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The development of an authentic speaking material of ESP for basic English learners Yuli Sintha Asi; Wahyuningsih Usadiati; Elanneri Karani
Journal of Environment and Management Vol. 2 No. 1 (2021): Journal of Environment and Management
Publisher : Program Pascasarjana Universitas Palangka Raya dan (and) Ikatan Ahli Teknik Penyehatan dan Teknik Lingkungan Indonesia (IATPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37304/jem.v2i1.2654

Abstract

Basic Instructional Speaking materials of English for Business Management plays important role in teaching learning process for Economic College in order that the education goal as stipulated in National Framework Curriculum (KKNI) could be achieved. The ability to use English in oral communication is the communicative goal. In fact, there have been many Higher Educations such as Economic College does not provide reliable instructional materials which are based on students‘ needs and industrial needs. Even the materials are not relevant to the students‘ Department. However, since there has no many ESP books and researches done due to this issue, this research was eventually carried out and the final product is to grand a basic instructional material of ESP for Economic Students. The data analyses were through interview and questionnaires to the first grade students of Sekolah Tinggi Ilmu Ekonomi Sampit. The results indicated the students are considered as basic learners of English who need appropriate materials as per their level ability. Therefore, instructional materials for Business English especially for basic learners who want to speak English for Business needs are hardly needed in STIE Sampit.
Forest Product Marketing Strategies for MSMEs’ Business Sustainability in Central Kalimantan Yuli Sintha Asi; Yulia Yulia; Mochamad Ramza Rapier Gussa; Indah Purnama Sari Mardjuni; Bambang Nurakhim
SENTRI: Jurnal Riset Ilmiah Vol. 5 No. 5 (2026): SENTRI : Jurnal Riset Ilmiah, Mei 2026
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v5i5.6426

Abstract

This study aims to analyze the effect of social media marketing and offline marketing on the business sustainability of MSMEs in Central Kalimantan, as well as to examine the moderating role of MSMEs partnerships in strengthening these relationships. A quantitative approach was employed using hypothesis testing through regression and moderation analysis. The results show that social media marketing has a significant and positive effect on business sustainability (sig. 0.001), and offline marketing also has a significant and positive effect (sig. 0.000). Furthermore, MSMEs partnerships significantly moderate the relationship between social media marketing and business sustainability (Z = 3.12; sig. 0.0018), as well as the relationship between offline marketing and business sustainability (Z = 8.542; sig. 0.0018). In addition, social media marketing and offline marketing simultaneously have a significant effect on business sustainability (sig. 0.000). These findings indicate that an integrated marketing strategy, supported by strong partnerships, is essential for enhancing the sustainability of MSMEs in Central Kalimantan.