Article Per Year (5 Year)
p-Index From 2021 - 2026
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This Author published in this journals
All Journal International Journal of Management Science and Information Technology (IJMSIT) International Journal of Marketing and Digital Creative (IJMADIC)
Mohamad Lutfi
Universitas Teknologi Muhammadiyah Jakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Nexus of Boycott Actions and Promotions on Sales Response and Purchasing Decisions: Evidence from McDonald’s in Indonesia Mega Maharani; Lela Nurlaela Wati; Mohamad Lutfi
International Journal of Marketing and Digital Creative Vol. 3 No. 2 (2025): International Journal of Marketing and Digital Creative
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijmadic.v3i2.3313

Abstract

This study aims to analyze the influence of promotional activities and boycott actions on consumer purchasing decisions, with sales response serving as an intervening variable. The research approach applied is quantitative and causal, utilizing the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. The population in this study consisted of McDonald's consumers in the DKI Jakarta area, with a sample size of 110 respondents, including 58 women and 52 men, selected using a purposive sampling technique. The results indicate that promotions have a positive and significant impact on sales response and purchase decisions. Conversely, boycotts have no impact on sales responses or purchasing decisions. This study examines the impact of promotions and boycotts on McDonald's purchasing behavior in DKI Jakarta. Utilizing sales response as the mediating variable, which has not been thoroughly discussed previously, the findings indicate that promotions exert a substantial influence, whilst boycotts do not affect outcomes. The Partial Least Squares Structural Equation Modeling (PLS-SEM) method offers an innovative perspective on marketing strategies and brand crisis management in Indonesia, facilitating more intricate analyses.
The Effect of Work Environment, Career Development, and Incentives on Employee Job Satisfaction at PT XYZ Yulia Dwi Lestari; Mohamad Lutfi; Mochamad Rizal
International Journal of Management Science and Information Technology Vol. 6 No. 1 (2026): January - June 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i1.6669

Abstract

This study seeks to understand the impact of work, and thus analyze how goal setting can lead to work-life outcomes, as a productive transformation. This is significant because post-COVID adjustments in work modes and rhythms, along with shifts in international competitive conditions, are bringing greater economic pressures to the workplace. For businesses, this means that employee satisfaction with their jobs must remain high if strong worker productivity is to be maintained. This, in turn, leads to increased employee and department loyalty, which can expand their recruitment capabilities. This study adopted a quantitative research paradigm and followed an exploratory survey framework. Primary data were collected by administering a Likert-scale questionnaire to 120 randomly selected employees from various parts of PT XYZ. Data analysis was conducted using a Partial Least Squares Structural Equation Modeling (PLS-SEM) approach. The researchers found that the magnitude of rewards had a positive influence on job satisfaction of PT XYZ employees. Rewards, particularly those given in the form of performance-based bonuses and additional regular salary, directly resulted in excellent job satisfaction ratings. At the same time, in partial testing, the work environment and career development both failed to show a significant impact on job satisfaction. This research is limited because the data comes from only one company and is based on staff questionnaires. These findings are important for PT XYZ, which must replace its current three-tier incentive system with a simpler and more transparent performance-based system to improve job satisfaction and reduce staff turnover, or remain as is and see its competitiveness in the future.
The Influence of Financial Aspects, Human Resource (HR) Competence, and Product Innovation on the Performance of Micro, Small, and Medium Enterprises (MSMEs) in Menteng District Melisa Riswania; Mohamad Lutfi
International Journal of Management Science and Information Technology Vol. 6 No. 1 (2026): January - June 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i1.6727

Abstract

MSMEs play a strategic role in Indonesia and are crucial for the economy, employment, job creation, and poverty reduction. In 2023, MSMEs contributed 61.07 percent to the national GDP and employed 97 percent of the Indonesian workforce. As competition increases, it is crucial to understand the factors that can help MSMEs perform more effectively. Good financial health combined with strong human resource capabilities supports better innovation capabilities, which in turn improves the level and quality of not only competitiveness but also overall business performance. The research conducted in this paper aims to investigate the influence of financial aspects, human resource competencies, and product innovation on business performance, both partially and jointly. The research method used is quantitative, employing a survey method. Data were collected through a questionnaire using a Likert Scale, which was distributed to 100 registered MSME owners in the Menteng area. The sampling method used a purposive sampling method. The data analysis method utilized SPSS to examine the relationship and influence between the variables of financial aspects, human resource competencies, and product innovation on business performance. The results of the study indicate that the financial aspect variable has a significant positive influence on business performance (0.000 at a 5% significance level). The HR competency variable also has a significant positive influence (0.000 at a 5% significance level), as does the product variable (0.023 at a 5% significance level). The simultaneous test also shows that the financial aspect variable, HR competency, and product innovation all have a significant positive influence (0.000 at a 5% significance level). Therefore, by improving these three elements simultaneously, integrated financial management, HR competency development, and product innovation can provide business actors with an effective means to increase performance competitiveness.
Co-Authors Mega Maharani Melisa Riswania Moch. Rizal Wati, Lela Nurlaela Yulia Dwi Lestari