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PENGARUH DIMENSI TOTAL QUALITY MANAGEMENT TERHADAP KINERJA KARYAWAN HOTEL ZALMA DAN HOTEL ZAVIER DI KOTA BATU Juli Handayani; Arief Purwanto
JIM (Jurnal Ilmu Manajemen) Vol 5, No 2 (2019): JURNAL ILMU MANAJEMEN
Publisher : BADAN PENERBITAN UNIVERSITAS WIDYAGAMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/jim.v5i2.1668

(TQM) terhadap kinerja karyawan Hotel Zalma dan Hotel Zavier di Kota Batu. Berdasarkan tujuan penelitian yang telah ditetapkan, maka jenis penelitian ini adalah penelitian asosiatif kausal yaitu hubungan yang bersifat sebab akibat. Jumlah sampel dalam penelitian adalah sejumlah 50 karyawan/responden.Hasil penelitian ini menunjukkan bahwa : (1) Fokus pada pelanggan berpengaruh terhadap peningkatan kinerja karyawan; (2) Obsesi terhadap kualitas berpengaruh terhadap kinerja karyawan; (3) Pendekatan ilmiah berperanan penting terhadap kinerja karyawan; (4) Komitmen jangka panjang berpengaruh berlawanan terhadap kinerja karyawan; (5) Kerjasama tim berpengaruh terhadap kinerja karyawan; (6) Perbaikan sistem berkesinambungan kurang berpengaruh dan bersifat berlawanan terhadap kinerja karyawan; (7) Pendidikan dan pelatihan kurang berpengaruh dan berlawanan terhadap kinerja karyawan; (8) Kebebasan terkendali berpengaruh kuat terhadap kinerja karyawan; (9) Kesatuan tujuan berpenegaruh rendah dan bersifat berlawanan terhadap kinerja karyawan; (10) Keterlibatan dan pemberdayaan karyawan berpengaruh besar terhadap kinerja karyawan di hotel Zalma dan hotel Zavier . Kata Kunci : Total Quality Management (TQM), Kinerja Karyawan Abstract: This study aims to determine the effect of Total Quality Management (TQM) on the performance of Hotel Zalma and Zavier Hotel employees in Batu City. Based on the research objectives that have been determined, the type of this research is causal associative research, namely relationships that are causal. So the number of samples in the study were 50 employees / respondents.The results of this study indicated that: (1) Focus on customers has an effect on improving employee performance; (2) An obsession with quality affects employee performance; (3) The scientific approach plays an important role in employee performance; (4) Long-term commitment has an adverse effect on employee performance; (5) Team collaboration influences employee performance; (6) Continuous system improvement is less influential and is opposite to employee performance; (7) Education and training are less influential and contrary to employee performance; (8) Controlled freedom has a strong influence on employee performance; (9) Unity of purpose has a low influence and is opposite to employee performance; (10) Employee involvement and empowerment have a big influence on employee performance in hotel Zalma dan hotel Zavier .Keywords: Total Quality Management (TQM), Employee Performance

PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI SAMAKOI FARM, PURBALINGGA Juli Handayani
Economics, Social, and Humanities Journal (Esochum) Vol. 1 No. 2 (2022): Economics, Social, and Humanities Journal (Esochum)
Publisher : Faculty of Social, Economics and Humanities

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (499.526 KB)

This study aims to determine the effect of product quality on consumer purchasing decisions at Samakoi Farm, Purbalingga. The type of research is quantitative with a accidental sampling technique. Quantitative analysis technique with multiple linear regression analysis is used in this study. The dimensions of product quality in this study are product features, product durability, product reliability, conformance to specifications, product aesthetics. The results showed that from the five dimensions of product quality, there was one dimension of product durability that did not affect consumer purchasing decisions at Samakoi Farm, Purbalingga, while the other dimensions had an effect. However, if the test is carried out together there is an effect of product quality of 99.48% on consumer purchasing decisions at Samakoi Farm, Purbalingga. The high influence of these five dimensions shows the essence of a quality product.

The Use of Social Media Marketing on Marketing Performance with Digital Capability as a Mediating Variable in Service MSMEs Purnamasari, Melan Susanty Purnamasari; Suwali, Suwali; Putranto, Afif Hendri Putranto; Syafi'ah, Syafi'ah; Handayani, Juli Handayani; Hasibuan, Reza Rahmadi Hasibuan
International Journal of Technology and Education Research Vol. 2 No. 02 (2024): April - June, International Journal of Technology and Education Research(IJETE
Publisher : International journal of technology and education research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijeter.v2i02.1283

This study aims to analyze the influence of social media marketing on marketing performance and digital capability in service-sector SMEs. The first hypothesis states that social media marketing has a positive impact on marketing performance. However, the results indicate that this hypothesis is not proven, with a P-Value of 0.245, which is greater than the alpha value of 0.05, making the relationship insignificant. The second hypothesis posits that social media marketing has a positive effect on SMEs’ digital capability, which is confirmed with a P-Value of 0.000 (less than alpha 0.05). The third hypothesis states that digital capability positively influences marketing performance, also proven with a P-Value of 0.000. These results suggest that although social media marketing does not directly improve marketing performance in service-sector SMEs, it enhances SMEs’ digital capabilities, which, in turn, positively impact marketing performance. The study implies the importance of developing digital skills in SMEs to enhance marketing effectiveness. This research also provides recommendations for further studies considering different SME sectors and other mediating factors in the relationship between social media marketing and marketing performance.

