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All Journal Techne: Journal of Engineering, Technology and Industrial Applications
Jose Miguel Dela Cruz Jose Miguel Dela Cruz
University of Mindanao
Aerospace Engineering Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Materials Science & Nanotechnology Mechanical Engineering Transportation

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Topography-Aware Geospatial Digital Marketing: A Systematic Literature Synthesis of Local SEO, Spatial Targeting, and Accessibility-Driven Consumer Intent Maria Lourdes Santos Maria Lourdes Santos; Jose Miguel Dela Cruz Jose Miguel Dela Cruz; Angela Mae Villanueva Angela Mae Villanueva
Techne: Journal of Engineering, Technology and Industrial Applications Vol. 1 No. 2 (2025): Techne: Journal of Engineering, Technology and Industrial Applications
Publisher : Kalam Practica Media

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Abstract

This article presents a systematic literature synthesis (SL) that consolidates research across digital marketing, information systems, spatial analytics, and urban studies to build an engineering-oriented understanding of how topography and geospatial constraints influence local SEO performance, location-based advertising effectiveness, and omnichannel conversion outcomes. Using a transparent SL protocol, the review organizes findings into thematic clusters: (1) geospatial signals in local search and discovery, (2) geo-targeting and geo-fencing for paid media, (3) accessibility-based segmentation and service areas, (4) place-based content strategy and location credibility, (5) measurement, attribution, and privacy constraints, and (6) operational models and decision support for topography-aware marketing. The synthesis identifies a persistent gap: limited integration of topographic friction and network travel-time into mainstream digital marketing workflows, despite strong evidence that accessibility mediates consumer intent and moderates campaign outcomes. The article proposes a conceptual framework, offers copy-ready tables for SL reporting and practice translation, and provides figure prompts for scientific visualizations suitable for Techne submissions. The resulting contribution is an applied roadmap for designing digital marketing as a location-intent system grounded in physical accessibility rather than simplistic distance, with implications for local SEO governance, media efficiency, conversion reliability, and equitable service delivery.
Co-Authors Angela Mae Villanueva Angela Mae Villanueva Maria Lourdes Santos Maria Lourdes Santos