Garuda - Garba Rujukan Digital

PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI SAMAKOI FARM, PURBALINGGA Juli Handayani
Economics, Social, and Humanities Journal (Esochum) Vol. 1 No. 2 (2022): Economics, Social, and Humanities Journal (Esochum)
Publisher : Faculty of Social, Economics and Humanities

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (499.526 KB)

This study aims to determine the effect of product quality on consumer purchasing decisions at Samakoi Farm, Purbalingga. The type of research is quantitative with a accidental sampling technique. Quantitative analysis technique with multiple linear regression analysis is used in this study. The dimensions of product quality in this study are product features, product durability, product reliability, conformance to specifications, product aesthetics. The results showed that from the five dimensions of product quality, there was one dimension of product durability that did not affect consumer purchasing decisions at Samakoi Farm, Purbalingga, while the other dimensions had an effect. However, if the test is carried out together there is an effect of product quality of 99.48% on consumer purchasing decisions at Samakoi Farm, Purbalingga. The high influence of these five dimensions shows the essence of a quality product.

The Use of Social Media Marketing on Marketing Performance with Digital Capability as a Mediating Variable in Service MSMEs Purnamasari, Melan Susanty Purnamasari; Suwali, Suwali; Putranto, Afif Hendri Putranto; Syafi'ah, Syafi'ah; Handayani, Juli Handayani; Hasibuan, Reza Rahmadi Hasibuan
International Journal of Technology and Education Research Vol. 2 No. 02 (2024): April - June, International Journal of Technology and Education Research(IJETE
Publisher : International journal of technology and education research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijeter.v2i02.1283

This study aims to analyze the influence of social media marketing on marketing performance and digital capability in service-sector SMEs. The first hypothesis states that social media marketing has a positive impact on marketing performance. However, the results indicate that this hypothesis is not proven, with a P-Value of 0.245, which is greater than the alpha value of 0.05, making the relationship insignificant. The second hypothesis posits that social media marketing has a positive effect on SMEs’ digital capability, which is confirmed with a P-Value of 0.000 (less than alpha 0.05). The third hypothesis states that digital capability positively influences marketing performance, also proven with a P-Value of 0.000. These results suggest that although social media marketing does not directly improve marketing performance in service-sector SMEs, it enhances SMEs’ digital capabilities, which, in turn, positively impact marketing performance. The study implies the importance of developing digital skills in SMEs to enhance marketing effectiveness. This research also provides recommendations for further studies considering different SME sectors and other mediating factors in the relationship between social media marketing and marketing performance.

DIGITAL TRANSFORMATION, SUSTAINABILITY, AND MSME PERFORMANCE: THE ROLE OF ORGANIZATIONAL AGILITY Handayani, Juli; Masrokhah, Siti
Ultima Management : Jurnal Ilmu Manajemen Vol 16 No 2 (2024): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v16i2.3911

Abstract- Micro, small, and medium-sized businesses (MSMBs) in the modern digital age are under increasing pressure to innovate and adapt to the ever-shifting demands of consumers. Keeping up with the competition and remaining relevant in the market now requires digital transformation for MSMEs. This study's overarching goal is to learn how digital transformation has affected the efficiency and productivity of micro, small, and medium-sized enterprises (MSMEs) in Central Java, and how sustainability practices have played a key role in their meteoric rise to the top. Sales growth, market reach, and customer happiness are some of the main performance factors that this study aims to understand through the application of digital tools and sustainable practices. In this study, quantitative research methods were employed. The total sample is 221 respondents. Purposive random sampling is the method used for sampling. Analysis of variance in this research makes use of SEM-PLS, or Structural Equation Modeling with Partial Least Squares. According to the findings, digital transformation has a beneficial impact on the performance and agility of micro, small, and medium-sized enterprises (MSME), and business sustainability also directly affects these metrics. Mediating the relationship between corporate sustainability and MSME performance, organizational agility was determined to be an important factor in increasing the efficacy of sustainable strategies. It appears that digital transformation may have an immediate effect on MSME performance independent of organizational agility, as the null hypothesis stating that agility mediates the connection between the two was not borne out. Keywords: Digital Transformation; Business Sustainability; Organizational Agility; MSME performance

