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All Journal Besari: Journal of Social and Cultural Studies Noor: Journal of Islamic Studies
Hadhisty Amalia
Universitas Islam Negeri Sultan Thaha Saifuddin, Jambi, Indonesia
Religion Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Memes as Digital Exegesis: Reinterpreting the Prohibition of Muslim Women Traveling Without a Mahram on the Instagram Account @ukhtiakhiantiselfie Hadhisty Amalia; Ilzam Hubby Dzikrillah Alfani
Noor: Journal of Islamic Studies Vol. 2 No. 1 (2026): Islam Facing Modern Challenges?
Publisher : Yayasan Penelitian dan Pengabdian Masyarakat Sisi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69836/noor.v2i1.241

Abstract

This article explores how Islamic memes on Instagram serve as digital interpretations of hadith, focusing specifically on the prohibition for Muslim women to travel without a mahram, as presented on the account @ukhtiakhiantiselfie. The study employs Paul Ricoeur’s hermeneutic theoryconsisting of pre-understanding, distanciation, and appropriation to analyze the process of meaning transformation that occurs when hadith is presented visually through social media. Using qualitative content analysis, the research examines how selected memes reflect, reinterpret, or even simplify the original meaning of hadith texts. The findings reveal that meme-based da’wah not only conveys religious messages in a concise and appealing format, but also opens space for new interpretations shaped by the readers’ social context. While some memes tend to reinforce a literal understanding of hadith, others offer implicit room for contextualization. This indicates that meme culture participates in the dynamic construction of religious meaning in the digital era. However, the simplification of sacred texts into visual content poses interpretive challenges, particularly when context and scholarly explanation are omitted. This study concludes that social media can act both as a platform for religious dissemination and as a site of interpretative negotiation between text, media, and audience.
Mengkritisi Dakwah di Media Sosial dengan Tafsir Al-Qur'an: Analisis Hermeneutika Kritis atas Konten Viral: Criticizing Da'wah on Social Media with Qur'anic Interpretation: A Critical Hermeneutic Analysis of Viral Content Ilzam Hubby Dzikrillah Alfani; Mukhsin Mukhsin; Hadhisty Amalia
Besari: Journal of Social and Cultural Studies Vol. 3 No. 2 (2026): Besari: Journal of Social and Cultural Studies
Publisher : PC Ikatan Sarjana Nahdlatul Ulama Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71155/besari.v3i2.186

Abstract

This study evaluates Qur’anic interpretation validity in viral social media da‘wah (Instagram, TikTok, YouTube) using a naqd al-tafsīr framework. Analyzing 150 viral samples (March–June 2024) via mixed methods, findings show problematic patterns in 92% of content: opinion ayatification, decontextualization, and identity politics instrumentalization. Notably, 76.7% neglect asbāb al-nuzūl, dominated by clickbait logic and group bias. This shifts authority from 'ilm to affect and algorithms, causing a hermeneutical crisis in the attention economy. The study proposes a digital hermeneutical ethics framework, including creator accountability, platform governance, and critical literacy, to preserve interpretive integrity.   Penelitian ini mengevaluasi validitas penafsiran Al-Qur'an dalam dakwah viral media sosial (Instagram, TikTok, YouTube) menggunakan kerangka naqd al-tafsīr. Menganalisis 150 sampel viral (Maret–Juni 2024) secara mixed-methods, temuan menunjukkan pola problematik pada 92% sampel: ayatifikasi opini, dekontekstualisasi, dan instrumentalisasi politik identitas. Sebanyak 76,7% konten mengabaikan asbāb al-nuzūl serta didominasi clickbait dan bias kelompok. Fenomena ini menggeser otoritas dari 'ilm ke afek dan algoritma, memicu krisis hermeneutika dalam ekonomi perhatian. Penelitian merekomendasikan kerangka etika hermeneutika digital, meliputi tanggung jawab kreator, tata kelola platform, dan literasi kritis, guna menjaga integritas penafsiran. 
Co-Authors Ilzam Hubby Dzikrillah Alfani Mukhsin Mukhsin