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Khoirul Anwar
STAI Nahdlatul Ulama (STAINU) Malang; Indonesia
Economics, Econometrics & Finance

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Digital Marketing Sebagai Upaya meningkatan Usaha di Anugerah Wira Angkasa Khoirul Anwar
AL-MANSYUR: Jurnal Ekonomi Syariah Vol 4 No 2 (2025): DIGITAL MARKETING
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This study examines the impact of implementing digital marketing on business growth at Anugerah Wira Angkasa, particularly in the post-pandemic era of COVID-19, which has restricted face-to-face interactions. Using a qualitative case study approach, this research analyses digital marketing strategies through social media, particularly Instagram, and their impact on increasing student numbers and enhancing brand awareness. The results of the study indicate that digital marketing offers various advantages over conventional strategies, such as cost-effectiveness, broader reach, faster branding processes, and significant opportunities for sales growth. Anugerah Wira Angkasa successfully increased its social media followers from 1,500 in 2020 to 4,500 in 2025, contributing to increased business volume and interest from prospective students. Key factors in the success of digital marketing include selecting the right platform, content quality, consistency in posting, and understanding social media algorithms. Thus, digital marketing has proven to be an important strategy for enhancing competitiveness, ensuring business sustainability, and aligning with Islamic values that promote productivity and innovation.
Revitalisasi Zakat Mal sebagai Instrumen Pemberdayaan Ekonomi Masyarakat Karangploso Khoirul Anwar; Firda Rahma; Nita Romadiyah
AL-MANSYUR: Jurnal Ekonomi Syariah Vol 5 No 1 (2026): ETIKA BISNIS ISLAM & REVITALISASI ZAKAT MAAL
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Zakat mal merupakan salah satu instrumen penting dalam sistem ekonomi Islam yang memiliki dimensi ibadah sekaligus sosial-ekonomi. Secara ideal, zakat berfungsi sebagai mekanisme distribusi kekayaan untuk mengurangi kesenjangan sosial, menanggulangi kemiskinan, dan mewujudkan keadilan ekonomi. Namun, dalam praktiknya, pengelolaan zakat mal di tingkat lokal, khususnya di Kecamatan Karangploso Kabupaten Malang, masih cenderung bersifat konsumtif dan insidental sehingga belum mampu menciptakan dampak ekonomi jangka panjang bagi mustahik.. Hasil kajian menunjukkan bahwa potensi zakat mal di Kecamatan Karangploso cukup besar, namun belum dikelola secara optimal akibat rendahnya kesadaran muzakki, lemahnya sosialisasi, serta rendahnya tingkat kepercayaan masyarakat terhadap lembaga pengelola zakat. Oleh karena itu, revitalisasi zakat mal melalui penguatan tata kelola, peningkatan profesionalisme amil zakat, serta pengembangan zakat produktif menjadi langkah strategis untuk meningkatkan kemandirian ekonomi mustahik. Optimalisasi zakat produktif diharapkan mampu mendorong transformasi mustahik menjadi muzakki secara berkelanjutan dan menjadikan zakat sebagai pilar pembangunan ekonomi masyarakat berbasis keadilan dan kesejahteraan sosial. Tujuan: untuk menganalisis peran zakat mal serta urgensi revitalisasinya sebagai instrumen pemberdayaan ekonomi masyarakat. Metode: penelitian yang digunakan adalah penelitian kepustakaan (library research) dengan pendekatan kualitatif deskriptif-analitis
Peran Media dalam Strategi Pemasaran Digital Berbasis Konten Tiktok Menurut Hukum Islam Khoirul Anwar; Adibbatus Silfiyah; Sela Anggraini; Nailul Fauziyah
AL-MANSYUR: Jurnal Ekonomi Syariah Vol 5 No 1 (2026): ETIKA BISNIS ISLAM & REVITALISASI ZAKAT MAAL
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This research aims to comprehensively analyze the role of the TikTok platform as a digital marketing strategy instrument within the framework of Islamic law (Fiqh Muamalah). Amidst massive economic digitalization, TikTok—through its For You Page (FYP) algorithm, Live Shopping features, and Affiliate system—has revolutionized the interaction between sellers and buyers. However, the penetration of this technology brings serious ethical implications, ranging from the potential for gharar (uncertainty) in visual descriptions to violations of muru’ah (honor/modesty) in creative content. Employing a descriptive-qualitative method through a literature study of seven key references, this research finds that TikTok marketing is fundamentally aligned with Sharia principles, provided it fulfills the pillars of honesty (shiddiq), transparency (tabayyun), and fairness in information distribution. This study recommends a digital marketing framework that is not solely profit-oriented (economic falah) but also grounded in theological values to achieve blessing (barakah) in muamalah within the cyber era.
Co-Authors Adibbatus Silfiyah Firda Rahma Nailul Fauziyah Nita Romadiyah Sela Anggraini