DIGITAL TRANSFORMATION, SUSTAINABILITY, AND MSME PERFORMANCE: THE ROLE OF ORGANIZATIONAL AGILITY Handayani, Juli; Masrokhah, Siti
Ultima Management : Jurnal Ilmu Manajemen Vol 16 No 2 (2024): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v16i2.3911

Abstract- Micro, small, and medium-sized businesses (MSMBs) in the modern digital age are under increasing pressure to innovate and adapt to the ever-shifting demands of consumers. Keeping up with the competition and remaining relevant in the market now requires digital transformation for MSMEs. This study's overarching goal is to learn how digital transformation has affected the efficiency and productivity of micro, small, and medium-sized enterprises (MSMEs) in Central Java, and how sustainability practices have played a key role in their meteoric rise to the top. Sales growth, market reach, and customer happiness are some of the main performance factors that this study aims to understand through the application of digital tools and sustainable practices. In this study, quantitative research methods were employed. The total sample is 221 respondents. Purposive random sampling is the method used for sampling. Analysis of variance in this research makes use of SEM-PLS, or Structural Equation Modeling with Partial Least Squares. According to the findings, digital transformation has a beneficial impact on the performance and agility of micro, small, and medium-sized enterprises (MSME), and business sustainability also directly affects these metrics. Mediating the relationship between corporate sustainability and MSME performance, organizational agility was determined to be an important factor in increasing the efficacy of sustainable strategies. It appears that digital transformation may have an immediate effect on MSME performance independent of organizational agility, as the null hypothesis stating that agility mediates the connection between the two was not borne out. Keywords: Digital Transformation; Business Sustainability; Organizational Agility; MSME performance

ANALISIS PENGARUH KREATIVITAS PRODUK DAN PERSEPSI KONSUMEN TERHADAP PERTUMBUHAN PENJUALAN PADA UMKM BATIK DI KABUPATEN PURBALINGGA Handayani, Juli
DFAME Digital Financial Accounting Management Economics Journal Vol 2 No 1 (2024): FEBRUARI
Publisher : Awatara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61434/dfame.v2i1.146

Product creativity and consumer perception are two very relevant aspects to analyze, because both have a significant impact on sales growth. Product creativity creates uniqueness and appeal for consumers, while consumer perception plays an important role in forming a positive image of the product. The aim of this research is to examine the relationship between product creativity and the sales growth of Batik MSMEs in Purbalingga Regency and to examine the relationship between consumer perceptions and the sales growth of Batik MSMEs in Purbalingga Regency. Using multiple regression analysis, 97 respondents were tested using a questionnaire instrument. The results of this research are that product creativity has a positive effect on the sales growth of Batik MSMEs in Purbalingga Regency and consumer perception has a positive effect on the sales growth of Batik MSMEs in Purbalingga Regency.

Kepribadian Proaktif, Keterampilan Kerja, dan Kinerja Usaha pada Badan Usaha Milik Desa Handayani, Juli; Indra Surya Permana; Reza Rahmadi Hasibuan
DFAME Digital Financial Accounting Management Economics Journal Vol 2 No 2 (2024): MEI
Publisher : Awatara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61434/dfame.v2i2.179

This study aims to examine the impact of proactive personality on business performance and assess the role of job crafting as a mediating factor in the connection between proactive personality and business performance. The research will utilize a quantitative methodology and encompass the entire population of 53 business from BUMDes in Sokaraja District as the research sample. The sampling approach use saturated samples when the whole population is utilized as a research sample. The data was analyzed using SmartPLS. The data analysis revealed the following findings: 1) Proactive personality has a positive effect on business performance, 2) Job crafting influences business performance, 3) Proactive personality has a positive effect on job crafting, and 4) Job crafting as a mediator between proactive personality and business performance. Implications that can be inferred from the conclusions above are that BUMDes parties are anticipated to adopt a more inclusive approach, rather than only employing a hierarchical structure in BUMDes management, to provide business with greater autonomy to engage in job crafting.

