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All Journal INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Jurnal Ilmu Komunikasi Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Bintang Nurijadi
Sekolah Tinggi Ilmu Komunikasi Profesi Indonesia
Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Secondary Socialization Model In Effort to Prevent The Spread of Covid-19 for Residents of Rt 015 Rw 08 Palmeriam Matraman East Jakarta Novida Irawan; Bintang Nurijadi; Nabila Salmin Al Jaedi
International Journal of Education, Information Technology, and Others Vol 6 No 1 (2023): International Journal of Education, information technology and others
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.7556571

Abstract

Socialization activities carried out by the government during the Covid-19 Pandemic to convey information to the public up to the RT environment level. The socialization was carried out to increase the danger posed and prevent the spread of Covid-19. Socialization needs to be carried out in the RT which is the closest part to the residents so that the delivery of information in the socialization is easily conveyed. This study discusses the secondary socialization model an effort to prevent the spread of Covid-19 in the RT 015 RW 08 Palmeriam Matraman East Jakarta. The purpose of this study was to understand the secondary socialization model used by RT administrators in delivering socialization. This study was analyzed through a secondary socialization model. The research used is qualitative with in-depth interviews, observation, and documentation as a source of data collection. The results showed that RT 015 RW 08 Palmeriam Matraman East Jakarta conducted socialization using a secondary socialization model. Socialization is done directly through individuals to the public. So that through secondary socialization it can help provide an understanding of the dangers and prevention of the spread of Covid-19
Peningkatan Literasi Digital UMKM Melalui Pelatihan Konten Kreatif Berbasis Smartphone di Villa Mutiara, Bogor Jawa Barat : Pengabdian Izzati Rizal; Bintang Nurijadi; Jamalullail; Salfhaoctha Friemay Aliefia Poetry; Murtiadi; Khairatun Niswa Aceh 26
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 5 No. 1 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 5 Nomor 1 (Juli 2026 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v5i1.7340

Abstract

Transformasi digital membuka peluang besar bagi Usaha Mikro, Kecil, dan Menengah (UMKM) untuk memperluas jangkauan pasar, namun keterbatasan literasi digital masih menjadi kendala utama dalam mengoptimalkan potensi tersebut. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan literasi digital pelaku UMKM di Villa Mutiara, Bogor, melalui pelatihan pembuatan konten kreatif berbasis telepon pintar (smartphone). Pendekatan yang digunakan adalah Participatory Action Research (PAR), yang melibatkan peserta secara aktif dalam proses identifikasi kebutuhan, pelaksanaan pelatihan, evaluasi, dan pendampingan. Kegiatan ini diikuti oleh 25 pelaku UMKM dari berbagai sektor, dengan fokus pada peningkatan keterampilan fotografi produk, videografi berbasis storytelling, serta penyuntingan konten menggunakan aplikasi sederhana seperti Canva dan CapCut. Hasil evaluasi menunjukkan adanya peningkatan rata-rata skor literasi digital peserta dari 42% pada pre-test menjadi 81% pada post-test, dengan peningkatan paling signifikan pada aspek pengetahuan media sosial. Selain peningkatan keterampilan teknis, pelatihan ini juga menumbuhkan kepercayaan diri peserta dalam memanfaatkan teknologi digital serta melahirkan komunitas digital "UMKM Villa Mutiara" yang berfungsi sebagai wadah berbagi pengetahuan dan kolaborasi. Kegiatan ini membuktikan bahwa pelatihan berbasis PAR efektif dalam mengintegrasikan pembelajaran praktis dengan pemberdayaan masyarakat, serta berpotensi menjadi model replikasi untuk memperkuat ekosistem digital UMKM di tingkat lokal.
Strategi Komunikasi PT. Mustika Ratu dalam Meningkatkan Reputasi Perusahaan Fransiska Fransiska; Bintang Nurijadi
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 1 (2025): Februari 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i1.3481

Abstract

Public relations communication strategy greatly influences the formation and maintenance of a company's reputation. PT. Mustika Ratu is a company that produces cosmetics and herbal medicine. With so many competitors in this modernization era, PT. Mustika Ratu who has a vision to inherit Indonesian culture must adapt to the times to be able to continue to exist among generation Z, one of which is RTD (Ready To Drink) herbal products packaged in UHT (Ultra High Technology). This study aims to understand the public relations communication strategy carried out by PT. Mustika Ratu to build a reputation. The method used in this research is descriptive qualitative. Data collection techniques using interviews and observation. The result of this research is to know the communication strategy of PT. Mustika Ratu goes through 4 stages, namely situation analysis, planning, implementation and evaluation so that the strategies implemented can run efficiently and effectively as expected by the company and have a good reputation in the eyes of stakeholders.
Co-Authors Fransiska Fransiska Izzati Rizal Jamalullail Khairatun Niswa Aceh 26 Murtiadi Nabila Salmin Al Jaedi Novida Irawan Salfhaoctha Friemay Aliefia Poetry