<![CDATA[This study investigates the roles of digital promotion, social media engagement, and perceived value in driving customer experience and employee performance, with marketing agility examined as a moderating factor. Using data collected from 200 modern culinary SMEs across Indonesia, the study employs Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the proposed relationships. The results reveal that digital promotion directly enhances employee performance but does not significantly influence customer experience. Social media engagement and perceived value are found to have strong positive effects on customer experience. Customer experience, in turn, significantly improves employee performance and mediates the relationship between perceived value and employee performance. However, customer experience does not mediate the relationship between digital promotion and employee performance. Additionally, marketing agility does not moderate the relationship between customer experience and employee performance. These findings suggest that experiential mechanisms selectively transmit the effects of marketing stimuli to internal performance outcomes. The study contributes to service-dominant logic and experiential marketing literature by highlighting the conditional role of customer experience and questioning the universal relevance of marketing agility. Practically, the findings provide strategic guidance for culinary SMEs in aligning marketing initiatives with service delivery and employee effectiveness.]]>
