Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Perilaku dan Strategi Bisnis International Journal Management and Economic (IJME)
Santi Budiman
Sekolah Tinggi Ilmu Ekonomi Isti Ekatana Upaweda Yogyakarta
Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
THE EFFECT OF ONLINE STORE DESIGN QUALITY ON CONSUMER PURCHASING DECISIONS Santi Budiman; Parama Kartika Dewa
International Journal Management and Economic Vol. 5 No. 1 (2026): January: International Journal Management and Economic
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/ijme.v5i1.2531

Abstract

The purpose of this research is to enable online stores to develop effective strategies in focusing on the development of their existing design quality to ensure their platforms can maintain customer loyalty, encourage customers to make purchases, and generate other positive effects. The model in this study has a stage, namely design quality, which consists of usability, functionality, and sociability factors to shape purchasing decisions. Sampling was conducted using non-probability sampling and purposive sampling techniques with a sample size of 230 respondents. The criteria set for the sample were respondents who had made purchases at online stores within the last year. The questionnaire was distributed online to all respondents in the Special Region of Yogyakarta Province to meet data collection requirements. This study used multiple regression analysis processed with SPSS for Mac software. In general, the results of this study indicate that the variables of usefulness, functionality, and sociability have a positive effect on the variable of purchasing decision. The implication for online stores is to develop strategies to ensure that the quality of their platform design can trigger consumers to make purchases and even spread other positive effects, in line with the main objective of this study.
PERAN PERSEPSI OTENTISITAS, PERSEPSI NILAI, PERSEPSI RISIKO DAN KEPUASAN KONSUMEN TERHADAP NIAT PEMBELIAN KEMBALI PADA AIRBNB DAN HOTEL DI BALI Ermawati; Santi Budiman; Arif Siaha Widodo; Damiasih Damiasih
Jurnal Perilaku dan Strategi Bisnis Vol. 13 No. 2 (2025): Agustus
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26486/jpsb.v13i2.4850

Abstract

Airbnb has become a serious competitor to conventional hotels in the sharing economy. This study aims to compare the factors influencing customer satisfaction and repurchase intentions among Airbnb and hotel users in Bali. Using a survey method with 230 respondents, the factors examined included perceived authenticity, perceived value, and perceived risk. The results showed that perceived authenticity and perceived risk had a positive and significant influence on customer satisfaction. Meanwhile, perceived risk did not have a significant negative influence. Other findings indicate that customer satisfaction positively and significantly influenced repurchase intentions. While there was a significant difference in satisfaction levels between Airbnb and hotel users, there was no significant difference in repurchase intentions between the two groups.
Co-Authors Arif Siaha Widodo Damiasih Dewa, Parama Kartika Ermawati