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All Journal Didaktik : Jurnal Ilmiah PGSD STKIP Subang Jurnal Akuntansi, Manajemen dan Bisnis Digital Journal of Indonesian Management
Vanessa Amalia
Universitas Bandar Lampung
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Strategi Inovatif UMKM Askha Jaya dalam Pemasaran Oleh-Oleh Khas Lampung: Pendekatan SWOT dan Studi Komparatif Dorotti E Marpaung; Helena Evi Virginia; Rindi May Hastuti; Vanessa Amalia; Anisyha Putri Syahrani
Journal of Indonesian Management Vol. 5 No. 2 (2025): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v5i2.2658

Abstract

Penelitian ini bertujuan untuk menganalisis strategi pengembangan UMKM Askha Jaya di Bandar Lampung melalui pendekatan analisis SWOT dan studi komparatif. UMKM Askha Jaya merupakan pelaku usaha yang bergerak di bidang produksi oleh-oleh khas Lampung. Penelitian ini menggunakan metode deskriptif kualitatif dan pendekatan komparatif terhadap dua UMKM sejenis, yaitu Keripik Nadia dan Aneka Sari Rasa. Data dikumpulkan melalui wawancara mendalam, observasi lapangan, dokumentasi, dan studi literatur. Hasil menunjukkan bahwa Askha Jaya memiliki kekuatan pada inovasi produk dan pemasaran digital, tetapi menghadapi kelemahan pada skala produksi dan kualitas kemasan. Peluang berkembang ditunjukkan oleh tren wisata kuliner dan dukungan pemerintah, sementara ancaman datang dari kompetitor dan fluktuasi harga bahan baku. Strategi pengembangan meliputi peningkatan skala produksi, penguatan pemasaran digital, diversifikasi produk dan kemasan, serta kolaborasi antar pelaku UMKM Temuan ini diharapkan menjadi referensi bagi pelaku UMKM dalam membangun daya saing berbasis potensi lokal secara berkelanjutan.
The Influence Of Perceived Quality, Brand Trust, And Customer Satisfaction On Customer Loyalty At PT. Sinar Sakti Sampoerna Vanessa Amalia; Tri Lestira Putri Warganegara
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 5 No 3 (2026): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v5i3.11400

Abstract

This study aims to examine the effect of Perceived Quality, Brand Trust, and Customer satisfaction on Customer loyalty among customers of PT. Sinar Sakti Sampoerna. Intense competition in the logistics service industry requires companies not only to attract customers but also to maintain their loyalty. This research employs a quantitative approach with an associative research design and an ex-post facto method to analyze the influence of Perceived Quality, Brand Trust, and Customer satisfaction on Customer loyalty. The research population consists of 3,162 customers, with a sample of 97 respondents. Data were collected through Likert-scale questionnaires and documentation, then analyzed using multiple linear regression, instrument validity and reliability tests, descriptive statistics, normality and homogeneity tests, as well as hypothesis testing using independent t-tests and ANOVA. The results indicate that Perceived Quality, Brand Trust, and Customer satisfaction each have a significant effect on Customer loyalty among customers of PT. Sinar Sakti Sampoerna. Furthermore, these three variables simultaneously have a significant influence, demonstrating that integrated improvements in service quality, brand trust, and customer satisfaction can sustainably enhance customer loyalty
PENGARUH PERCEIVED QUALITY, BRAND TRUST, DAN CUSTOMER SATISFACTION TERHADAP CUSTOMER LOYALTY PT. SINAR SAKTI SAMPOERNA Vanessa Amalia; Tri Lestira Putri Warganegara
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 02 (2026): Volume 12 No. 02, Juni 2026 Produce
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i02.13316

Abstract

The Influence of Perceived Quality, Brand Trust, and Customer Satisfaction on Customer Loyalty of PT. Sinar Sakti Sampoerna's customers. Competition in the logistics services industry requires companies not only to attract customers, but also to maintain their loyalty. Customer loyalty is important because it encourages repeat purchases, positive recommendations, and tolerance for price changes. However, fluctuations in the number of customers indicate the need to strengthen loyalty through improving service quality, brand trust, and customer satisfaction. This study aims to understand the role of these three factors in shaping customer loyalty in delivery service companies.
Co-Authors Anisyha Putri Syahrani Dorotti E Marpaung Helena Evi Virginia Rindi May Hastuti Tri Lestira Putri Warganegara