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Fransiska Fransiska
Sekolah Tinggi Ilmu Komunikasi Profesi Indonesia
Astronomy Education Engineering Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences

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Pengaruh Visualisasi dan Kualitas Foto Produk Kuliner dengan Smartphone Terhadap Minat Beli Konsumen pada UMKM Pasar Cikunir Bekasi Pepen Sumirat; Yang Gusti Feriyanti; Suparyadi Suparyadi; Fransiska Fransiska; Rafi'i Rafi'i
Jurnal Inovasi Global Vol. 4 No. 2 (2026): Jurnal Inovasi Global
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jig.v4i2.513

Abstract

Penelitian ini bertujuan untuk mengeksplorasi pengaruh visualisasi dan kualitas foto produk berbasis smartphone terhadap minat beli konsumen di UMKM sektor kuliner, khususnya di Pasar Cikunir, Bekasi. Pendekatan kuantitatif diterapkan dengan menggunakan teknik purposive sampling untuk memilih 105 responden yang memenuhi kriteria tertentu. Penentuan jumlah sampel ini mengikuti pedoman praktis yang memastikan kecukupan data untuk analisis statistik yang valid. Hasil analisis regresi berganda menunjukkan pengaruh simultan yang sangat signifikan (R² = 97,9%), dengan uji F yang menunjukkan nilai lebih besar dari nilai tabel, serta hasil uji t yang signifikan, mengonfirmasi bahwa kualitas foto dan visualisasi memiliki pengaruh yang besar terhadap niat beli konsumen. Penelitian ini juga menemukan bahwa visualisasi produk yang menarik dan foto berkualitas tinggi dapat mempengaruhi persepsi konsumen, yang pada gilirannya meningkatkan minat beli. Oleh karena itu, disarankan agar pelaku UMKM di sektor kuliner meningkatkan keterampilan visualisasi foto mereka melalui pelatihan yang tepat agar dapat memanfaatkan potensi pemasaran digital secara maksimal, khususnya di platform media sosial yang menekankan konten visual berkualitas tinggi.
Difusi Inovasi dalam Film “Toilet” Fransiska Fransiska
MUKASI: Jurnal Ilmu Komunikasi Vol. 3 No. 3 (2024): Agustus 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v3i3.3002

Abstract

Sanitation is a polemic faced by developing countries. There are various reasons why sanitation is still underdeveloped in some areas such as poverty, culture, customs and others. Inability to sanitation can unknowingly result in losses for the community, losses experienced such as the emergence of diseases such as skin diseases, dirty environments and well water pollution. The purpose of this study is to illustrate that it is not easy to adopt a habit in society that is translated into an Indian film entitled "Toilet". The method used in this study is qualitative descriptive. The data collection technique uses observation by watching toilet films and determining the seconds that describe the spread of innovation absorption. The results of the study in this film illustrate that the absorption or adoption of a habit has a fairly difficult process. Where a country or region has norms that apply such as a culture that has been passed down from generation to generation, so if there is something new, it is not necessarily easily accepted by the surrounding environment. As depicted in the toilet film which explains that toilets, especially for defecating, are prohibited from being installed in the house, because ancestral teachings explain that dirty things should not be in the house, so that the activity is carried out in open fields or in fields.
Strategi Komunikasi PT. Mustika Ratu dalam Meningkatkan Reputasi Perusahaan Fransiska Fransiska; Bintang Nurijadi
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 1 (2025): Februari 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i1.3481

Abstract

Public relations communication strategy greatly influences the formation and maintenance of a company's reputation. PT. Mustika Ratu is a company that produces cosmetics and herbal medicine. With so many competitors in this modernization era, PT. Mustika Ratu who has a vision to inherit Indonesian culture must adapt to the times to be able to continue to exist among generation Z, one of which is RTD (Ready To Drink) herbal products packaged in UHT (Ultra High Technology). This study aims to understand the public relations communication strategy carried out by PT. Mustika Ratu to build a reputation. The method used in this research is descriptive qualitative. Data collection techniques using interviews and observation. The result of this research is to know the communication strategy of PT. Mustika Ratu goes through 4 stages, namely situation analysis, planning, implementation and evaluation so that the strategies implemented can run efficiently and effectively as expected by the company and have a good reputation in the eyes of stakeholders.
Co-Authors Bintang Nurijadi Pepen Sumirat Rafi'i Rafi'i Suparyadi Suparyadi Yang Gusti Feriyanti