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Yulia Yulia
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Determinants of MSME performance: Assessing the role of budgeting, financial control, and cash management in Banjarbaru City Ros Nirwana; Jakiroh Jakiroh; Endah Sri Bintari; Sri Yunia Anizar; Yulia Yulia
Priviet Social Sciences Journal Vol. 5 No. 12 (2025): December 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i12.1023

Abstract

Many MSMEs play an important role in supporting local economic activity; however, yet in reality many of them still struggle with financial management issues that prevent their performance from reaching its full potential. Based on this situation, the present study examines how budgeting practices, financial control, and cash management influence the performance of MSMEs in Banjarbaru City. The analysis draws on the Resource-Based View (RBV), Contingency Theory, and Working Capital Theory as the main theoretical foundations. This study uses a quantitative associative approach and involves 30 business owners selected through purposive sampling method. The collected data were processed using multiple linear regression with SPSS 25. The results indicate that budgeting (β = 0.295; p = 0.037), financial control (β = 0.400; p = 0.002), and cash management (β = 0.481; p = 0.002) have a positive and significant effect on MSME performance, both partially and simultaneously (F = 79.389; p = 0.000). The adjusted R² of 0.890 indicates that these financial management variables can account for approximately 89% of the variation in MSME performance, which shows how strongly they are tied to day-to-day business outcomes. The results suggest that financial managerial skills function as important internal resources, as described in the RBV perspective, while the effectiveness of financial practices still depends on how well they fit each business’s specific situation, in line with Contingency Theory. The findings also reaffirm the idea from Working Capital Theory that maintaining adequate liquidity is essential for keeping operations running smoothly. Overall, this study offers empirical evidence from a growing city context and underlines the need for more structured budgeting, tighter financial control, and better cash management to support stronger and more sustainable MSME.
Forest Product Marketing Strategies for MSMEs’ Business Sustainability in Central Kalimantan Yuli Sintha Asi; Yulia Yulia; Mochamad Ramza Rapier Gussa; Indah Purnama Sari Mardjuni; Bambang Nurakhim
SENTRI: Jurnal Riset Ilmiah Vol. 5 No. 5 (2026): SENTRI : Jurnal Riset Ilmiah, Mei 2026
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v5i5.6426

Abstract

This study aims to analyze the effect of social media marketing and offline marketing on the business sustainability of MSMEs in Central Kalimantan, as well as to examine the moderating role of MSMEs partnerships in strengthening these relationships. A quantitative approach was employed using hypothesis testing through regression and moderation analysis. The results show that social media marketing has a significant and positive effect on business sustainability (sig. 0.001), and offline marketing also has a significant and positive effect (sig. 0.000). Furthermore, MSMEs partnerships significantly moderate the relationship between social media marketing and business sustainability (Z = 3.12; sig. 0.0018), as well as the relationship between offline marketing and business sustainability (Z = 8.542; sig. 0.0018). In addition, social media marketing and offline marketing simultaneously have a significant effect on business sustainability (sig. 0.000). These findings indicate that an integrated marketing strategy, supported by strong partnerships, is essential for enhancing the sustainability of MSMEs in Central Kalimantan.
Co-Authors Bambang Nurakhim Endah Sri Bintari Indah Purnama Sari Mardjuni Jakiroh Jakiroh Mochamad Ramza Rapier Gussa Ros Nirwana Sri Yunia Anizar Yuli Sintha Asi