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All Journal JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Jurnal Kajian Manajemen dan Wirausaha Operations Management and Information System Studies Marketing Management Studies
Vidyarini Dwita
Universitas Negeri Padang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Industrial & Manufacturing Engineering Social Sciences Transportation

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The influence of electronic service quality on customer loyalty with trust as mediating variable on e-banking user Muhammad Alif Dio Ramadhan; Vidyarini Dwita
Operations Management and Information System Studies Vol. 1 No. 4 (2021): Operations Management and Information System Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (537.063 KB) | DOI: 10.24036/omiss.v1i4.40

Abstract

This study aims to analyze how the influence of electronic service quality on customer loyalty with trust as a mediating variable on e-banking users of Bank Rakyat Indonesia in Padang City. This study was conducted using quantitative methods. The population of this research is all customers of Bank Rakyat Indonesia in Padang City who use e-banking services. The research sample was 230 respondents. This study uses a structural equation model (SEM) test with smart-PLS 3.0 software. The results of this study include: (1) reliability has no effect on customer loyalty, (2) privacy and security have no effect on customer loyalty, (3) website design has no influence on customer loyalty, (4) customer service and support have a significant influence on customer loyalty, (5) reliability has a significant indirect effect on customer loyalty with trust as a mediating variable, (6) privacy and security have a significant indirect effect on customer loyalty with trust as a mediating variable, (7) website design has a significant indirect effect on customer loyalty with trust as a mediating variable, (8) customer service and support has a significant indirect effect on customer loyalty with trust as a mediating variable.
The Influence of Islamic Attributes of Destination towards Destination Loyalty with Tourist Satisfaction as an Intervening Variable Melika Naifah Antoni; Vidyarini Dwita
Jurnal Kajian Manajemen dan Wirausaha Vol 2, No 1 (2020): Jurnal Kajian Manajemen dan Wirausaha
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkmw0284870

Abstract

The purpose of this research are to analyze : (1) the influences of Islamic attributes of Destination on Destination Loyalty, (2) the influences of Islamic attributes of destination on tourist satisfaction, (3) the influences of tourist satisfaction on destination loyalty.The type of this research is causative research. The population on this research is Muslim traveler that already visited Kabupaten Pesisir Selatan. The total sample of this research was 281 people by using online questionnaire. The result of research show that (1) Islamic attributes of destination has significant influences on destination loyalty, (2) Islamic attributes of destination has significant influences on tourist satisfaction (3) Tourist satisfaction has significant influence on destination loyalty.For the future research it is better to explore more about variable that can influence destination loyalty. 
The effect of experiential quality, experiential value and image in increasing experiential satisfaction and revisit intention Herru Sugandi; Vidyarini Dwita
Marketing Management Studies Vol. 2 No. 2 (2022): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v2i2.284

Abstract

The purpose of this study was to analyze the effect of experiential quality, experiential value and image in increasing experiential satisfaction and revisit intention at the ABG Lubuk Minturun Swimming Pool. The population in this study were all people who had visited the ABG Lubuk Minturun Swimming Pool, the number of which was not known with certainty. While the number of samples in this study amounted to 170 respondents using purposive sampling method. The analytical technique used is SEM analysis using smart PLS3. The results of the study are (1) There is a significant effect between experiential quality and experiential satisfaction. (2) There is no significant effect between experiential value and experiential satisfaction. (3) There is a significant and positive effect between image and experiential satisfaction. (4) There is a significant and positive effect between experiential satisfaction and revisit intention. (5) There is a significant and positive effect between experiential quality and revisit intention. (6) There is a significant and positive effect between experiential value and revisit intention. (7) There is no significant effect between image and revisit intention.
Intention to use e-wallet among Generation Z during COVID-19 Risa Khairani; Vidyarini Dwita
Operations Management and Information System Studies Vol. 2 No. 3 (2022): Operations Management and Information System Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/omiss.v2i3.82

Abstract

This research intends to analyze the influence of perceived risk and government support on intention to use e-wallet among Gen Z in Padang during COVID-19 with perceived usefulness as a mediating variable. 150 respondents participated to this research, and SmartPLS analyzed the data. These study's conclusions included the following information (1) Perceived risk influences on perceived usefulness positive significantly. (2) Government support influences on perceived usefulness positive significantly. (3) Perceived risk influences on intention to use e-wallet positive significantly. (4) Perceived usefulness mediates the influence of perceived risk on intentions to use e-wallet positive significantly. (5) Government support influences on intention to use e-wallet positive significantly. (6) Perceived usefulness mediates the influence of government support on intentions to use e-wallet positive significantly. (7) Perceived usefulness influences on intention to use e-wallet positive significantly.
The The influence of digital content marketing on E-WOM with social impact transfer as mediation for Rendang business owners in Padang City Mutiara Zorena Rezky; Vidyarini Dwita
Marketing Management Studies Vol. 2 No. 3 (2022): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v2i3.74