Upaya Peningkatan Omset Penjualan Melalui Pelatihan Penggunaan Aplikasi Canva Bagi Wirausaha Muda Di Desa Kedungmenjangan Purbalingga Dyah Supriatin; Hima Barima; Juli Handayani; Agus Solehah
Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Vol 6 No 1 (2025): Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/abdilaksana.v6i1.44749

Wirausaha muda di Kedungmenjangan, Purbalingga, memiliki peran yang signifikan dalam pertumbuhan ekonomi lokal melalui usaha mikro, kecil, dan menengah (UMKM). Namun, meskipun kontribusi mereka penting, wirausaha muda di daerah ini menghadapi berbagai tantangan dalam mengembangkan dan mempertahankan usahanya. Salah satu masalah utama adalah rendahnya omset penjualan yang dialami banyak UMKM. Pelatihan Canva menjadi solusi penting bagi pelaku UMKM dan wirausaha muda dalam menghadapi tantangan promosi yang efektif di era digital. Banyak pelaku usaha menghadapi kendala dalam menciptakan konten visual yang menarik dan profesional, terutama karena keterbatasan keterampilan dalam desain grafis. Pelatihan Canva memberikan dampak positif yang signifikan bagi pelaku UMKM dalam meningkatkan keterampilan desain grafis dasar yang penting untuk promosi produk secara mandiri. Dengan menguasai fitur-fitur Canva, para peserta mampu menciptakan konten visual yang menarik, konsisten, dan profesional.

Peningkatan Kreatifitas Mahasiswa Melalui Workshop Pembuatan Hampers Sebagai Implementasi Program Wirausaha Merdeka Karunia Zuraidaning Tyas; Supriatin, Dyah; Handayani, Juli; Devi Yuliana Sari
Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Vol 6 No 2 (2025): Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/abdilaksana.v6i2.48900

Kegiatan Pengabdian kepada Masyarakat ini bertujuan untuk meningkatkan kreativitas dan jiwa kewirausahaan mahasiswa melalui workshop pembuatan hampers sebagai bagian dari implementasi Program Wirausaha Merdeka. Workshop dilaksanakan selama satu hari yang diikuti oleh peserta mahasiswa dan umum secara interaktif. Materi yang diberikan meliputi pemilihan bahan, teknik merangkai hampers, hingga pengenalan strategi pemasaran sederhana. Hasil evaluasi menunjukkan bahwa: 68% peserta mengalami peningkatan pemahaman dalam teknik pengemasan dan desain hampers, 63% merasa lebih percaya diri untuk memulai usaha kecil berbasis produk kreatif, 60% menyatakan tertarik mengembangkan hampers sebagai peluang usaha, baik secara individu maupun kelompok. Selain itu, 57% peserta menunjukkan peningkatan kreativitas dalam menata dan mengemas hampers secara estetik. Hasil ini menunjukkan bahwa workshop singkat ini mampu memberikan dampak positif dalam menumbuhkan keterampilan praktis sekaligus membangun semangat berwirausaha mahasiswa melalui produk kreatif yang memiliki potensi jual.

DIGITAL TRANSFORMATION, SUSTAINABILITY, AND MSME PERFORMANCE: THE ROLE OF ORGANIZATIONAL AGILITY Handayani, Juli; Masrokhah, Siti
ULTIMA Management Vol 16 No 2 (2024): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v16i2.3911

Abstract- Micro, small, and medium-sized businesses (MSMBs) in the modern digital age are under increasing pressure to innovate and adapt to the ever-shifting demands of consumers. Keeping up with the competition and remaining relevant in the market now requires digital transformation for MSMEs. This study's overarching goal is to learn how digital transformation has affected the efficiency and productivity of micro, small, and medium-sized enterprises (MSMEs) in Central Java, and how sustainability practices have played a key role in their meteoric rise to the top. Sales growth, market reach, and customer happiness are some of the main performance factors that this study aims to understand through the application of digital tools and sustainable practices. In this study, quantitative research methods were employed. The total sample is 221 respondents. Purposive random sampling is the method used for sampling. Analysis of variance in this research makes use of SEM-PLS, or Structural Equation Modeling with Partial Least Squares. According to the findings, digital transformation has a beneficial impact on the performance and agility of micro, small, and medium-sized enterprises (MSME), and business sustainability also directly affects these metrics. Mediating the relationship between corporate sustainability and MSME performance, organizational agility was determined to be an important factor in increasing the efficacy of sustainable strategies. It appears that digital transformation may have an immediate effect on MSME performance independent of organizational agility, as the null hypothesis stating that agility mediates the connection between the two was not borne out. Keywords: Digital Transformation; Business Sustainability; Organizational Agility; MSME performance

ANALISIS PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH Handayani, Juli
Perwira Journal of Economics & Business Vol 3 No 2 (2023)
Publisher : UNPERBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54199/pjeb.v3i2.212

The purpose of the study was to find out how the influence of tangibles, reliability, responsiveness, assurance and empathy variables on customer satisfaction. This type of research is quantitave with accidental sampling techniques and quantitative analysis techiiques with multiple linear regression. The results showed that the variables of tangibles, reliability, responsiveness, assurance, and empathy simultaneously or jointly affect the level of customer satisfaction. This is indicated by F count>F table, namely 29,834>2,20 or the Sig value F (0,000) < a = 0,05, the result is significant. Partially the variables that have a positive and significant effect are tangibles, reliability, assurance and empathy. Responsiveness varibles have a positive but not signisficant effect. The variables that have most dominant effect are empathy variables.

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