzul Hakim
Journal on Education Vol 7 No 1 (2024): Journal on Education: Volume 7 Nomor 1 Tahun 2024
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v7i1.7060

Abstract

This article discusses the impact of greenflation on consumer price dynamics. Greenflation is a phenomenon that arises from the global drive towards sustainability, where increased demand for environmentally friendly products and technologies can lead to price increases due to higher production costs or limited availability. This study uses a literature review method to analyze the direct and indirect impacts of greenflation on consumer prices and compares these impacts across various countries or economic sectors. The research findings show that investments in green technology, environmental regulations, and changes in supply chains can increase production costs and final product prices. Direct impacts of greenflation include rising energy and transportation costs, as well as higher prices for goods and services produced with stricter environmental standards. A comparison between developed and developing countries indicates that developed countries have greater resources to invest in green technology but also experience more significant greenflation. This article provides insights into effective ways to manage the impacts of greenflation, including the implementation of policies supporting sustainable business practices, fiscal incentives for green technology, and strict enforcement of environmental regulations.
Utilization of Google Classroom as an Effective Communication Medium to Increase Student Learning Motivation (Business Communication Lecture Study) Dailami; Aris Siregar; Hadi Suriono; Sri Rahmayanti
Jurnal Penelitian Pendidikan IPA Vol 11 No 2 (2025): February
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v11i2.10173

Abstract

This study aims to evaluate the effectiveness of Google Classroom (GCR) as a communication medium in enhancing student learning motivation within the Management Study Program at the Faculty of Economics, Asahan University. The integration of technology and information (IT) into the education sector, particularly in higher education, has become fundamental to the academic community's lifestyle. In this research, the authors employed descriptive qualitative research methods, utilizing data collection techniques that included text messages related to lecture assignments delivered via Google Classroom. The informants for this study comprised students enrolled in the Management Study Program at the Faculty of Economics, Asahan University, specifically those in their third semester of the 2023/2024 academic year, who participated in business communication courses facilitated by lecturers utilizing Google Classroom as part of the instructional process. The selected informants were drawn from parallel classes A and B through purposive sampling techniques, including ten individuals each from classes III-F, III-G, III-E, III-J, and III-L, resulting in a total sample size of 50 participants. The findings of this study indicate that the use of GCR as a communication medium is significantly beneficial for both lecturers and students, serving as an effective tool for enhancing student academic achievement in technological competencies.
Strategic integration of human resource management and marketing in the digital business era: A systematic literature review Hadi Suriono; Surya Bakti
Priviet Social Sciences Journal Vol. 5 No. 6 (2025): June 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i6.589

Abstract

This study explores the convergence of human resource management (HRM) and marketing within the context of digital transformation by employing a systematic literature review (SLR) approach to synthesize findings from 57 high-quality peer-reviewed articles published between 2010 and 2023. This review identifies key frameworks and technological enablers, such as digital readiness, CRM systems, AI, and cloud-based platforms that facilitate strategic alignment between HRM and marketing. Four major thematic areas have emerged: digital transformation frameworks, mediating roles of technology, integration benefits and challenges, and strategic recommendations. The results reveal that organizations integrating HRM and digital marketing are more likely to achieve enhanced organizational agility, customer satisfaction, and employee engagement. However, challenges such as cultural resistance, skill gaps, and data governance issues remain. This study contributes to the existing body of knowledge by offering a conceptual map of HRM marketing integration and presenting actionable insights for both scholars and practitioners in digital business transformation. Recommendations include fostering a digital-first culture, investing in continuous employee development, and deploying integrated digital infrastructure. Future research directions are proposed to empirically validate the reviewed frameworks and examine long-term integration outcomes.
Transformation of Generation Z's consumption behavior in the digital ecosystem: A theoretical review of social media-based marketing strategies Riy Dewantoro; Sariani Sariani; Hadi Suriono
Priviet Social Sciences Journal Vol. 5 No. 5 (2025): May 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i5.619

Abstract

This study aims to examine the transformation of consumption behavior among Generation Z in Indonesia within the context of the digital ecosystem, focusing on how social media shapes consumption patterns and influences marketing strategies adopted by businesses. This transformation reflects a shift from conventional consumption patterns rooted in functional needs toward more emotional, symbolic, and digitally-driven behaviors. Employing a qualitative descriptive approach through literature review, data were collected from various secondary sources, including scholarly journals, books, and recent research reports. The findings indicate that social media particularly influencer content and visual trends on platforms such as Instagram, TikTok, and YouTube plays a dominant role in shaping self-image and consumption preferences among Generation Z. Impulsive buying behavior is driven by e-commerce promotions, fear of missing out (FOMO), and peer pressure within digital communities. The ease of transactions via digital wallets, instant promotions, and seamless access to diverse products further reinforces a fast and instant consumption pattern. Unfortunately, this trend is not yet balanced by adequate financial literacy. These findings provide a crucial foundation for developing more personalized, interactive, and educational social media marketing strategies, while also supporting the enhancement of financial literacy among Generation Z, who are navigating an ever-evolving digital era.
Co-Authors ARIS SIREGAR BUDI MAYA SARI Dailami Durahman Marpaung Lukman Nuzul Hakim Nursya Fitri Riy Dewantoro Sariani Sariani Sri Rahmayanti SUMIATI SUMIATI Surya Bakti Surya Bakti