Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Innovation Business Management and Accounting Journal
Hilman Abdurrahman
Universitas Winaya Mukti
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Dinamika Komunikasi Bisnis Digital dalam Kampanye Marketplace di Media Sosial: Analisis Interaksi Pengguna Berbasis Social Network Analysis Widiya Avianti; Hilman Abdurrahman; Pupu Sri Andriyani; Intan Yuniar Putri Sukanda; Iseu Nur Latifah
MAMEN: Jurnal Manajemen Vol. 5 No. 2 (2026): April 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v5i2.7834

Abstract

Digital transformation in the trade sector has encouraged marketplaces to utilize social media as a primary medium for business communication and marketing activities. Promotional campaigns such as discounts, free shipping, shopping vouchers, and flash sales are widely used strategies to attract consumer attention and increase user engagement within the online shopping ecosystem. This article aims to analyze how digital business communication is implemented in marketplace marketing campaigns on social media, identify communication barriers that occur, and understand patterns of user interaction in digital conversations. The study employs a qualitative descriptive approach using Social Network Analysis and NVivo software to process data from social media conversations related to marketplace promotional campaigns. The analysis reveals that user discussions are dominated by price promotion themes, particularly discounts and free shipping, which play a major role in attracting consumer interest. In addition, consumer trust and shopping experience emerge as important factors that strengthen user engagement in digital interactions. These findings indicate that the effectiveness of business communication in marketplace marketing depends not only on promotional intensity but also on the platform’s ability to build consumer trust and provide a positive shopping experience within the digital commerce ecosystem.
Factors for Improving Employee Performance in Public Service Organizations in the Aquaculture Sector Widiya Avianti; Hilman Abdurrahman; Millawati Millawati
Innovation Business Management and Accounting Journal Vol. 4 No. 1 (2025): January - March
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/ibmaj.2025.013

Abstract

Performance Appraisal System (SKP). According to this regulation, the performance appraisal of civil servants consists of two main aspects, namely the work results achieved and behavioral assessments related to work behavior. It aims to improve the effectiveness and efficiency of civil servant performance appraisals, as well as ensuring that civil servants provide the best public services to the community. Identifying factors that can increase motivation and analyzing performance appraisals that hinder efforts to increase employee motivation within the Organizations in the Aquaculture Sector of Purwakarta Regency. ways to improve employee performance are through training in accordance with their fields, increasing insight through intensive meetings or regular briefings that discuss ongoing work programs, and providing salaries or allowances commensurate with the performance shown by employees. With good work ability, the overall performance of the Organizations in the Aquaculture Sector can improve.
Co-Authors Intan Yuniar Putri Sukanda Iseu Nur Latifah Millawati Millawati Pupu Sri Andriyani Widiya Avianti