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All Journal Journal of Management, Economic, and Accounting Journal of Indonesian Management
Rindi May Hastuti
Universitas Bandar Lampung
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Strategi Inovatif UMKM Askha Jaya dalam Pemasaran Oleh-Oleh Khas Lampung: Pendekatan SWOT dan Studi Komparatif Dorotti E Marpaung; Helena Evi Virginia; Rindi May Hastuti; Vanessa Amalia; Anisyha Putri Syahrani
Journal of Indonesian Management Vol. 5 No. 2 (2025): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v5i2.2658

Abstract

Penelitian ini bertujuan untuk menganalisis strategi pengembangan UMKM Askha Jaya di Bandar Lampung melalui pendekatan analisis SWOT dan studi komparatif. UMKM Askha Jaya merupakan pelaku usaha yang bergerak di bidang produksi oleh-oleh khas Lampung. Penelitian ini menggunakan metode deskriptif kualitatif dan pendekatan komparatif terhadap dua UMKM sejenis, yaitu Keripik Nadia dan Aneka Sari Rasa. Data dikumpulkan melalui wawancara mendalam, observasi lapangan, dokumentasi, dan studi literatur. Hasil menunjukkan bahwa Askha Jaya memiliki kekuatan pada inovasi produk dan pemasaran digital, tetapi menghadapi kelemahan pada skala produksi dan kualitas kemasan. Peluang berkembang ditunjukkan oleh tren wisata kuliner dan dukungan pemerintah, sementara ancaman datang dari kompetitor dan fluktuasi harga bahan baku. Strategi pengembangan meliputi peningkatan skala produksi, penguatan pemasaran digital, diversifikasi produk dan kemasan, serta kolaborasi antar pelaku UMKM Temuan ini diharapkan menjadi referensi bagi pelaku UMKM dalam membangun daya saing berbasis potensi lokal secara berkelanjutan.
The Effect of Service Quality and Rental Prices on Customer Satisfaction at PT. Sinar Sakti Sampoerna Rindi May Hastuti; Habbiburrahman Habbiburrahman
Journal of Management, Economic, and Accounting Vol. 5 No. 2 (2026): April
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i2.1298

Abstract

This study aims to analyze the influence of service quality and rental price on customer satisfaction at PT. Sinar Sakti Sampoerna. The main problems identified include indications of suboptimal staff service and customer perceptions regarding vehicle rental prices, which are considered relatively high. The research method employed is a quantitative approach with a causality design. The population in this study consists of all customers of PT. Sinar Sakti Sampoerna who rented vehicles during the period from January to December 2024, totaling 146 customers. Using the Slovin formula with a 10% error tolerance, a sample of 59 respondents was obtained through simple random sampling. Data were collected using questionnaires with a Likert scale and analyzed through classical assumption tests, multiple linear regression analysis, t-tests, and F-tests using SPSS 26 software.
Co-Authors Anisyha Putri Syahrani Dorotti E Marpaung Habbiburrahman Habbiburrahman Helena Evi Virginia Vanessa Amalia