The Role of Digital Marketing Resilience in Mediating the Relationship Between Entrepreneurial Marketing and Business Performance in Service SMEs Syafi'ah; Purnamasari, Melan Susanty; Handayani, Juli; Nurwisda, Delaga; Werdiasih, Rustina Dewi; Dewi Puspasari
Jurnal Riset Ekonomi Manajemen (REKOMEN) Vol. 8 No. 1 (2025): REKOMEN (Riset Ekonomi dan Manajemen)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rekomen.v8i1.2265

This study aims to examine the role of Entrepreneurial Marketing in enhancing Business Performance through the mediation of Digital Marketing Resilience in small and medium-sized enterprises (SMEs) in the service sector in Indonesia. The research adopts a quantitative approach with a sample of 100 SMEs, selected using Slovin’s formula with a 10% margin of error. Data were collected through a survey using Google Forms, and the analysis was conducted using SmartPLS. The study investigates the relationships between the three key variables: Entrepreneurial Marketing, Digital Marketing Resilience, and Business Performance. The results show that Digital Marketing Resilience has a significant positive effect on Business Performance. However, Entrepreneurial Marketing does not have a direct effect on Business Performance, but it significantly influences business performance when mediated by Digital Marketing Resilience. This indicates that entrepreneurial marketing strategies, such as innovation, proactivity, and risk-taking, enhance business performance indirectly through building digital resilience. The findings highlight the importance of integrating entrepreneurial marketing with resilient digital marketing strategies to drive better business performance. This research provides valuable insights for SMEs aiming to optimize their marketing strategies and adapt to the challenges of the digital era.

ANALISIS PENGARUH KREATIVITAS PRODUK DAN PERSEPSI KONSUMEN TERHADAP PERTUMBUHAN PENJUALAN PADA UMKM BATIK DI KABUPATEN PURBALINGGA Handayani, Juli
DFAME Digital Financial Accounting Management Economics Journal Vol 2 No 1 (2024): FEBRUARI
Publisher : Awatara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61434/dfame.v2i1.146

Product creativity and consumer perception are two very relevant aspects to analyze, because both have a significant impact on sales growth. Product creativity creates uniqueness and appeal for consumers, while consumer perception plays an important role in forming a positive image of the product. The aim of this research is to examine the relationship between product creativity and the sales growth of Batik MSMEs in Purbalingga Regency and to examine the relationship between consumer perceptions and the sales growth of Batik MSMEs in Purbalingga Regency. Using multiple regression analysis, 97 respondents were tested using a questionnaire instrument. The results of this research are that product creativity has a positive effect on the sales growth of Batik MSMEs in Purbalingga Regency and consumer perception has a positive effect on the sales growth of Batik MSMEs in Purbalingga Regency.

Kepribadian Proaktif, Keterampilan Kerja, dan Kinerja Usaha pada Badan Usaha Milik Desa Handayani, Juli; Indra Surya Permana; Reza Rahmadi Hasibuan
DFAME Digital Financial Accounting Management Economics Journal Vol 2 No 2 (2024): MEI
Publisher : Awatara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61434/dfame.v2i2.179

This study aims to examine the impact of proactive personality on business performance and assess the role of job crafting as a mediating factor in the connection between proactive personality and business performance. The research will utilize a quantitative methodology and encompass the entire population of 53 business from BUMDes in Sokaraja District as the research sample. The sampling approach use saturated samples when the whole population is utilized as a research sample. The data was analyzed using SmartPLS. The data analysis revealed the following findings: 1) Proactive personality has a positive effect on business performance, 2) Job crafting influences business performance, 3) Proactive personality has a positive effect on job crafting, and 4) Job crafting as a mediator between proactive personality and business performance. Implications that can be inferred from the conclusions above are that BUMDes parties are anticipated to adopt a more inclusive approach, rather than only employing a hierarchical structure in BUMDes management, to provide business with greater autonomy to engage in job crafting.