Abstract

This study aims to analyze how the influence of Digital Content Marketing with its dimensions include information content, entertainment content, social interaction and own experience on electronic word of mouth communication in rendang culinary food business actors with the social impact of transfer as a mediating variable (the object of the study on Instagram rendang Asese). The method used is quantitative. The population is all customers who follow Rendang Asese's Instagram account and customers who have recommended others to visit Rendang Asese shopping. The research sample was 150 respondents. This research was conducted using the smart PLS 3.0 software using the structural equation model (SEM) test. The results of this study include: (1) Information content has a significant effect on Social Impact Transfer (2) Entertainment Content has a significant effect on Social Impact Transfer (3) Social interaction has a significant effect on Social Impact Transfer (4) Self-experience has a significant effect on Social Impact Transfer (5) Social Impact Transfer has a significant effect on electronic word of mouth communication (6) Information content has a significant effect on electronic word of mouth communication with Social Impact Transfer as a mediating variable (7) Entertainment Content has a significant effect on electronic word of mouth communication with Social Impact Transfer as a mediating variable ( 8) Social interaction has a significant effect on electronic word of mouth communication with Social Impact Transfer as a mediating variable (9) Self-experience has a significant effect on electronic word of mouth communication with Social Impact Transfer as a mediating variable
THE MEDIATING EFFECT OF EMOTIONAL ATTACHMENT BETWEEN SOCIAL MEDIA INTERACTIVITY AND WORD OF MOUTH Vidyarini Dwita; Megawati Megawati
Jurnal Manajemen Industri dan Logistik Vol 5, No 2 (2021): page 75 - 217
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v5i2.1150

Abstract

The purpose of this research was to investigate the role that emotional attachment plays as intervening in the relationship between social media interactivity and word-of-mouth in the context of coffee shop social media. The total number of respondents was 200, and the analysis of the data was performed with PLS Smart 13, which included both the reliability test and structural equation modelling. The results of this study suggested that there is a mediating impact of emotional attachment between social media interactivity and the word of mouth generated by coffee shop social media on Instagram. This is accomplished by developing a model that reflects on consumers' emotional attachment to brands and effect to electronic word of mouth, with particular focus on coffee shops' use of social media in Indonesia. The antecedents are something that can be taken into consideration for future social media word of mouth efforts in order to improve the word of mouth that customers give in the future.
BTS celebrity endorser and consumer purchase intentions: the mediating impact of attitudes toward ads in Padang City: * Tesa Febrina; Vidyarini Dwita
Marketing Management Studies Vol. 3 No. 3 (2023): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v3i3.405

Abstract

This research was conducted with the aim of analyzing and knowing the influence of BTS as a celebrity endorser on consumer buying interest in Tokopedia by mediating attitudes towards advertisements in the city of Padang. This type of research is done is quantitative research. The population of this study is the people of Padang who know BTS and have seen BTS advertisements on Tokopedia with a sample size of 225 people or respondents. In this study, an analysis was carried out using SEM PLS with SmartPLS 4.0 Software. the results of this research show that (1) Celebrity endorsers have a positive and significant effect on Purchase Intentions, (2) Celebrity Endorsers have a positive and significant effect on attitudes towards advertising, (3) attitudes towards advertising have a positive and significant effect on consumer purchase intentions ,(4)celebrity Endorser has a positive and significant effect on purchase intention with attitudes toward advertising as a mediating variable.
Customer engagement, customer equity, and repurchase intention, among Shopee users Anita Mawarni; Vidyarini Dwita
Operations Management and Information System Studies Vol. 3 No. 3 (2023): Operations Management and Information System Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/omiss.v3i3.126

Abstract

This study aims to analyze the influence of Customer Engagement on Repurchase Intentions with Customer Equity as mediation for Shopee users. This type of research is quantitative. The population of this study were all Shopee users in Padang City with a total sample of 160 respondents. This research was analyzed using Structural Equation Modeling (SEM) with SmartPLS 4.0 Software. The results of this study indicate that: (1) Customer Engagement has a positive and significant effect on Repurchase Intention, (2) Customer Engagement has a positive and significant effect on Customer Equity, (3) Customer Equity has a positive and significant effect on Repurchase Intention, (4) ) Customer Engagement has a positive and significant effect on Repurchase Intention through Customer Equity as a mediating variable.
Co-Authors Anita Mawarni Herru Sugandi Megawati Megawati Melika Naifah Antoni Muhammad Alif Dio Ramadhan Mutiara Zorena Rezky Risa Khairani Tesa Febrina