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All Journal Literacy : International Scientific Journals of Social, Education, Humanities Indonesian Economic Review
Jessica Fernanda Audrelya
Universitas Trunojoyo Madura
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Analysis of the Influence of Discount Promotions on Students' Purchase Decisions on the Shopee E-Commerce Platform Jessica Fernanda Audrelya; Moh Hafis Xafier; Nurul Maisyaroh; Muhammad Alkirom Wildan
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 4 No. 1 (2025): April : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/literacy.v4i1.2162

Abstract

This study aims to understand the impact of discount promotions on consumer purchasing decisions on the Shopee platform. In today's digital era, e-commerce has brought major changes in people's shopping patterns, where discounts are one of the most attention-grabbing strategies. Through a quantitative approach, data was collected from 100 students of Trunojoyo University Madura who are active users of Shopee. The results showed that discounts have a real influence on purchasing decisions. Discounts are not only able to attract consumers' attention, but also encourage them to make purchases immediately and build loyalty to the platform. This finding reinforces that discount promotion is still one of the effective marketing strategies in the face of fierce competition in the e-commerce industry.
Leadership in Startup Ecosystems and Unicorns: How Successful Startup Leaders Develop a Culture of Innovation and Exponential Growth Salsabilah Al Fitri; Jessica Fernanda Audrelya; Alfi Manzilatur Rohmah; Mochammad Isa Anshori
Indonesian Economic Review Vol. 5 No. 1 (2025): February : Indonesian Economic Review
Publisher : Cahaya Abadi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53787/iconev.v5i1.52

Abstract

This research investigates the role of leadership in building a culture of innovation and driving rapid growth in startups and unicorn companies. The main objective of this research is to identify the principles of effective leadership as well as the challenges faced in creating a culture of innovation. The methodology used was a case study with a qualitative approach, which included literature analysis and in-depth interviews with leaders from various sectors. The research findings show that successful leaders in startups tend to create an environment that supports experimentation, integrate technology in the work process, and apply collaborative and inclusive leadership principles. In addition, a deep understanding of market dynamics is also an important factor in formulating innovative strategies. Key challenges faced include resistance to change, managing diverse teams, and pressure to adapt to rapid market changes. The article concludes that effective leadership, supported by good communication, adaptability, and collaboration, is a key element in achieving exponential growth and corporate sustainability. Therefore, it is important for organizations to provide training and development for leaders to enhance their skills, thereby creating a more innovative and productive work culture.
Co-Authors Alfi Manzilatur Rohmah Moh Hafis Xafier Muhammad Alkirom Wildan Nurul Maisyaroh Salsabilah Al Fitri