Peningkatan Kreatifitas Mahasiswa Melalui Workshop Pembuatan Hampers Sebagai Implementasi Program Wirausaha Merdeka Karunia Zuraidaning Tyas; Supriatin, Dyah; Handayani, Juli; Devi Yuliana Sari
Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Vol 6 No 2 (2025): Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/abdilaksana.v6i2.48900

Kegiatan Pengabdian kepada Masyarakat ini bertujuan untuk meningkatkan kreativitas dan jiwa kewirausahaan mahasiswa melalui workshop pembuatan hampers sebagai bagian dari implementasi Program Wirausaha Merdeka. Workshop dilaksanakan selama satu hari yang diikuti oleh peserta mahasiswa dan umum secara interaktif. Materi yang diberikan meliputi pemilihan bahan, teknik merangkai hampers, hingga pengenalan strategi pemasaran sederhana. Hasil evaluasi menunjukkan bahwa: 68% peserta mengalami peningkatan pemahaman dalam teknik pengemasan dan desain hampers, 63% merasa lebih percaya diri untuk memulai usaha kecil berbasis produk kreatif, 60% menyatakan tertarik mengembangkan hampers sebagai peluang usaha, baik secara individu maupun kelompok. Selain itu, 57% peserta menunjukkan peningkatan kreativitas dalam menata dan mengemas hampers secara estetik. Hasil ini menunjukkan bahwa workshop singkat ini mampu memberikan dampak positif dalam menumbuhkan keterampilan praktis sekaligus membangun semangat berwirausaha mahasiswa melalui produk kreatif yang memiliki potensi jual.

DIGITAL TRANSFORMATION, SUSTAINABILITY, AND MSME PERFORMANCE: THE ROLE OF ORGANIZATIONAL AGILITY Handayani, Juli; Masrokhah, Siti
ULTIMA Management Vol 16 No 2 (2024): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v16i2.3911

Abstract- Micro, small, and medium-sized businesses (MSMBs) in the modern digital age are under increasing pressure to innovate and adapt to the ever-shifting demands of consumers. Keeping up with the competition and remaining relevant in the market now requires digital transformation for MSMEs. This study's overarching goal is to learn how digital transformation has affected the efficiency and productivity of micro, small, and medium-sized enterprises (MSMEs) in Central Java, and how sustainability practices have played a key role in their meteoric rise to the top. Sales growth, market reach, and customer happiness are some of the main performance factors that this study aims to understand through the application of digital tools and sustainable practices. In this study, quantitative research methods were employed. The total sample is 221 respondents. Purposive random sampling is the method used for sampling. Analysis of variance in this research makes use of SEM-PLS, or Structural Equation Modeling with Partial Least Squares. According to the findings, digital transformation has a beneficial impact on the performance and agility of micro, small, and medium-sized enterprises (MSME), and business sustainability also directly affects these metrics. Mediating the relationship between corporate sustainability and MSME performance, organizational agility was determined to be an important factor in increasing the efficacy of sustainable strategies. It appears that digital transformation may have an immediate effect on MSME performance independent of organizational agility, as the null hypothesis stating that agility mediates the connection between the two was not borne out. Keywords: Digital Transformation; Business Sustainability; Organizational Agility; MSME performance

ANALISIS PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH Handayani, Juli
Perwira Journal of Economics & Business Vol 3 No 2 (2023)
Publisher : UNPERBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54199/pjeb.v3i2.212

The purpose of the study was to find out how the influence of tangibles, reliability, responsiveness, assurance and empathy variables on customer satisfaction. This type of research is quantitave with accidental sampling techniques and quantitative analysis techiiques with multiple linear regression. The results showed that the variables of tangibles, reliability, responsiveness, assurance, and empathy simultaneously or jointly affect the level of customer satisfaction. This is indicated by F count>F table, namely 29,834>2,20 or the Sig value F (0,000) < a = 0,05, the result is significant. Partially the variables that have a positive and significant effect are tangibles, reliability, assurance and empathy. Responsiveness varibles have a positive but not signisficant effect. The variables that have most dominant effect are empathy variables.

PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PASIEN DI PUSKESMAS SUSUKAN 2 Handayani, Juli
Perwira Journal of Economics & Business Vol 4 No 1 (2024)
Publisher : UNPERBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54199/pjeb.v4i1.262

The aims of the research to determine the effect of service quality on patient satisfaction at Susukan 2 Health Center. The type of research used was a quantitative cross sectional design, with an accidental sampling technique. Data analysis was pervormed by univariate, bivariate and chi-square test. The results of the research at Susukan 2 Health Center were satisfied with the good service quality at 66,4% and the bad service quality at 41,4%. Patients who feel dissatisfied with the quality of service are good at 35,6% and the quality is not good at 58,6%. The results of statistical test using the Chi- Square test obtained value = 0,023< = 0,05 the Ho is rejected and H1 is accepted which means there is an influence between service quality on patient satisfaction at Susukan 2 Health Center.

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