Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal AL-MAIYYAH: Media Transformasi Gender dalam Paradigma Sosial Keagamaan
Eka Dewintara
IAIN Parepare, Pascasarjana
Religion Education Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Orientasi dan Strategi Bertahan Persaingan Kewirausahaan Perempuan pada UMKM Eka Dewintara; St. Aminah; Syahriyah Semaun; Muliati; Andi Bahri
AL-MAIYYAH : Media Transformasi Gender dalam Paradigma Sosial Keagamaan Vol 17 No 1 (2024): AL-MAIYYAH
Publisher : LPPM IAIN Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/almaiyyah.v17i1.8801

Abstract

This research discusses entrepreneurial orientation and survival strategies among female entrepreneurs in the city of Parepare. This research is a qualitative research. The main problem in this research; 1) What is the entrepreneurial orientation of female entrepreneurs in facing MSME competition in Parepare city?, 2) What is the survival strategy of female entrepreneurs in facing MSME competition in Parepare city?, 3) What is the sharia economic perspective of female entrepreneurs in Parepare city in facing MSME competition? ?. Meanwhile, the method used in this research is a qualitative descriptive research method. It was found that female entrepreneurs in the city of Parepare have motivations for entrepreneurship, namely wanting to help the family economy, hobbies, and dreams of owning a business. With the strategy that is carried out so that the business continues to run as desired, namely carrying out regular evaluations (monthly and weekly), seeking knowledge related to the business being undertaken so that the business continues to develop and progress, determining target markets that suit the business, carrying out planning, and provide promotions or discounts to consumers. And it is in line with or in accordance with sharia economic principles. Where the sharia economic principles used are monotheism, justice and balance, free will and responsibility.
Co-Authors Andi Bahri Muliati St. Aminah Syahriyah Semaun, Syahriyah