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All Journal AL-MAIYYAH: Media Transformasi Gender dalam Paradigma Sosial Keagamaan Continuum: Indonesian Journal of Islamic Community Development
St. Aminah
IAIN PAREPARE
Religion Education Social Sciences Other

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Orientasi dan Strategi Bertahan Persaingan Kewirausahaan Perempuan pada UMKM Eka Dewintara; St. Aminah; Syahriyah Semaun; Muliati; Andi Bahri
AL-MAIYYAH : Media Transformasi Gender dalam Paradigma Sosial Keagamaan Vol 17 No 1 (2024): AL-MAIYYAH
Publisher : LPPM IAIN Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/almaiyyah.v17i1.8801

Abstract

This research discusses entrepreneurial orientation and survival strategies among female entrepreneurs in the city of Parepare. This research is a qualitative research. The main problem in this research; 1) What is the entrepreneurial orientation of female entrepreneurs in facing MSME competition in Parepare city?, 2) What is the survival strategy of female entrepreneurs in facing MSME competition in Parepare city?, 3) What is the sharia economic perspective of female entrepreneurs in Parepare city in facing MSME competition? ?. Meanwhile, the method used in this research is a qualitative descriptive research method. It was found that female entrepreneurs in the city of Parepare have motivations for entrepreneurship, namely wanting to help the family economy, hobbies, and dreams of owning a business. With the strategy that is carried out so that the business continues to run as desired, namely carrying out regular evaluations (monthly and weekly), seeking knowledge related to the business being undertaken so that the business continues to develop and progress, determining target markets that suit the business, carrying out planning, and provide promotions or discounts to consumers. And it is in line with or in accordance with sharia economic principles. Where the sharia economic principles used are monotheism, justice and balance, free will and responsibility.
THE IMPACT OF SWALLOW'S NEST MANAGEMENT ON THE COMMUNITY IN PAREPARE : Dampak Pengelolaan Sarang Burung Walet Bagi Masyarakat Di Kota Parepare Irwan; St. Aminah; Suhartina
Continuum: Indonesian Journal Islamic Community Develpoment Vol. 1 No. 2 (2023): Continuum: Indonesian Journal Islamic Community Development
Publisher : Lembaga Penelitian Dan Pengabdian Masyarakat IAIN Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/continuum.v1i2.3484

Abstract

This study aims to describe the impact of swallow's nest management on the community in the city of Parepare. This research uses a qualitative approach by collecting data through observations and interviews that aim to collect and decipher facts thoroughly. From this study, two impacts of swallow nest management in Parepare city were found, namely positive impacts and negative impacts. The management of swallow's nest can improve the welfare of the community and reduce the level of displacement. In addition, the people around the swallow's nest feel cooler because they are protected by the presence of taller buildings. Meanwhile, the negative impact is that the community is disturbed because of the noise that appears and the unpleasant smell from the swallow's nest.
MARKETING STRATEGY OF BRICK BUSINESS IN IMPROVING COMMUNITY WELFARE IN JAMPUE VILLAGE, PINRANG: Strategi Pemasaran Usaha Batu Bata Dalam Peningkatan Kesejahteraan Masyarakat Desa Jampue, Pinrang Anjeli; St. Aminah; I Nyoman Budiono
Continuum: Indonesian Journal Islamic Community Develpoment Vol. 3 No. I (2024): Continuum: Indonesian Journal Islamic Community Development
Publisher : Lembaga Penelitian Dan Pengabdian Masyarakat IAIN Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/continuum.v3iI.13158

Abstract

Brick business is one of the local economic sectors that is widely engaged in by the local community. This business is considered capable of improving community welfare and is easy to develop, so that the community can become more independent. Because it has a low loss rate and does not require high costs with many benefits.This study aims to identify marketing strategies implemented by brick entrepreneurs to improve the economic welfare of families in the Jampue Village community. The method used in the study is qualitative with a descriptive approach. The results of the study show that marketing strategies that are carried out directly, such as primary and selective needs strategies, can encourage increased income and living standards for local communities. Although there are still several obstacles faced in innovation and expanding market reach.
Co-Authors Andi Bahri Anjeli Eka Dewintara I Nyoman Budiono Irwan Muliati Suhartina Syahriyah Semaun