Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Journal of Indonesian Management
Syerli Primasari
Universitas Negeri Padang
Humanities Decision Sciences, Operations Research & Management Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Customer Loyalty: A Systematic Literature Review Syerli Primasari; Vidyarini Dwita
Journal of Indonesian Management Vol. 5 No. 3 (2025): September
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v5i3.2891

Abstract

The purpose of this article is to identify and analyze several references related to the keyword "customer loyalty." Utilizing Harzing's Publish or Perish, a systematic literature review was conducted for this study using the Scopus database. Employing the SPAR-4-SLR protocol, data analysis was performed using Microsoft Excel, Mendeley, and VOS Viewer to ensure transparency and replicability. The findings of this study identified 82 primary articles indexed in Scopus Q1 based on the Scimago Journal Ranking (SJR). The study also discovered seven knowledge clusters supporting research on customer loyalty, with a total link strength of 214. VOS Viewer visualization revealed that "Customer Loyalty" is significantly prominent and is associated with the phrase "Customer Satisfaction," demonstrating a clear relationship. This study has several limitations, such as constraints in database access restricted to Scopus. Therefore, future research is recommended to expand data collection by incorporating additional sources such as Emerald, SpringerLink, Science Direct, EBSCO, Google Scholar and non-Q journals like Web of Science.
Co-Authors Vidyarini Dwita