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Pengaruh Penelusuran Hedonis dan Penelusuran Utilitarian pada Dorongan Pembelian Impulsif Konsumen Papan Pasar Daring Santi Budiman; Eny Sulistyowati
Jurnal Perilaku dan Strategi Bisnis Vol. 12 No. 2 (2024): Agustus
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26486/jpsb.v12i2.4833

Abstract

The purpose of this study was to determine the situational factors that make consumers who use the market board application dare to have the urge to make impulsive purchases. This was done because impulsive buying is the most common behavior in purchasing. The research model consists of interpersonal influences, visual appeal, portability, hedonic search, and utilitarian search. Furthermore, hedonic search and utilitarian search on impulse buying drives. Sampling in this study used non-probability with a purposive sampling technique. The sample size was 203 respondents. The data collection technique in this study used a questionnaire distributed online according to predetermined criteria, namely mobile device users in accessing the online market board application, and having made at least one purchase in the last six months. The data analysis method used is Structural Equation Modeling (SEM). The findings of this study indicate that interpersonal influences affect both hedonic and utilitarian search activities, visual appeal does not affect hedonic search but does affect utilitarian search, portability does not affect hedonic search, but does affect utilitarian search. Utilitarian search has no effect on impulse buying drive, and hedonic search has an effect on impulse buying drive.
Analisis Kebijakan Pengelolaan Cargo Handling Dalam Penanganan Dangerous Goods Serta Keselamatan Cargo di Bandar Udara Sultan Babullah Ternate Redita Angelina Daffy; Eny Sulistyowati
Journal of Law, Education and Business Vol. 4 No. 1 (2026): April 2026
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jleb.v4i1.8122

Abstract

Pengelolaan cargo handling, khususnya dalam penanganan dangerous goods, merupakan aspek yang tidak bisa terlepas dalam menjaga keselamatan dan keamanan penerbangan. Bandar Udara Sultan Babullah Ternate merupakan bandara kelas II memiliki aktivitas pengiriman cargo yang terus berkembang dari waktu kewaktu, sehingga membutuhkan sistem pengelolaan cargo yang aman, terstruktur, dan sesuai regulasi. Penelitian ini bertujuan untuk menganalisis pengelolaan cargo handling dalam penanganan dangerous goods serta keselamatan cargo di Bandar Udara Sultan Babullah Ternate. Penanganan dangerous goods dilakukan dengan pengawasan yang lebih ketat dibandingkan cargo umum, proses tersebut meliputi pemeriksaan kelengkapan dokumen, pemeriksaan fisik pada barang yang akan dikirm, penggunaan peralatan keamanan seperti X-ray, serta koordinasi lintas unit antara AVSEC, unit cargo, dan maskapai. Selain itu, upaya menjaga keselamatan cargo di lakukan melalui pengawasan secara berkala, penggunaan alat pelindung diri, pembatasan akses area tertentu, serta pelaksanaan audit dan evaluasi secara rutin. meskipun demikian, masih dijumpai beberapa kendala, antara lain keterbatasan fasilitas khusus dangerous goods, pengaruh kondisi lingkungan dan cuaca, serta rendahnya pemahaman pengirim terkait prosedur pengiriman barang berbahaya.